How To Manage Email List Hygiene and Cleaning

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How To Manage Email List Hygiene and Cleaning
By Alphasandesh.com
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Inception

• Email marketing is continuously growing as the
  best online marketing tool. In fact, customers
  are being smarter day by day, and thus, we have
  to be more targeted in our marketing approach.
• If you are not creating and maintaining your own
  email lists, you are not only missing the
  identification data that is exact to your
  company, but you are running the risk of being
  marked as a spammer and decreasing your return on
  investment.

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Tips for email list hygiene

• Here are a few tips on how to maintain your email
  list hygiene
• Clean your mailing lists frequently
• Determine inactive subscribers
• Provide non-responders with a chance
• Check feedback ambiguity
• Eliminate inactive email ids

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Clean your email list frequently

• Cleaning your email list is just ensuring that
  you are keeping it as hygienic as possible by
  running your list contrary to a list of
  recognized bad domains and role accounts. Whereas
  you should eliminate opted-out email ids and
  pertinent bounced email addresses instantly.

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Determine inactive subscribers

• Finding an inactive email subscriber depends on
  the frequency of sent emails. Somebody who does
  not go through a regular email for three days
  might be busy. Somebody who does not go through a
  monthly email three times repeatedly may be
  telling you something.

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Provide non responders with a chance

• Do not presume that non-responders are dead
  weight. Deliver a number of emails intended to
  re-engage them. If they do not reply or unfold
  the email, send a final customized email
  supporting them to take action if they want to
  unsubscribe.

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Check feedback ambiguity

• Another thing internet service providers use to
  find out your sender score is the number of
  complaints your email produce. With email users
  today, it is generally easier for people to
  report your unsolicited messages as spam than it
  is for them to opt-out from your list.

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Eliminate inactive email ids

• Analyze the email activity of your customers and
  evaluate email open rates with the frequency of
  the email delivered to them. One example may be,
  if you send an email newsletter every two weeks
  and a client has not opened one email in the last
  six months, you should eliminate the address from
  your master list.

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Conclusion

• By following the above practices, you can take
  further steps in enhancing your email
  deliverability rates and protecting your
  reputation. Remember, list hygiene is not a
  one-time solution you continuously need to clean
  your lists.

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Thank You
Alphasandesh
Email Marketing Beyond
alphasandesh.com