My Challenge Day 10 - How To Generate MLM Business Leads - The Good, The Bad, And The Ugly

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My Challenge Day 10

• How To Generate
• MLM Business Leads
• The Good, The Bad, And
• The Ugly

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• Today what I want to do is tackle another issue.
  Ill dive deeper into some of the things weve
  already covered a little bit.

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• As you can tell over the past 10 days, weve
  already covered things that really dealt with
  mindset how to truly develop yourself and
  ultimately attract more customers. Having more
  business will increase the value that you have in
  the marketplace.

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• Today is all about what it really takes generate
  leads. What is it what's the difference between
  marketing off-line, and marketing online? Its
  like looking into two completely different camps.
  

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• Traditionally, I would say about 90 of the
  people out there still do their business like in
  the 70s. They did almost everything completely
  off-line. The tactics and approaches are similar,
  but there's something about the fundamentals that
  doesn't change.

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• When I talk about recruiting off-line, I know
  that its an approach that can work for a lot of
  people. I've used it myself, and built teams
  off-line as well as online. Im not saying that
  one is necessarily the only way to do it.

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• You can do a lot of different ways. Im just
  saying what I choose to do at this point in time,
  and what a lot of people are looking to do as
  well. The Internet has allowed us to have more
  tools and resources.

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• In the 70s you typically would have home
  meetings, presentations, hotel meetings and
  Saturday trainings. You basically enrolled people
  in the process of getting started.

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• There's a way that you can do it more
  effectively. It all comes down to how well you're
  able to get targeted people in front of you.

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• When we talk about lead generation, it's probably
  one of the biggest things that most people face
  since they typically go into a warm market. There
  would be about 100 people or less. We ask them to
  write a list to share a couple people that they
  would think would be great for this type of
  business.

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• Oftentimes they just talk to 10 people or less,
  and give up. Initially people start looking for
  ways to generate new business on the Internet and
  try to find people to talk to. I'm here to tell
  you that it's part of the equation but not
  necessarily always how it happens.

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• There has always been a learning curve involved.
  As I mentioned, when I first started, I struggled
  for a very long time. I just tried to figure out
  how to break this code and ultimately be able to
  generate income.

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• I wanted to generate business on demand and
  ultimately have the lifestyle that everyone
  really dreams of.

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• I want to break down a couple of key fundamentals
  for any type of business on the Internet. The
  first one is traffic. You always have to have
  traffic going to the page or blog. So that breaks
  down into the type of traffic and the quality of
  traffic.

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• The second thing that is also really important is
  lead generation. How are you going to generate
  leads? Most people, when building off-line, would
  think that you do it by word-of-mouth exposure
  and in talking to people to develop
  relationships. While obviously that stuff takes
  time.

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• That's why social media is so great. You can
  amplify that messaging and reach a much larger
  audience. Back in the day, even five years ago,
  when I was doing this we didnt have the
  technology we have today.

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• However, we did have billboards, Yellow Pages,
  magazine ads and newspapers. I would explore
  these different aspects and figure out how to
  make an ad would appeal to someone.

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• At the end of the day what actually happened was
  we would spend a couple hundred dollars, similar
  to what you would do nowadays with a sort co-op
  system. In this case was very untargeted. You
  were talking to people that had picked up the
  newspaper all over the Bay Area.

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• Often at the end of the day, we would have spent
  500 or more, and only get a couple of leads.
  Some customers didnt even remember that they
  left their contact information or called this
  number.

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• They were wasting our time, spinning our wheels.
  We were simply struggling and just spending money
  that we didnt really have trying to generate the
  leads that we needed.

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• Often times we would put ourselves unneeded
  pressure. The fact was we would only have 20
  bucks left, or a hundred dollars, to spend on
  getting some leads. If we don't get sales or
  customers, then were flat broke. So, the second
  thing you have to master is lead generation.

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• The third thing, which I think is the most
  critical, is follow-up. Its broken down into
  couple aspects. You can show someone the
  business, but you also have to follow up, the
  maybe the next day or after a couple days. You
  need to ask for their take on the business are
  you ready to get started?

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• So what if you could develop away where you
  didnt have to call every single person? I
  remember days and weeks on the phone just trying
  to connect with someone. Id call and leave
  voicemails but nothing really happened.

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• The nice thing about the Internet is you have an
  autoresponder, which works with lots of tools out
  there. Rather than having to spend time sharing
  the business with someone which could take 30
  minutes of your time, not to mention spending
  time following up.

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• What if you developed a system where youll use
  an autoresponder? It would just simply drip
  messages to them. It lets them know about some of
  the stuff youre working on.

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• So obviously there's a lot of ways you can tackle
  it, but I just find that if you can develop these
  three things, youll have much more results. The
  key with traffic, leads and also follow-up, is to
  convert them into sales. You need to convert the
  follow-up customers into actual customers.

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• Thats how you have to look at your business and
  structure it. You need to scale it to the point
  where it can generate 30-40-50 leads every single
  day, and convert those leads into potential
  business partners that basically sell themselves
  on joining your business or doing whatever they
  want.

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• Ultimately the goal here is not to be on the
  phone everyday simply just calling people. I can
  remember going through this process. Often, some
  people never quite figure it out. They buy course
  after course, struggling and just going through
  it, hoping for some type of result.

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• I decided that I need to brand myself and grow to
  develop a system where I can implement, and also
  teach other people do the same thing and over
  time.

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• Through the process I learned some fundamentals I
  talked about. That is the basis of my business,
  but also how I teach my team and everyone I do
  some consulting with.

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• Nowadays, everything is based and geared towards
  a specific audience, a younger audience. The way
  to reach them is drastically different than the
  way that you would reach them back in the day.

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• Remember we are marketers first that's what we
  do. Were not salespeople. As marketers were
  constantly evolving or tweaking on a daily basis
  to make a better impact.

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• We need to see what is better, or more effective.
  Whether its a blog post, or social media, you
  can test them consistently to find out if what
  you're doing will have results.

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• It doesnt have to be technical, because you can
  always outsource these things. You need to know
  how to tap into your audience to let them know
  that you share value and influence.

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• Thats simply what I did. I decide to go into
  social media because it was an outlet that I
  could use to leverage and attract more people.
  They would be able to see what I was doing a
  daily basis. Thats another reason Im sharing
  these videos with you.

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• I want to be able to impact your life, whether
  it's on a day by day basis, or whether you watch
  a couple seconds of this video. Whatever the
  case, my goal with these videos and with any of
  my marketing, is to ultimately help impact you
  guys.