The Intersection Of

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The Intersection Of
Cloud
Business Intelligence
Social Web
An Independent Perspective Bob Zurek
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Topics Covered

• Exploring the categories and capabilities
• Realistic View Of The State of the Industry Today
  and The Future
• Cloud Computing
• Business Intelligence
• Social Web
• Database Technologies In Context
• Case Studies Exemplifying The Intersection
• The Technology Landscape Leaders and Laggards
• The Impact Of The Growing Mobile Society
• Innovation In Transition
• What Can You Do?

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Infobright

• Innovation
• First commercial open source analytic database
• Knowledge Grid provides significant advantage
  over other columnar databases
• Fastest time-to-value, simplest administration

Cool Vendor in Data Management and Integration
2009
Partner of the Year 2009
Infobright Economic Data Warehouse Choice

• Strong Momentum Adoption
• Release 3.3 Generally Available
• gt 120 customers in 10 Countries
• gt 40 Partners on 6 continents
• A vibrant open source community
• gt 1 million visitors
• gt 40,000 downloads
• gt 4,500 active community participants

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Defining The Terms Cloud Computing

• Cloud computing is Internet-based computing,
  whereby shared resources, software and
  information are provided to computers and other
  devices on-demand whether public, community,
  private or hybrid in nature.
• Other frequently used references
• Platform as a Service
• Software as a Service
• Infrastructure as a Service
• Cloud Utilities

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Defining Cloud
Cloud computing is a model for enabling
ubiquitous, convenient, on-demand network access
to a shared pool of configurable computing
resources (e.g., networks, servers, storage,
applications, and services) that can be rapidly
provisioned and released with minimal management
effort or service provider interaction. NIST
Working Definition of Cloud Computing published
by the U.S. Government's National Institute of
Standards and Technology.
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Key Attributes
Rapid Elasticity Elasticity is defined as the
ability to scale resources both up and down as
needed. To the consumer, the cloud appears to be
infinite, and the consumer can purchase as much
or as little computing power as they need. This
is one of the essential characteristics of cloud
computing in the NIST definition. Measured
Service In a measured service, aspects of the
cloud service are controlled and monitored by the
cloud provider. This is crucial for billing,
access control, resource optimization, capacity
planning and other tasks.
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Key Attributes
On-Demand Self-Service The on-demand and
self-service aspects of cloud computing mean that
a consumer can use cloud services as needed
without any human interaction with the cloud
provider. Ubiquitous Network Access Ubiquitous
network access means that the cloud providers
capabilities are available over the network and
can be accessed through standard mechanisms by
both thick and thin clients. Resource Pooling
Resource pooling allows a cloud provider to serve
its consumers via a multi-tenant model. Physical
and virtual resources are assigned and reassigned
according to consumer demand. There is a sense of
location independence in that the customer
generally has no control or knowledge over the
exact location of the provided resources but may
be able to specify location at a higher level of
abstraction (e.g., country, state, or datacenter)
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What are the core issues?

• Uptime
• Data Privacy
• Security
• Performance
• Open/Portability

Norton Healthcare, which operates Kentuckys
biggest hospital network, has no immediate plans
to entrust its front-line data to an external
provider
The Michigan Department of Information Technology
(MDIT) is already looking for a way to exploit
this potential it has launched a pilot in which
it will offload some less-sensitive categories of
data (like soil samples)
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The Cloud Contract
Source Forbes Insights survey of 235 CIOs and
other IT executives at leading U.S. companies
with annual sales of more than 500 million.
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What are the core criticisms?

• Nothing new
• Relabeling for marketing purposes
• We are cloud based

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Cloud Taxonomy
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Current State Of Affairs

• EARLY STAGE
• Cloud computing projects are still at an early
  stage at most companies if they are happening at
  all. However, the overwhelming majority of IT
  executives have at least begun evaluating the
  benefits of cloud technology, with much of their
  focus on private cloud.
• CUTTING COSTS
• Cloud technology is seen by many IT executives as
  a way of continuing to provide high service
  levels while cutting infrastructure and capital
  costs.
• CONSOLIDATION
• Investments in data-center consolidation and
  virtualization have laid a foundation for many IT
  organizations to shift some operations to the
  cloud.
• OBSTACLES
• The obstacles to cloud computing remain
  substantialincluding concerns about security,
  about the clouds ability to handle legacy
  applications, and about IT staffs willingness to
  work in a new way and re-orient its priorities.

Source Forbes Insights survey of 235 CIOs and
other IT executives at leading U.S. companies
with annual sales of more than 500 million.
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Public vs. Private

• Public cloud, where infrastructure and
  applications are delivered to multiple clients by
  a third-party, and housed and managed in that
  providers data center
• Private cloud, in which infrastructure and
  applications are managed and controlled by the IT
  organization using them, whether developed
  internally or delivered by an external services
  provider

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SaaS, PaaS, IaaS
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SaaS, PaaS, IaaS
Software as a Service, the provider installs,
manages and maintains the software. The provider
does not necessarily own the physical infrastructu
re in which the software is running. Regardless,
the consumer does not have access to the
infrastructure they can access only
the application. For Platform as a Service, the
provider manages the cloud infrastructure for the
platform, typically a framework for a particular
type of application. The consumers application
cannot access the infrastructure underneath
the Platform. For Infrastructure as a Service,
the provider maintains the storage, database,
message queue or other middleware, or the hosting
environment for virtual machines. The consumer
uses that service as if it were a disk drive,
database, message queue, or machine, but they
cannot access the infrastructure that hosts it.
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Cloud Bursting
Cloud bursting is a technique used by hybrid
clouds to provide additional resources to private
clouds on an as-needed basis. If the private
cloud has the processing power to handle its
workloads, the hybrid cloud is not used. When
workloads exceed the private clouds capacity,
the hybrid cloud automatically allocates
additional resources to the private cloud.
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The Driving Force
Almost all surveyed enterprise CIOs and IT
executives (89) said they are under pressure
from CEOs, CFOs and senior management to reduce
infrastructure costs and capital expenditures in
2010.
Source Forbes Insights survey of 235 CIOs and
other IT executives at leading U.S. companies
with annual sales of more than 500 million.
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Cloud Usage
Source Forbes Insights Survey
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Public Cloud Battle
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Private Cloud Example

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Large Number Of Cloud Offerings
ReliaCloud 10gen Akami 3Leaf 3tera AWS EC2 Apache
Hadoop Appirio Appistry Appnexus BlueWolf Boomi Ci
sco Citrix Cloudera
Cloudera CloudScale CloudWorks Cohesiveft Dell Ela
stichosts Elastra EMC Force GigaSpaces Google Host
edFTP HP IBM Joyent Microsoft RightScale UtilitySt
atus
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Programming
Category 1 Ordinary Programming The usual
application programming interfaces in C, PHP,
Java, etc. There is nothing cloud-specific in
this category. Category 2 Deployment
Programming interfaces to deploy applications to
the cloud. In addition to any cloud-specific
packaging technologies, this includes traditional
packaging mechanisms such as .Net assemblies and
EAR/WAR files. Category 3 Cloud Services
Programming interfaces that work with cloud
services. As discussed in the previous section,
cloud service APIs can be either service-specific
or service-neutral. These APIs are divided into
subcategories for cloud storage services, cloud
databases, cloud message queues, and other cloud
services. A developer writing code using cloud
services APIs is aware that they are using the
cloud. Category 4 Image and Infrastructure
Management Programming interfaces to manage
virtual machine images and infrastructure
details. APIs for images support uploading,
deploying starting, stopping, restarting, and
deleting images. Infrastructure management APIs
control details such as firewalls, node
management, network management and load
balancing. Category 5 Internal Interfaces
Programming interfaces for the internal
interfaces between the different parts of a cloud
infrastructure. These are the APIs you would use
if you wanted to change vendors for the storage
layer in your cloud architecture.
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USE CASES
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USE CASES
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Use Cases/Requirements
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Customer Scenarios
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Innovation In The Cloud
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Social Computing
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Social Computing Definition
Social computing has to do with supporting any
sort of social behavior in or through
computational systems. Based on creating or
recreating social conventions and social contexts
through the use of software and technology.
blogs, email, instant messaging, social network
services, wikis, social bookmarking and other
instances of what is often called social software
illustrate ideas from social computing, but also
other kinds of software applications where people
interact socially.
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How We Use Social Computing

• Self-promotion across the internet
• Think Blogs, LinkedIn, Facebook, etc.
• Inside the enterprise
• Take advantage of natural social interactions
• Improve the opportunity to collaborate
• Share ideas The Wisdom of Crowds

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Top Issues For Social Computing

• Lack of social media literacy amongst workers
• Perception that social tools dont work well
  inside a particular industry
• To risky for core business activities
• Cant get executives engaged with social tools
• Vapor lock between IT and social computing
  initiatives
• Need to prove ROI before support for social
  computing becomes a reality
• Security concerns holding up IT pilot projects
• Needs have come as a surprise
• Difficulties sustaining external engagement
• Struggling to survive due to unexpected success

Dion Hinchcliffe July 27, 2009 Ziff Davis
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IBM
How IBM uses Social Computing
12.3 billion in earnings on more than 100
billion in revenue with a 44.1 gross profit
margin in 2008
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IBM Social Computing Stats
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IBM Jams
Since 2001, IBM has used jams to involve its more
than 300,000 employees around the world in
far-reaching exploration and problem-solving.
ValuesJam in 2003 gave IBM's workforce the
opportunity to redefine the core IBM values for
the first time in nearly 100 years. During IBM's
2006 Innovation JamTM - the largest IBM online
brainstorming session ever held - IBM brought
together more than 150,000 people from 104
countries and 67 companies. As a result, 10 new
IBM businesses were launched with seed investment
totaling 100 million.Jams are not restricted to
business. In 2005, over three days, the
Government of Canada, UN-HABITAT and IBM hosted
Habitat Jam. Tens of thousands of participants -
from urban specialists, to government leaders, to
residents from cities around the world -
discussed issues of urban sustainability. Their
ideas shaped the agenda for the UN World Urban
Forum, held in June 2006. People from 158
countries registered for the jam and shared their
ideas for action to improve the environment,
health, safety and quality of life in the world's
burgeoning cities.
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Social Computing Research

• Microsoft Labs
• IBM Labs
• HP Labs
• Google
• Yahoo

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The Impact Of Social Computing
The SRT8 Radiator Cheese
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How do you know?

• Social Media Search
• Example
• SocialMention.com
• Twitter search
• Delver (private beta)
• Whostalkin
• OneRiot

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Collaboration

• Forums
• Engage Customers - Forums
• Internal Wikis
• Example SocialCast

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Business Intelligence
Business Intelligence (BI) refers to
computer-based techniques used in spotting,
digging-out, and analyzing business data, such as
sales revenue by products and/or departments or
associated costs and incomes. BI technologies
provide historical, current, and predictive views
of business operations. Common functions of
Business Intelligence technologies are reporting,
online analytical processing, analytics, data
mining, business performance management,
benchmarking, text mining, and predictive
analytics.
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