The Health of an Olympics

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The Health of an Olympics

• Peter J Hamlyn MB BS BSc MD FRCS FISM
• Consultant Neurological Spinal Surgeon
• Saint Bartholomews The Royal London Hospitals
• Former Director of The Centre for Sports and
  Exercise Medicine
• Queen Mary University of London

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LEGACY
After the Games London will possess some of the
finest sports facilities

• The London Olympic Institute
• a world-class institution for sport, culture
  and the environment
• for elite athletes
• and encouraging participation in sport

• Benefiting the community through regeneration
• Olympic Park in the Lower Lea Valley
• regeneration of an entire community
• a model of social inclusion
• opportunities for everyone to participate in
  sport and physical activity
• leading to a fitter society - reduce health
  inequalities

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Bid Document
The Chancellor of the Exchequer
to bear the cost of providing security,
medical and other Government-related services for
the Games.
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New SpecialtySEM
The First Legacy of 2012
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LEGACY
Sport and Exercise Medicine D.o.H
Recognition Richard Caborn Sir Liam Donaldson
14th February 2005 Singapore vote 6th July
2005 Faculty formed - Chairman Professor
Charles Galasko - Curriculum Mark Batt -15
Modules includes PH PC - London STC in SEM
- Richard Budget - trainees 1st Feb
2007 - Sept 2007 -178 faculty fellows appointed
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Sport and Exercise MedicineNHS 2012 Health
Forum

• Fiona Adshead Deputy CMO for E W
• commitment to develop the specialty within the
  NHS ( just 12 doctors in UK)
• so that when we look back in a hundred years
  time this will be seen as the turning point.
• Like Neil Armstrong these few spacemen will
  inspire a generation!
• July 2006

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OLYMPIC HEALTH EQUATION


Gain Pros -- Cons
Do you really want to be having one in
London? Are Olympics good for World health?
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THE OLYMPIC HEALTH EQUATION

• Inspire people to exercise

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THE OLYMPIC HEALTH EQUATION
Friday, 22 February, 2002, 0421 GMT Golden
glory for Britain's curlers
Great Britain's women curlers secured the
country's first Winter Olympics gold medal for 18
years First since Torvill and Dean back in
1984. Lost on 2006
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THE OLYMPIC HEALTH EQUATION
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THE OLYMPIC HEALTH EQUATION
Inspires people To exercise and health or To
sport and injury
Gain Exercise Sport Injury
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Inspires People to Exercise Vs Inspires People
to be Thin
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Im on a whiskey Diet.
Ive lost three days already
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INACTIVITY
Exercise as a Health Tool Stroke, heart attack,
diabetes, cancer, dementia, chronic pain,
depression. Myocardial infarction - 6.7 due
to obesity - 37 due to lack of exercise
2006 BHF study If inactivity came in
a packet it would carry a Government health
warning
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THE OLYMPIC HEALTH EQUATION

• Inspire people to exercise
• On a Global Scale
• Target audience western couch potato

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THE OLYMPIC HEALTH EQUATION
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THE OLYMPIC HEALTH EQUATION

• World Cup Football 1998 -BMJ
• Observed M.I. admissions and deaths in UK
  hospitals
• Increased day of key games worst when knocked
  out
• No decline in days after
• Healthy Are Killed

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R.I.P.
World Cup France 1998
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THE OLYMPIC HEALTH EQUATION

• Induce local and global exercise
• Inward Investment

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THE OLYMPIC HEALTH EQUATION

• Inward Investment
• New housing
• New roads
• New hospitals
• New Jobs
• New businesses

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THE OLYMPIC HEALTH EQUATION

• The Poor Are Poor In Health
• Early death determined by socioeconomic factors
• Actuarial statistics unemployment, poor housing
• Eight underground stops between Westminster and
  Canning Town each one associated with a drop in
  average life expectancy by one year

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THE OLYMPIC HEALTH EQUATION

• The Poor Have Poor Health
• Reversing an association does not cure
• Simple investment of houses and jobs may not
  reverse
• a community health trend
• ? Need to generate the personal features that are
  associated with jobs and good housing.

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THE OLYMPIC HEALTH EQUATION

• Inward Investment
• Leads to Displacement
• New housing
• New roads
• New hospitals
• New Jobs
• New businesses

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THE OLYMPIC HEALTH EQUATION

• Inward Investment
• Has to be Paid For
• New housing
• New roads
• New hospitals
• New Jobs
• New businesses

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• Inward Investment
• Has to be Paid For
• Montreal Olympics 1976
• City finances underwrote the bid
• 30 years later - last bill paid
• - health service still reeling

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The Construction Footprint
- Construction - Transport - Decommissioning /
conversion
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Health Costs Massive Construction
2012 Health Forum A generation of children will
grow up in the dust, din and risk of the biggest
building site in our history The Games is
being done for them Must not be done to them
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THE OLYMPIC HEALTH EQUATION

• Induce local and global exercise
• Inward Investment ???
• Mass event
• Participants
• Spectator
• Media

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THE OLYMPIC HEALTH EQUATION
International
Mass Media Event Terrorist Target - Munich
Olympic
Black September Palestinian Terrorist Group
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• Munich Olympic

7th September 5 of the Palestinian terrorists
killed and 3 captured. 8th September later Games
restart 8 weeks later 2 Palestinians hijacked a
Lufthansa plane in Beirut and demanded release of
the 3. The West German government immediately
agreed - flown to Libya. Mossad, forms special
unit to hunt down and assassinate all those
responsible for the massacre.
Mark Spitz - Swimming 7 gold medals Olga Korbut-
Gymnastics gold
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THE OLYMPIC HEALTH EQUATION
Tokyo Madrid New York
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THE OLYMPIC HEALTH EQUATION
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THE OLYMPIC HEALTH EQUATION

• Mass Spectator Event
• Hillsborough
• Heisal

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THE OLYMPIC HEALTH EQUATION
Mass Media Event Sponsorship

• Companies spend much of their profits on
  advertising
• Advertising increases consumption
• Sponsorship of mass media events effective
  advertising
• Sports sponsorship associates product with health

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THE OLYMPIC HEALTH EQUATION
Sponsorship
Spin Master General
1,000,000
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Olympic Sponsors

• Secure Contract with IOC
• until 2016
• Mac Donalds
• Coca Cola

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THE OLYMPIC HEALTH EQUATION
ATLANTA THE COCA COLA GAMES
Healthy vs Unhealthy
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THE OLYMPIC HEALTH EQUATION
Diet and Exercise Powerful Combination For
Health 2008 Olympics China - over 360 million
children and teenagers kids - two of the most
lethal sharp shooters in the junk food business.
Their conversion from bean sprouts to burgers
will kill and disable them as surely as it has
ours.
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THE OLYMPIC HEALTH EQUATION
Sport Influence Behaviour
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THE OLYMPIC HEALTH EQUATION

• Conclusions
• Good comes from promoting exercise and healthy
  diet
• All other aspects are of circumspect benefit or
  actually bad

Regeneration Sport Sponsorship
World Peace/Behaviour Disaster Terrorism
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1948 Olympic Games Opening Ceremony
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THE BEGINNING
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THE END