Carbon offsets & business reputations An international quantitative examination of attitudes towards carbon offsets and business reputations. Environement Choices 3.g

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Carbon offsets business reputations An
international quantitative examination of
attitudes towards carbon offsets and business
reputations. Environement Choices 3.g Market
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Carbon offsets business reputations An
international quantitative examination of
attitudes towards carbon offsets and business
reputations. Environement Choices 3.g

• This report has two focuses carbon offsets and
  business reputations. The initial analysis is
  designed to understand the attitudes the public
  has towards carbon offsets, and how carbon offset
  schemes could build better public support. The
  analysis considers which demographic segments of
  the population are more, or less, supportive of
  carbon offsetting. There is detailed analysis of
  attitudes towards carbon offsetting according to
  our climate change segmentation interlinked with
  flying behaviour since a most common consumer
  touch-point with voluntary carbon offsets is when
  buying flights. Additionally, recognition of 15
  carbon offset organizations is measured. The
  final portion focuses on business reputations. In
  sectors such as the oil, car, coal, airline and
  supermarket sectors, companies and pressure
  groups are currently vying for public support
  over climate change. This research measures
  public approval and disapproval for specific
  companies and what proportion of the public do
  not care to mention any company.
• Questions addressed What proportion of the
  population believe that carbon offsetting is a
  worthwhile endeavour?  How disillusioned are
  people with its effectiveness? Do flyers have
  different opinions to non-flyers over carbon
  offsetting? How do opinions differ between
  Climate Citizens, Mild Greens, and Sceptics
  Uninvolved? What is the demographic profile of
  those who are more likely to think highly of
  carbon offsetting? How much do people recognise
  various carbon offset companies?  Do airlines
  and supermarkets have a more negative reputation
  in England than Canada or the USA? Given the
  development of the tar sands, are Canadians
  concerned about the oil companies? Do coal
  companies have a negative reputation in
  America?Quote. There is virtually no
  spontaneous disapproval of coal companies, or the
  coal industry, for their stance/action on climate
  change . 

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1.0 Introduction 31.1 Key Insights 161.2
Methodology 272.0 Report Results 292.1 Cluster
Analysis 303.0 Canada Data 383.1 Attitudes
towards carbon offsets 403.2 Attitudes towards
carbon offsets by flight behaviour 453.3
Attitudes towards carbon offsets Index Profiles
513.4 Recognition of carbon offset related
organisations 553.5 Business reputations about
climate change 604.0 England Data 694.1
Attitudes towards carbon offsets 714.2 Attitudes
towards carbon offsets by flight behaviour 764.3
Attitudes towards carbon offsets Index Profiles
824.4 Recognition of carbon offset related
organisations 864.5 Business reputations about
climate change 925.0 America Data 1015.1
Attitudes towards carbon offsets 1035.2
Attitudes towards carbon offsets by flight
behaviour 1085.3 Attitudes towards carbon
offsets Index Profiles 1145.4 Recognition of
carbon offset related organisations 1185.5
Business reputations about climate change
1246.0 Further Analysis 1337.1 Survey Release
Outline 1377.2 Addendum 138
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