Professor Stephen Brown

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Virtual University Real Challenges

• Professor Stephen Brown
• Innovation and Sustainability Reinventing the
  University for technological Change
• Karlsruhe, Germany
• 18-19 October 2000

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• The capacity to cope with change will be the
  hallmark of success in the 21st Century.
• Extract from The Learning Age, United Kingdom
  Green Paper on Lifelong Learning. Her Majestys
  Stationery Office 1998.

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Networks
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TV vs PC sales (US)
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All change

• Knowledge rapidly outdated
• Employees enhance employability
• Employers enhance competitiveness
• Learner centred
• Resource based
• Digital
• Networked

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Competition

• Internal
• traditional
• corporate
• Traditional overseas
• Global universities
• Phoenix has become the largest private
  university in the United States by offering more
  courses, more efficiently, at more convenient
  times Senior Vice-President,
  Debra Baldwin

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Survival

• Re-invention
• new methods
• lower costs
• Re-engineer resources
• no new money

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Virtually there?

• On-line
• Dependence on yesterdays technologies
• Limited impact of global media networks
• Barriers
• development costs
• development timescale
• inflexibility
• infrastructure
• staff attitudes

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Get real!

• The University as a physical space will remain
  attractive
• More valuable to people to interact personally
  and face to face in learning and research.
• Superior to anything else to the extent that we
  provide a convincing structure for individual
  learning.
• Gerhard Casper, President of Stanford University

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Hybrid Monster or model?

• Traditional strengths
• Flexibility
• learning
• organisational
• Risk/benefit

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Policy

• Management led
• Central funding
• Local management
• Shared development
• Standards
• WWW
• Learning support focus
• 3 strategies
• Phased

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Delivery
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Strategic management
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Resource allocation
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Development
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Progress

• 32 projects
• All levels
• All faculties
• 3000 learners
• http//www.ecampus.dmu.ac.uk

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Barriers and enablers

• Awareness
• Time
• Resources
• Skills
• Concerns
• quality
• ownership
• job security
• job satisfaction

• Articles
• Web site
• Road show
• Pump priming
• Technical support
• Staff development
• Champions
• Rewards

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What works?

• Pump priming
• Formal bidding
• Central control
• Faculty based projects
• LDMs
• HTML
• Simple tools

• Articles
• Web site
• Road show
• Middle managers
• Skills
• Rewards
• Parallel processes

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Change model
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Embedding strategy
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Curriculum development
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Virtual desk
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Conclusions

• Positive learner attitudes
• E-learning is effective
• Ring fenced project quick results
• Limited impact
• Not technology problem
• Money is not enough
• Culture change
• Impacts on total organisation
• Bottom up doesnt work
• Everything takes longer than you think

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• sbrown_at_dmu.ac.uk