Blekko : Designed To Give You A Remarkable Search Experience - PowerPoint PPT Presentation

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Blekko : Designed To Give You A Remarkable Search Experience

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The search engine Blekko is one of the newest search engines and is being developed and designed after research of many years. – PowerPoint PPT presentation

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Title: Blekko : Designed To Give You A Remarkable Search Experience


1
Blekko Designed To Give You A Remarkable
Search Experience
  • Blekko

2
  • The information seekers in present time spend a
    considerable time on the Web searching for the
    information from the relevant sources they are
    seeking. In doing so they are often presented
    with the information that contains irrelevant and
    unimportant links and this may lead to accessing
    of low-quality information. For a solution to
    this problem, blekko, one of the newest search
    engines helps in filtering of unhelpful sites and
    spam so that search results come from trusted
    sources.
  • The new search engine employs slash tags or
    specialized search terms that allow users to
    search for content within a given subject or
    website. When you type in your search phrase, you
    are then able to type in a slash tag containing
    the exact type of search phrases you want. The
    search engine also strips out results from
    content farms, which research trendy topics and
    then pay writers to pen short posts about them.

3
The search engine cuts the spam out of the
search results
  • The new search engine is designed in such a way
    that it is helpful in weeding out the
    spam-oriented links from the search results. The
    search engine works on a human edited index that
    has been created using slashes. These are lists
    of trusted websites in particular categories all
    searches are limited to results served in these
    categories.
  • The search engine also has a go at Google
    regarding their lack of transparency about their
    results algorithm .By contrast, the search engine
    shows extra data such as the number of inbound
    links, to a site, where they come from and how
    long they have been there.

4
Interface and user profiles offered by the search
engine
  • When you arrive at the search engine blekko
    homepage, you will notice a small blekko man
    mascot a search superhero in the lower right
    portion of the screen and a row of spotlighted
    search engine users just south of the main search
    box.
  • When you click on the user profiles located in
    the search engine, it will take you to social
    networking-like pages where you will find profile
    pictures, bios, activity pages (similar to
    Facebook news feed), created slash tags and the
    number of slash tags they are following.

5
The search engine and the toolbar
  • In addition to its social networking abilities,
    the search engine displays suggested slash tags
    and uses the bar situated on the right for a
    combination of associated ads, news and images.
  • To the right of the search results produced by
    the search engine, there is an option of slash
    tag these results link by using which you can go
    through the series of steps for creating a slash
    tag for the search result.

6
The search engine offers more transparency in
its search results
  • The call for openness and transparency is
    reflected in the search engines result pages.
    You can not only like a page or mark it as spam
    and remove it from your search results forever,
    but you can also view the inbound and outbound
    links, a cached version, the IP address and SEO
    data.
  • The search engine user community functions on a
    basic set of rules named the web search bill of
    rights following which the users can make their
    search for the information effective and relevant.

7
Privacy policy implemented by the search engine
  • The privacy settings of the new search engine are
    more transparent than Google or other search
    engines like Yahoo, Bing etc. Your personal
    information like IP address is retained for a
    maximum of 48 hours according to the search
    engine policy.
  • The privacy policy being implemented by the new
    search engine is much more convenient and
    effective for the users as compared to the
    18-month policy employed by Google and Yahoo and
    the 6-month policy employed by Bing.

8
The search engine offers an advantage of
nominating the spam
  • The feature of filtering the spam from the search
    results is one of the great features being
    offered by the search engine and comes in the
    form of a button titled spam.
  • The feature of filtering the spam lets the user
    to click the button and never see the results
    from the website that contain irrelevant or
    unimportant links and lowers the chance of
    spam-oriented links that often get returned
    during a search.

9
Conclusion
  • The main motto of the search engine is to slash
    the web and the centerpiece of this slogan and
    its chief innovation is the concept of slash
    tags. The feature of slash tags offered by the
    search engine allows search personalization and
    filtering through the creation of mini-indexes of
    authoritative or favorite sites.
  • The new search engine blekko breaks down the
    search results into categories that offer links
    to the results from verified content sources
    around the web. In addition to this, the new
    categories offer users more results on a single
    page than what it used to display previously.
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