Emerging Opportunities: Consumer Electronics

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Emerging Opportunities Consumer Electronics

• Erica M. Schroeder, CEE
• June 13, 2007

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Goals

• Increase sale of EE electronics by
• Facilitating efficiency program efforts
• Developing consistent definition for energy
  efficiency and identifying products and practices
  that meet these criteria

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Activities Areas of Focus

• Activities
• Working with ENERGY STAR
• Consumer education
• Program guidelines
• Industry outreach
• Initiative support

• Areas of Focus
• Televisions, STBs, computers
• Power supplies
• Standby power
• Networking
• Power management
• Recycling

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Participation

• Deploy a significant and focused
  educational/promotional program that promotes
  efficient products and practices
• Report program details to CEE for compilation in
  an annual Program Summary

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Emerging Opportunities UpdateConsumer Electronics

• CEE Program Meeting
• Boston, June 13, 2007

Isabelle Saint-Laurent Account Manager, Equipment
Labelling Office of Energy Efficiency
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Table of content

• Who we are NRCan and the OEE
• Why focus on Consumer Electronics?
• Canada update

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Office of Energy Efficiency
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Transforming the equipment market
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Why focus on Consumer Electronics?
U.S. delivered residential energy consumption by
end use, 2001, 2004, 2015, and 2030 (million Btu
per household)
Source Energy Information Administration 2006
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Entertainment and IT are most important categories
Plug Load Energy Use
Source Ecos Consulting, Final Field Research
Report, 2007
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Trend towards increased penetration of Consumer
Electronics
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A key issueStandby power consumption

• Low Power Modes account for 22 to 39 of total
  plug load energy use

Source Ecos Consulting, Final Field Research
Report, 2007
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Standby power consumption in the residential
sector
Standby Consumption Scenarios Business As Usual
versus One-Watt
Best Case Scenario if all products were to
operate at One-Watt Standby Potential Savings
1,110 MW, 2.4 Mt
227 MW -Capacity of a coal fired power plant
Source Standby Power Status and Trends in
Canada, A. Zyzniewski, NRCan 2004
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Canada updateEliminate the worst

• Standby power regulations
• Minimum energy performance standards for
  equipment while in standby mode
• Tiered approach introduced in late 2008
• Initially targets major CE categories
• Other regulated products as regs are revised
• using CSA-C62301 (based on IEC 62301)
• Impact of regulation will be monitored through
  regular store surveys
• Baseline survey under way
• Expect significant market-driven programming to
  support and supplement regulations and ease
  transformation

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Regulatory standby targets
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Household energy use for Entertainment Electronics

Source Televisions - Active Mode Energy Use and
Opportunities for Energy Savings NRDC, March 2005
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Canada updateInform choices

• EnerGuide label for TVs
• Addressing active and standby modes
• Work with CEE
• Learn from others and share our own experience
• Work with key players across North America
• Comment on ENERGY STAR specs
• Standby Power Advisory Committee (SPAC)
• Multiple stakeholders
• Share in the development of
• surveys and analysis and their results
• common messaging
• joint, non-regulatory activities to reduce
  standby power consumption (such as demonstration
  programs)

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Canada updatePromote the best

• Residential
• Awareness survey
• baseline for future evaluation
• Consumer education
• standby power consumption
• electronics energy use
• emphasis on awareness and concrete actions
• Commercial/Institutional
• Encourage the use of low-power modes
• Promote ENERGY STAR
• Targeting residential consumer and
  commercial/institutional procurement

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ENERGY STAR (as of May 2007)
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Consumer Electronics breakout session

• Thursday, June 14
• 330 500 PM
• Skyline Ballroom Second Floor

CEE Staff Contacts
Rebecca Foster 617-589-3949 x 207 rfoster_at_cee1.org
Erica Schroeder 617-589-3949 x
231 eschroeder_at_cee1.org