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WELCOME TO DLK TECHNOLOGIES !
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SEARCH ENGINE OPTIMIZATION - BASICS
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• Phase I

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Search Engine BasicsKeyword Research
AnalysisCompetitor Analysis
DLK TECHNOLOGIES
Module I
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Search Engine Basics
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• What is SEO?
• Whenever you enter a query in a search
  engine and hit 'enter' you get a list of web
  results that contain that query term. Users
  normally tend to visit websites that are at the
  top of this list as they perceive those to be
  more relevant to the query. If you have ever
  wondered why some of these websites rank better
  than the others then you must know that it is
  because of a powerful web marketing technique
  called Search Engine Optimization (SEO).
• Cont.

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Cont.
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• SEO is a technique which helps search engines
  find and rank your site higher than the millions
  of other sites in response to a search query. SEO
  thus helps you get traffic from search engines.
• This SEO tutorial covers all the necessary
  information you need to know about Search Engine
  Optimization - what is it, how does it work and
  differences in the ranking criteria of major
  search engines.

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How Search Engines Work
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• First, search engines crawl the Web to see what
  is there. This task is performed by a piece of
  software, called a crawler or a spider (or
  Googlebot, as is the case with Google).
• Spiders follow links from one page to another and
  index everything they find on their way. Having
  in mind the number of pages on the Web (over 20
  billion), it is impossible for a spider to visit
  a site daily just to see if a new page has
  appeared or if an existing page has been
  modified, sometimes crawlers may not end up
  visiting your site for a month or two.

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How Search Engines Work
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What are Keywords?
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• Keywords are those specific words which are
  searched in a search engine. When you search any
  information on the web in any order, you open a
  search engine and write some keyword describing
  what you are looking for. At the other end, the
  search engine checks your desired keyword related
  information in its database and shows the results
  listing pages according to the words submitted.

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Keyword Research
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• The process of finding and deciding upon the best
  keyword phrases on which to bid in order to
  advertise a particular web site.
• For Example
• https//adwords.google.com/select/KeywordToolExter
  nal

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Keyword Analysis
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• The keywords are the words that web surfers use
  in the search engines to look for the product /
  service / information needed
• http//www.1stwebdesigner.com/design/right-key
  word-analysis-website/

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Competitor Analysis
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• Competitor analysis in marketing and strategic
  management is an assessment of the strengths and
  weaknesses of current and potential competitors.
  This analysis provides both an offensive and
  defensive strategic context through which to
  identify opportunities and threats.
• Competitor profiling coalesces all of the
  relevant sources of competitor analysis into one
  framework in the support of efficient and
  effective strategy formulation, implementation,
  monitoring and adjustment

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Queries?
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SEARCH ENGINE OPTIMIZATION ON PAGE
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• Phase II

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Module II
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• Meta Title
• Meta Keywords
• Meta Description
• Image optimization
• Heading Tags

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Meta Title
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• There seems to be some confusion on the web today
  regarding the Meta Title Tag and the actual Title
  Tag. In fact, when doing a search for the
  term Meta Title, Google brings back information
  on the actual Title Tag, not the Meta Title.

• The Title Tag is expressed as
• ltTITLEgtPage Title Here lt/TITLEgt

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Meta Keywords
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• Some search engines will use the name and content
  attributes of the meta element to index your
  pages.
• The following meta element defines keywords for a
  page
• ltmeta name"keywords" content"HTML, CSS,
  XML" /gt

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Meta Description
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• The required content attribute specifies the
  content of the meta information.
• The value of the content attribute depends on the
  value of the name or http-equiv attribute.
• ltmeta name "description" content Free Web
  tutorials" /gt

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Image optimization
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• I normally follow a set of principles for image
  optimization like these
• Always plug a small-medium size image. 
• Follow a standard size image like the one above,
  which goes well with small and big articles
  alike. 
• Keep the file names as descriptive and SE
  friendly as possible. 
• Keep their image file sizes low-medium for quick
  loading. 
• - Use ALT and Title attributes to it, with
  descriptive text (a plug-in picks up the file
  name for it automatically.) 

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How to use the ALT Tag
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Heading Tags
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• The lth1gt to lth6gt tags are used to define HTML
  headings.
• lth1gt defines the most important heading.
• lth6gt defines the least important heading.

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Queries?
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SEARCH ENGINE OPTIMIZATION ON PAGE
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• Phase III

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Module III
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• W3C Compliance
• Robots.txt
• Sitemaps

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HTML Validation
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• This document comments on HTML validation as
  performed by software such as the online
  services W3C Validator and WDG Validator, and A
  Real Validator, a product for offline use on
  Windows. CSS validation will be briefly
  discussed too.
• http//validator.w3.org/

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What is Robot.txt
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• The Robot Exclusion Standard, also known as the
  Robots Exclusion Protocol or robots.txt protocol,
  is a convention to prevent cooperating web
  spiders and other web robots from accessing all
  or part of a website which is otherwise publicly
  viewable.

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DLK TECHNOLOGIES

• Robot.txt Pictorial Representation

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Site Map
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• Site Maps are at the heart of Search Engine
  Friendly Design. They make it very quick and easy
  for the search engines to find and index every
  page on your web site by putting links to every
  page in one spot.

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Queries?
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SEARCH ENGINE OPTIMIZATION OFF PAGE
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• Phase IV

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Module IV
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• URL Submission
• Directory Submission
• Social Bookmarking
• Article Submission
• Press Releases
• Forum Posting
• Blog Creation / Comments
•  

Link Building
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Directory Submission
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• If you are a business owner and seeking to make
  presence of your website on the World Wide Web
  then directory submissions is the most viable
  option.
• The basic aim of directory submission is to
  create one way links to a website. This in turn
  generates more traffic flow towards your website
  and improves the search engine rankings.

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Directory Submissions - Benefits
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•  Back links
•  Search Engine Indexing
•  Frequent visits by spiders
•  Anchor Tex

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Article Submission
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• There are many ways on how to advertise online. A
  website owner will always find ways on how to
  seek an advantage from the internet for full
  promotion of his website. There are several ways
  on how to do this. One of these methods is
  submission of articles.Article submission is an
  advertising tool that can increase traffic to
  your website. However, it must be used
  effectively. The basic things to know are
  knowing how it will work for you and finding
  specific ways on how to make use of its strong
  points to help you.

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Press Releases
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• Press release has gained great significance in
  SEO lately. The concept is to release the latest
  product info or the latest happenings about a
  company to the world by using media. There are
  lots of great free press releases websites.
• Here is my list1. http//www.1888pressrelea
  se.com/2. http//www.clickpress.com/3. http//ww
  w.pr9.net/4. https//www.pr.com/5. http//www.pr
  -inside.com/6. http//prurgent.com/7. http//www
  .prcompass.com/8. http//www.pressabout.com/9. h
  ttp//www.prlog.org/
  etc

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Forum Posting
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• Forums posting can be explained as building a
  community forum on internet which is certainly a
  very challenging task and one can not attain it
  easily. As in today's dynamic world the
  excellence of people is reaching heights and this
  is giving lead to the people who want to get into
  community which is full of lively chats,
  attractive debates and informative chats.

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Blog Creation / Comments
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• There are different descriptions of that concept.
  According to most of the articles on the Internet
  'blog' is short for 'weblog', a frequently
  updated publication of comments and thoughts on
  the web. Usually it is reflecting the views of
  the blog's creator.

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Social Bookmarking
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• Social bookmarking is a method for Internet users
  to organize, store, manage and search
  for bookmarks of resources online.
• Unlike file sharing, the resources themselves
  aren't shared, merely bookmarks
• that reference them.

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Queries?
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SMM SOCIAL MEDIA MARKETING
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• Phase V

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What is Social Media?
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•  Social media is an umbrella term that defines
  the various activities that integrate technology,
  social interaction, and the construction of words
  and pictures.

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What is Social Media?
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• Social Media is Inbound Marketing
• Social Media helps the SEO
• Social Media promotes YOU (Profile, Blog,...
  footprint)
• Social Media is Permission Centric
• The conversation has already started

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Social Media State of Mind
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• I dont understand this Social Media stuff.
• Similar to a business cocktail reception
• Without constraints of time or space

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Business Cocktail Party Advice
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• Meet people and start conversations
• Answer questions help others
• Ask questions trust others advice
• Become a real member of the community
• Add value to the community
• More effective than live cocktail parties
• No boundaries of time or space
• Other people can listen in easily

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3 Types of Social Media
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• Publish
• Share
• Network

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Social Media Publish
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• Everyone can publish anything for everyone
• Wiki, flicker, YouTube, RSS, Face book
• Publish Everything you have anywhere you can
• Monitor what others publish, promote it
• Empower your customers to publish

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Social Media Share
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• Anyone can promote anything to everyone
• Dig, mix, del.icio.us, Stumble
•  Monitor hats being shared about
• Monitor whats being shared about you
• Find where your audience hangs out
• Promote your content and other content
• Produce content your audience will love

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Social Media Network
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• Anyone can connect with everyone from anywhere
• Network through groups
• LinkedIn, Face book, Orkut
• Make friends / Make connections
• Find your existing connections
• Add to your email signature, blog articles, bio
  or profile
• Be helpful / Answer questions
• Share interesting content

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Queries?
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ADWORDS
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• Phase VI

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PPC Pay Per Click
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• Google Ad Words

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• http//www.youtube.com/watch?vbf557vxyz4UNR1
• http//www.youtube.com/watch?v8K16bLvAJj8feature
  relmfu
• URL Link for Google Ad words

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URL Link for Face book Ad words
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• http//www.facebook.com/advertising/?campaign_id4
  02047449186placementpfloextra_10
• etc..

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Queries?
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The End...
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