Promotion Mix and Promotion Type

1
PROMOTION MIX PROMOTION TYPE

• APDPROMOTIONS.COM.AU

2
Promotion Definition

• Promotion include distribution of information
  about the brand ,company or its products and
  services. Among the four key aspect of
  advertising mix, this is one of them. The other
  remaining aspects are distribution,cost and
  product marketing.
• To improve sale and profits of the products, its
  benefits have to informed to customers. In
  marketing, this methodology is known as
  promotions.

3
Different Techniques of Promotions

• Business promotions can take various forms.
  Businessmen can promote their business through
  online as well as through offline. Promotion is a
  very integral part for business growth and
  identification. If businessmen, do not promote it
  how demographics supposed to know about it? Below
  some effective and beneficial ways are described
  to promote business and its services widely.
• These are as follows
• -Websites
• -News letters
• -Press Release
• -Organizations
• -Business cards
• -Free stuff

4
Promotion Mix Definition

• Innovative combination of promotional ideas like
  print or broadcast, person-to-person selling,
  direct marketing, etc., used for particular
  product or for multiple products.

5
Six Key Promotion Strategy

• Publicity of product and brand
• Improving public relation
• Publicity, especially in the key areas
• Advertising
• Sale promotion
• Direct marketing

6
The factors that assist in making decision to the
marketers in choosing a promotion mix are as
follows-

• - Life cycle stage of the product.
• - Global marketing tactic.
• - Customer readiness stage.
• - Nature of the product market.

7
Advertising

• The means of rendering most motivational selling
  massages accordance with future requirements at
  the cheapest possible prices.
• Definition
• Advertising is a non personal form of
  presentation and promotion ideas, goods are
  services through mass medias like television,
  newspaper, magazine and newspaper.

8
Sale Promotion

• It is an activity used to enhance the sales of
  product and services. It include many strategies
  like an advertising campaign, improved PR
  activities, distributing a free gift, organizing
  exhibition, arranging competition with attractive
  prices, telemarketing and many more.
• More than this, sale promotion is all about
  action. Actually it is all about attracting
  people to buy a commodity. It is not organized to
  be informative but a role which advertising
  better suited to.

9
Public Relations

• The planned and prolong effort to organize and
  improve goodwill and relationship between its the
  company and its customers. Public relation
  activities encompasses websites, press release ,
  videos and yearly report.

10
Personal Selling

• Personal selling is a verbal conversation with
  potential purchaser of a product with the purpose
  of selling a product. Initially, personal selling
  aims as a creating a friendly relationship with
  potential buyer,but always end with a successful
  attempt to close the sale.
• It is one of the oldest method of promotion. It
  include the usage of sale force to assist a push
  methodology or a pull methodology where the
  intervention of sale force may be fixed and
  render after sale services.

11
Publicity

• The world Publicity is used to described the
  concept of non-personal conversation regarding
  company, its product and service or tactics not
  straightforwardly paid for sponsorship. It
  normally available in the form of news and stores
  about company its brands and services.
• Methodologies used to avail publicity encompasses
  press conference, photograph, articles, news and
  videotapes.

12
Direct Marketing

• Direct marketing is a concept of establishing a
  human relationship between the organization
  rendering a brand, company's services and the
  customers.
• The tactics of direct marketing include array of
  promotional activities. These include
• - Telemarketing
• - Direct sale
• - E-commerce
• - Mail order catalogs

13
Main Purpose of Promotion

• - Spread awareness
• - Develop Interest
• - Stimulate demand
• - Reinforce the demand

14
APD Promotions

• Contact Us
• APD Promotions Pty Ltd.
• Level 26, 44 Market Street, Sydney 2000
  Australia
• Email address- info_at_apdpromotions.com.au
• phone no.612 8011 3333 61 2 9540 4554
• Website http//www.apdpromotions.com.au
• Thank you