Magazines

1
Magazines

• Chapter 3

2
Earliest Period

• Colonial Period 1741 Andrew Bradford printed
  The American Magazine.
• Benjamin Franklin printed the General Magazines.

3
Nationalism 1820s

• Along with Books, Magazines were the first
  National mass medium.
• But they were less expensive than books.
• 1821 The Saturday Evening Post
• 1828 Ladies Magazine Sara Josepha Hale

4
Saturday Evening Postcontributors

• Edgar Allen Poe
• Nathaniel Hawthorne
• Harriet Beecher Stowe

5
Nationalism Period

• National advertisers
• Helped transform America to an industrial /
  retail economy
• Even today, magazines are very popular
• Almost 90 of us read 10 issues per month. This
  is pervasive.

6
What has changed?

• Demassification story of Bob Peterson Motor
  Trend.

7
The Seven Sisters

• Better Homes Gardens
• Family Circle
• Good Housekeeping
• Ladies Home Journal
• McCalls
• Redbook
• Womans Day
• Eighth Sister Cosmopolitan

8
Magazines Innovations

• Investigative reporting
• In-depth personality profiles
• photojournalism

9
Terms people to remember

• muckraking
• Harold Ross of The New Yorker
• Harpers Weekly
• Margaret Bourke-White
• Dewitt and Lila Wallace
• Henry Luce