Email Phishing And Its Effect On Your Marketing Campaign

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Email Phishing And Its Effect On Your Marketing
Campaign

• By Alphasandesh.com

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Initiation

• Did you get an email message that seems to be
  from your bank or your internet service provider
  that looked suspicious? 
• Nearly all marketers assume that only big brands
  or companies are targets for phishing attacks and
  email spoofing. But did you know that consumers
  influenced by these attacks are 42 less probable
  to do transactions with you, no issue how big
  company you are?

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What is email phishing

• Phishing is a type of an online identity
  theft. Attackers use forged websites that copy a
  legitimate company and send out messages to the
  intended recipients. What they are attempting to
  do is, deceive you by obtaining your private
  information such as passwords or account details
  illicitly. Phishing attackers generally use false
  From name or copy your email titles to seize
  the innocent users personal details.

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Tips to avoid phishing emails

• Do not allow your email marketing campaign appear
  like phishing emails to the major internet
  service providers and your customers. To make
  sure that your messages by no means look like
  phishing emails, just go through the suggestions
  below
• Customize your message
• Ensure your grammar and vocabulary are correct
• Make use of email authentication methods

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Customize your message

• Interact with your customers and strive to get
  their first and last name. When you interact with
  them through email, you are required to customize
  your conversation with your customers because
  phishing attackers usually do not use receivers
  name whilst trying to gather information by
  sending fake emails.

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Ensure grammar and vocabulary are correct

• Phishing emails usually have weak grammar or
  spelling errors. Prior sending your messages to
  recipients you should check out the content of
  your messages.

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Make use of email authentication methods

• If you want to improve your email deliverability
  rate, you are required to use email
  authentication methods. It is a method that
  proves you easily send the email to your
  receivers.

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Conclusion

• Surely, these suggestions will help you in
  rearranging the email campaigns, so that your
  email campaigns and business will be free from
  phishing attacks.

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Interested in learning more

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