2013-2014 Global and China Micro Electronic-Acoustics Component Industry Report

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Global and China Micro Electronic-Acoustics
Component Industry Report, 2013-2014byResearch
in China
Published Oct 2014 No of Pages 95 Single User
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Global and China Micro Electronic-Acoustics
Component Industry Report, 2013-2014
The micro electronic-acoustics industry began to
deteriorate in the second half of 2013,
reflecting a broad decline in gross margin and
average selling price of products except earphone
and headphone. The industry leaderAAC has
accidentally suffered downdrafts entering 2014
for several reasons it is impossible for the
mobile phone market including the smartphone
market to reproduce high growth, and Chinas
smartphone market shows signs of decline.
According to data released by China Academy of
Telecommunication Research of MIIT, the domestic
mobile phone market accumulated shipments of 293
million units in January-August 2014, down 24 as
opposed to 396 million units a year earlier,
including 254 million smartphones (down 11.3
yr-on-yr). Besides, the tablet PC market
apparently stopped growing e.g. a slowdown in
iPad shipments, in contrast to the slightly
improved laptop computer market.
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Global and China Micro Electronic-Acoustics
Component Industry Report, 2013-2014
On the other hand, the micro electronics-acoustics
industry amid intensified competition has
created space for generous profits in the
transfer process from manual to automatic, and
players have now completed the layout of
automatic production lines, leading to
non-existence of potential for cost reduction.
Nowadays, mobile phone competition focuses on
thickness, CPU, screen and camera, less concerned
about sound performance, whose improvements
depend on earphone rather than the phone itself,
thus vendors prefer to adopt cheap
electro-acoustic components. In the field of
micro electromechanical system (MEMS) microphone,
large MEMS foundries or IDMs provide cheap MEMS
dies which causes a drastic drop in MEMS
microphone prices. The fierce price war has
brought a rare loss for Knowles, not to mention
other companies.
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Global and China Micro Electronic-Acoustics
Component Industry Report, 2013-2014
Mobile phone audio frequency is developing
towards integration, speaker/receiver is firstly
integrated into speaker modules, then box, and
now equipped with function of LDS antenna. Then
there is microphone mounted on FPC which enables
flexibility for addition of multiple FPCs to
mobile phones, simplifies circuit board design,
improves stability and reduces thickness. All
audio frequency components in a mobile phone may
be integrated into a module in the future to
bring the price down. Micro electro-acoustic
vendors have intensified efforts to develop
non-electro-acoustic products to compensate for
the decline in performance, but the huge initial
investment is a burden to the overall gross
margin. As the only highlight in
electro-acoustic, headphones even those priced
above USD100 won the broad market following the
popularity of expensive phones such as iPhone, so
did China's bluetooth headphone in the wake of
booming auto sales. Merry, Cresyn and GoerTek
best represent companies prosperous in the
headphone business.
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Global and China Micro Electronic-Acoustics
Component Industry Report, 2013-2014
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