Regal Marine

1
Regal Marine Introducing the Design Process

• Regal facts
• Exports to 30 different countries.
• Has a wide product line of 22 boats.
• Partnering and participation in the ABA (American
  Boat Association)
• The worlds third largest boat manufacturer.

Mission To satisfy their customers immediate
needs, providing them with a wide variety of
goods and services at multiple locations.
By Tannhäuser 2009
2
Regal Marine The Design Process

• Regal constantly seeks input from customers,
  dealers, and consultants to get ideas of how to
  improve a design or making a completely new one.
• People from different sectors of the company
  engineering, manufacturing, marketing, sales, etc
  meet to discuss the paper models and
  specifications.
• The design group comes up with ideas for new
  boats that will fit in with the image of Regal
  Marine and then the design is analyzed by
  engineers to see if it is viable.

By Tannhäuser 2009
3
Regal Marine The Design Process

• When they are satisied with the design aesthetics
  and design innovation they use CAD to model the
  boats and components necessary to manufacture.
• They make prototypes that are tested and
  re-tested to ensure that the design is sound and
  that it fits the image of Regal Marine.
• Then the manufacture is begun, with the hull and
  bow being created with a mold. The decks and
  other important components are then inserted into
  place and finally the finishing touches (paint,
  interior decorating, etc.)
• The finished boat is then sent to testing to make
  sure that it is in perfect condition.

By Tannhäuser 2009