Aarkstore.com | Food & Beverage | Energy Drinks and Shots: U.S. Market Trends

1
Aarkstore.com Energy Drinks and Shots U.S.
Market Trends
2
Summary

• In broad strokes, health and wellness-related
  beverage products are seeing increased consumer
  penetration, while classic beveragesespecially
  colasare seeing consumer attrition.
  Specifically, functional ready-to-drink (RTD)
  beverages, namely energy drinks, sports drinks,
  and tea, have increased consumer penetration over
  the past few years.
• While the energy drinks and shots market may be a
  small component of the non-alcoholic beverage
  industry, it is perhaps the most dynamic
  marketgrowing 60 from 2008-2012 according to
  Packaged Facts estimates in the all-new research
  report Energy Drinks and Shots U.S. Market
  Trends. In 2012, total U.S. sales for the energy
  drinks and shots market was worth more than 12.5
  billion.
• Intense competition surrounds the beverage
  industry as marketers seek to increase market
  penetration and consumption frequency through
  positive alignment as a healthy and/or functional
  beverage. Thirst quencher/sports drinks remain
  the most formidable competitor for energy drinks
  as this type of beverage attracts a large
  constituency of energy drink users. Energy drinks
  are subject to competition from other
  energy-boosting beverages such as coffee and tea
  beverages, as well as an increasing number of new
  product innovations that tap into the energy
  trend but are outside of the beverage industry.

3
Table of Contents

• Chapter 1 Executive Summary Scope of Report
  Methodology Energy drinks still have modest
  consumption rates Table 1-1 RTD Non-Alcoholic
  Beverage Usage, 2006-2012(percent of U.S. adults)
  Innovative beverages Healthy beverages
  Customizable and portable beverages Relaxation
  beverages Innovation opportunity Encourage more
  frequent consumption Target older consumers
  Interactive packaging could remedy labeling
  concerns and more Industry context Energy
  drinks and shots deliver impressive growth Table
  1-2 Total U.S. Sales of Energy Drinks and Shots,
  2008-2012 (in millions and percent change from
  previous-year period) Explosive growth from
  2011-2012 Mass-Market Category Performance
  Figure 1-1 Percent Growth in SymphonyIRI-Tracked
  Sales of Energy Drinks and Shots, 2012 (percent
  change from previous-year period) Product
  performance Three core energy drink brands steer
  category growth

4
More Related Reports

• Energy Drinks and Shots U.S. Market Trends
• Ibersol SGPS SA Foodservice - Company Profile,
  SWOT and Financial Report
• December Monthly Deals Roundup - Foodservice
• Global Food and Beverage Survey 2013 - Economic
  Outlook in BRIC
• Food and Beverage Vending Trends in the U.S.
• Global Food and Beverage Survey 2013 - Economic
  Outlook in BRIC
• Fishing Equipment Market in Argentina
• Fishing Equipment Market in Bangladesh
• Fishing Equipment Market in Ecuador
• Fishing Equipment Market in Philippines

5
For More details

• http//www.aarkstore.com/reports/Energy-Drinks-and
  -Shots-U-S-Market-Trends-183245.html
• Vina
• Aarkstore.com
• Mob.No.918149852585
• Email enquiry_at_aarkstore.com
• URL http//www.aarkstore.com/index.asp
• XML http//www.aarkstore.com/feeds/packaged_fact
  .xml