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Coalition Leaders

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Local Programming (TV and Radio) Press campaigns. Online promotion ... Tish Bravo. KNME Public Affairs Producer. The New Mexico Medical Review Association (NMMRA) ... – PowerPoint PPT presentation

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Title: Coalition Leaders


1

2

Coalition Leaders Conference Call
Linda Devillier, President Devillier
Communications
3
Improving the Quality of Health CareCommunity by
Community
  • Role of RAM Coalitions
  • PBS Stations/QIOs
  • Coalition Leadership
  • Support /Participation of National Partners

4
RAM Coalitions
  • Set local goals
  • Establish alliances with key stakeholders
  • Pool resources
  • Take action - mobilize the community

5
RAM Coalitions
  • Represent diverse interests and involve all major
    stakeholders
  • Feature local Champions of Change
  • Build upon lessons learned
  • Capitalize on the national promotion effort
    around the series

6
RAM Coalitions
  • 370 organizations are currently participating in
    32 RAM Coalitions across the country
  • 15 National Partners are actively engaged at the
    local level

7
RAM Coalition Subcommittee Co-Chair
  • Marc Boutin, VP, Policy Development and Advocacy,
    National Health Council

8
RAM Coalition Subcommittee Co-Chair
  • Carolyn Pare, CEO
  • Buyers Health Care Action Group

9

Its Your Health You Call The Shots Barbara
Lohman, Sr. V.P. Devillier Communications
10
Patient- and Family-Centered Care
  • What is good for families and patients is often
    good for the health care system as well.
    Family-centered care is a winning proposition for
    all concerned.
  • ---Beverley Johnson, president and CEO Institute
    for Family-Centered Care

11
Patient- and Family-Centered Care RAM Coalitions
  • For RAM Coalitions
  • A major theme interwoven throughout the series
  • Consumer oriented message
  • Educate, sensitize and motivate the public
  • Motivate individuals to learn more about quality
    health care and become involved
  • Support an attitudinal change

12
Patient- and Family-Centered Care RAM Coalitions
  • Challenge hospitals and community providers to
    adopt the IOMs 10 Simple Rules for the 21st
    Century Health Care System
  • Encourage patient and family caregiver
    involvement in hospital system design teams
  • Implement campaign measurements and evaluate the
    extent to which providers move to adopt the
    patient-centered standards

13

Coalition Support
Lee Allen, Project Director Devillier
Communications
14
DCI Support
  • Provide advice/guidance and participate in RAM
    coalition-building efforts
  • Encourage National Partners to engage their local
    members/constituents
  • Participate in National Partners teleconferences
    such as
  • NACHRI
  • Alliance of Community Health Plans
  • Association of Community Health Improvement
  • American College of Physicians
  • American Hospital Association

15
Coalition Building Resources
  • RAM Leadership Guide
  • The Community Tool Box
  • Developing Effective Coalitions An Eight Step
    Guide
  • Community Care Notebook A Practical Guide to
    Health Partnerships
  • The Collaboration Primer

16
National Partners Outreach Resources
  • Strategies for Leadership Patient-and
    Family-Centered Care
  • Hospital Compare
  • Improving Health Care Quality A Guide for
    Patients and Families (Bilingual)
  • Patient Care Partnership 7 languages
  • Patient Safety Tips

17
Campaign Tools Resources
  • RAMcampaign.org Connect with Others database
  • RAM Power Point presentations, promotional
    flyers, brochures, press materials, video clips
  • Monthly Campaign e-Newsletter

18
Coalition Outreach Efforts
  • Town Hall Meetings
  • Community Resource Guides
  • Health Care Forums
  • Statewide Roundtables
  • Community Health Fairs
  • Community Screenings
  • Local Programming (TV and Radio)
  • Press campaigns
  • Online promotion
  • PSAs, Interstials and Advertising

19
  • RAM Coalitions

Washington, D.C. New Mexico Indianapolis,
IN Tampa, FL
20

Jennifer Lawson General Manager Deneen
Richmond Executive Director Delmarva Foundation
21
  • WHUT -Caring for Your Health and Quality Care
    for All
  • A yearlong campaign centered around health care
    policies and preventive care
  • Emphasis on
  • Policies affecting Quality Care for All
  • Breast cancer, Diabetes, High Blood Pressure, and
    HIV/AIDS - diseases that hit minority communities
    particularly hard

22
  • WHUT - Caring for Your Health
  • Encourages individuals to optimize local health
    care resources
  • Fosters dialogue on patient- centered care
    policies and Quality Care for All

23
  • Campaign Goals
  • Increase awareness of health care policy issues,
    particularly patient-centered care
  • Encourage commitment to preventive health care
    and health maintenance as acts of strengthening
    family and community

24
  • RAM Coalition Partners
  • Delmarva Foundation
  • Howard University Hospital
  • American Hospital Association
  • D.C. Department of Health
  • National Medical Association
  • NBC - 4

25
  • Campaign Elements
  • Create original local programming 2 television
    specials
  • Promote on Station Web Site
  • Sponsor two Community Forums
  • Produce On-Air Promotional Spots
  • Conduct radio promotion with WHUR-FM (Commercial
    Urban Radio Partner)
  • Develop promotional tool kit
  • Schedule Remaking American MedicineHealth Care
    for the 21st Century in prime time

26
  • Exploring a Regional Summit Envisioning the
    Ideal in Patient- Centered Care in collaboration
    with WETA-TV and Maryland Public Television
  • Feature local/regional Champions of Change
  • Stations would co-brand promotional spots

27
  • Jennifer Lawson
  • General Manager
  • 202-806-3010
  • j_lawson_at_howard.edu
  • Deneen Richmond
  • Executive Director
  • Delmarva Foundation
  • 202-496-6541
  • richmondd_at_dfmc.org

28
  • Jennifer TrotterNMMRA Communications Manager
  • Tish BravoKNME Public Affairs Producer

29
  • The New Mexico Medical Review Association (NMMRA)
  • Building a statewide coalition that represents a
    variety of organizations focusing on the health
    care quality improvement
  • Working with local PBS stations to create
    programming that highlights specific health
    issues and features quality improvement efforts,
    including local Champions of Change
  • Placing special attention on diabetes among
    Hispanic populations

30
  • NMMRA coalition was established in 2004 to
  • Build stronger alliances among health care
    professionals/organizations
  • Integrate diverse efforts of members
  • Increase public awareness about local/state
    programs
  • Promote national and local RAM efforts
  • Educate stakeholders about the work of the
    states Medicare Quality Improvement Organization
    (QIO) - NMMRA

31
  • RAM Coalition activities include
  • Holding quarterly meetings
  • Developing and implementing a public relations
    and marketing plan
  • Producing a resource guide of quality improvement
    efforts
  • Creating RAM pages on the QIO Web site
    (www.nmmra.org/nmram/index.php)
  • Working with PBS stations to produce local
    programming and conduct other outreach efforts

32
  • Community Resource Guide
  • Lists networks, partnerships, coalitions,
    initiatives and programs in New Mexico aimed at
    transforming health care
  • Offers coalition members an opportunity to
    promote their quality improvement efforts
  • Supplements local PBS programming by providing
    detail on a variety of local efforts
  • Serves to inform the media and to promote
    additional networking

33
  • Next steps
  • Utilize the coalition to promote quality
    improvement efforts and the national series
  • Broadcast programming on KNME and KRWG (maximize
    the support of the states PBS stations)
  • Identify and promote local Champions of Change
  • Engage stakeholders in health care quality
    improvement

34
  • Jennifer TrotterNMMRA Communications Manager
    505-998-9744 jtrotter_at_nmqio.sdps.org
  • Tish BravoKNME Public Affairs Producer505-277-12
    42tbravo_at_knme.org

35

Questions ?
36
  • Gail Strong
  • WFYI-TV
  • Ellen Murphy
  • Health Care Excel

37
  • RAM Coalition will focus on the overarching
    theme of patient- and family-centered care
  • The campaign goal is to assist patients in
    effectively managing their own health care

38
RAM Coalition
  • Health Care Excel
  • American Cancer Society
  • American Heart Association
  • Central Indiana Council on Aging
  • Riley Childrens Hospital
  • AdminiStar
  • The Indiana Primary Health Care Association
  • Marion County Health Department
  • University of Indianapolis School of Nursing
  • The Indiana University School of Medicine
  • Alzheimers Association

39
  • Consumer tools and resources will address the
    following issues
  • Medication management
  • How to talk to health care providers
  • Patient safety in hospitals
  • Resources for the underserved
  • Chronic disease management
  • How patients should communicate with family
    members

40
  • Coalition will
  • Host phone-in opportunities during RAM premiere,
    using medical personnel
  • Convene pre-professional and currently practicing
    providers in conference settings to share
    information about RAM, including screenings
  • Place articles in professional newsletters
    featuring local Champions of Change and emerging
    practices

41
  • Coalition will
  • Produce radio news stories about local Champions
    of Change place during prime time programs,
    e.g., Morning Edition and All Things Considered
  • Conduct two screening opportunities for key
    stakeholders
  • Seek additional funding partners, and if
    successful, produce a town meeting/community
    event to feature best-practice models

42
  • Produce PSAs - encourage consumers to be more
    responsible for managing their health
  • Create Web pages that include specific partner
    page links to FAQs
  • Host a moderated forum
  • Feature best practices in WFYIs Members Magazine
    and e-newsletter
  • Broadcast companion radio programs for SOUND
    MEDICINE featuring local Champions of Change
    place their profiles on Web site

43
  • Gail Strong
  • WFYI-TV
  • 317-636-2020
  • gstrong_at_wfyi.org
  • Ellen Murphy
  • Health Care Excel
  • 812-234-1499
  • emurphy_at_inqio.sdps.org

44
  • Larry Jopek
  • WEDU
  • David Ruscitti
  • FMQAI

45
  • Identified partners and formed committee
  • American Diabetes Association
  • Steps to a Healthier Florida
  • West Central Florida Area Agency on Aging
  • Tampa Bay Healthcare Collaborative (TBHC)

46
  • Selected Issue Diabetes Prevention and
    management within the Hispanic community
  • Determined community outreach activities
  • Leveraged local health care coalition

47
  • Diabetes and You 30 minute bilingual program
  • Utilized QIO-produced video segments
  • Roundtable discussion with local, state and
    national experts on diabetes in the Hispanic
    community
  • Focused on the critical need for self management

48
  • August 30, 2005 Breakfast RAM Kickoff
  • Program Airings
  • September 26, 2005
  • November 13, 2005
  • 2006 with national series
  • Program will be made available to other FL PBS
    stations

49
  • Publicity
  • WEDU Premiere (member magazine)
  • Web sites
  • Media outreach (print and broadcast)
  • Community outreach events
  • Collaboration with local and state organizations
  • Educational materials
  • Materials in English and Spanish
  • Diabetes self management booklet
  • Flyer on availability and download instructions

50
  • Things to come
  • Print ads
  • NPR interviews and on-air promotion
  • Community events
  • Breakfast or lunch program viewing for TBHC at
    WEDU
  • Links
  • WEDU Diabetes and You
  • http//www.wedu.org/site/pp.asp?cadJFLKNjGiFb10
    70405
  • FMQAI
  • http//www.fmqai.com/Remaking/RAM.htm
  • Booklet
  • http//www.fmqai.com/Remaking/DiabetesSelfManage.h
    tm

51
  • Larry Jopek
  • WEDU
  • 813-254-9338 ext. 2260
  • Ljopek_at_wedu.org
  • David Ruscitti
  • FMQAI
  • 813-865-3255
  • Druscitti_at_flqio.sdps.org

52

Questions ?
53
RAM Coalition Subcommittee
  • Co-Chair
  • Marc Boutin
  • National Health Council
  • (202) 785-3910
  • mboutin_at_nhcouncil.org
  • Ted Pickens
  • Health Research Educational Trust - American
    Hospital Association
  • (312) 422-2634
  • tpickens_at_aha.org
  • Co-Chair
  • Carolyn Pare
  • Buyers Health Care Action Group
  • (952) 896-5185
  • cpare_at_bhcag.com
  • Beverley Johnson
  • Institute for Family- Centered Care
  • (301) 652-0186
  • bhjmom_at_earthlink.net

54
RAM Coalition Subcommittee
  • Jennifer Sweeney
  • National Partnership for Women Families
  • (202) 238-4837
  • jsweeney_at_nationalpartnership.org
  •  
  • Kafi Grigsby
  • National Business Coalition on Health
  • (202) 775-9300, ext. 14
  • kgrigsby_at_nbch.org
  •  
  •  
  • Teresa Titus-Howard
  • Mid-America Coalition on Health
  • (816) 753-0654
  • ttitus-howard_at_machc.org
  • Patricia Beatty-Gonzalez
  • American Heart Association
  • (214) 706-1285
  • patricia.gonzalez_at_heart.org

55
RAM Coalition Subcommittee
  • Dr. William Rollow
  • Centers for Medicare
  • Medicaid Services
  • (410) 786-0773
  • william.rollow_at_cms.hhs.gov
  •  
  • Rosemary Gibson
  • The Robert Wood Johnson Foundation
  • (609) 627-5970
  • rgibson_at_rwjf.org
  •  
  • Christine Williams
  • Agency for Healthcare Research and Quality (AHRQ)
  • (301) 427-1850
  • cwilliams_at_ahrq.gov
  • Jack Ebeler
  • Alliance of Community Health Plans
  • (202) 785-2247
  • jebeler_at_achp.org

56
RAM Coalition Subcommittee
  • Dr. Paul M. Schyve
  • Joint Commission on Accreditation of Healthcare
    Organizations
  • (630) 792-5000
  • pschyve_at_jcaho.org
  • Helen Darling
  • National Business Group on Health
  • (202) 585-1805
  • darling_at_businessgrouphealth.org

57
DCI Contacts
  • Barbara Lohman, Sr.Vice President (951) 340-0010,
    blohman1_at_aol.com
  • Lee Allen, Project Director
  • (202) 833-8121, lallen_at_devillier.com
  • Laura Warkentin, Project Manager (202) 833-8121,
    lwarkentin_at_devillier.com
  • Allan Childers, Webmaster, (202) 833-8121,
    achilders_at_devillier.com

58
  • Thank you
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