Companies Vacuum Cleaners India |Competitive landscape Vacuum Cleaner India

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Table content

• SWOT Analysis of India Vacuum Cleaner Market
• 10.1. Strengths
• 10.2. Weaknesses
• 10.3. Opportunities
• 10.4. Threats
• 11. Government Regulations in India Vacuum
  Cleaner Market
• Customs Duty on Vacuum Cleaners
• RoHS Compliance Certification
• CE Certification
• Indian Electrical Standards
• 12. Prerequisites to Enter in India Vacuum
  Cleaner Market
• Consumer Preferences
• Procurement of Vacuum Cleaner Parts and
  Accessories
• Competition
• Government Regulations
• Marketing Platforms
• 13. Competitive Landscape for India Vacuum
  Cleaner Market
• 13.1. Market Share of Major Players in India
  Residential Vacuum Cleaner Market, FY2010 and
  FY2015
• 13.2. Market Share of Major Players in India Non-
  Residential Vacuum Cleaner Market, FY2010 and
  FY2015

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India Vacuum Cleaner Market Size
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Table content

• 1. India Vacuum Cleaner Market Introduction
• 1.1. Comparative Analysis of India and the US
  Vacuum Cleaner Market
• 2. India Vacuum Cleaner Market Supply Chain
  Analysis
• 3. India Vacuum Cleaner Market Size, FY2010-
  FY2015
• 3.1. By Sales Revenues, FY2010- FY2015
• 3.2. India Vacuum Cleaner Market Size by Sales
  Volume, FY2010- FY2015
• 4. India Vacuum Cleaner Market Segmentation
• 4.1. By Residential and Non Residential Demand,
  FY2010-FY2015
• 4.2. By Type (Handheld, Canister, High Pressure
  Cleaners, Robotic and Others) of Residential
  Vacuum Cleaners, FY2010 and FY2015
• 4.3. By Purpose of Residential Vacuum Cleaners
  (Dry, Wet and Dry, Car Vacuum Cleaners, Steam
  Cleaners, Window Cleaners and Others), FY2010
  and FY2015
• 4.4. By Distribution Channels for residential
  Sector (Door to Door, Retail stores, Online
  Portals, Telemarketing), FY2010 and FY2015
• 4.5. By Regional Demand (Tier I, Tier 2 and Tier
  3 Cities), FY2010 and FY2015
• 5. India Vacuum Cleaner Market External Trade
  Scenario
• 5.1. Exports by Value and Volume,
  FY2010-FY2015
• 5.2. Imports Demand and Value, FY2010-FY2015
• 6. Brand Analysis of Indian Vacuum Cleaner
  Market
• 7. Growth Drivers for Indian Vacuum Cleaner
  Market
• 8. Issues and Challenges in India Vacuum Cleaner
  Market
• 9. Trends and Development in India Vacuum Cleaner
  Market

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HOW HAS INDIA VACUUM CLEANER MARKET GROWN IN LAST
5 YEARS

• The India Vacuum Cleaner Market has evolved from
  being an elite-centric market into a market which
  caters to the demand for all income groups.
  Around 5 years back, the penetration of vacuum
  cleaners in rural areas was miniscule. However,
  due to surge in awareness among the semi-urban
  and rural areas, the demand for vacuum cleaners
  has been rising. The growth in demand for vacuum
  cleaner in India has primarily been driven by
  rapid urbanization, increase in the number of
  working women and rising purchasing power of the
  people. Increase in tourism has boosted the
  hospitality industry which has further acted as a
  growth driver for this industry. Emergence of
  online shopping portals, proliferation in
  outsourcing of cleaning services and growth in
  the organized retail has augmented the demand in
  the vacuum cleaner industry during the span of
  last five years from FY2010 to FY2015.

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Figure India Vacuum Cleaner Market Size by
Volume in Thousand units, FY2010-FY2015
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Vacuum cleaners in India are sourced to the
distributors

• The poor government spending on infrastructure in
  India coupled with low advertising efforts by the
  companies has further restrained the growth of
  vacuum cleaner market. Cheap and poor-quality
  imports from China have further acted as a
  deterrent in the growth of budding players in
  this market.
• Germany has consistently been the major export
  destination for vacuum cleaners in India. . Since
  there is availability of cheap labor and raw
  materials in India, it can fulfill the excessive
  demand of other countries at a low cost. Hence,
  Germany has served as the major export
  destination for Indian vacuum cleaners and
  accounted for of the total vacuum cleaner
  exports during FY2015. In terms of imports,
  China has contributed to the highest proportion
  of imports of vacuum cleaners to India.
• Vacuum cleaners in India are sourced to the
  distributors from the manufacturing plants, who
  charge a sales margin of about on the overall
  sales. These distributors are directly associated
  with the companies, whether they are global or
  domestic companies. The middlemen are also
  responsible for the promotion and advertisement
  of vacuum cleaners, whose expenses altogether are
  borne by the manufacturers. The distributors
  supply the cleaners to exclusive dealers, company
  showrooms and retailers which are located at both
  the regional and local level. The retailers
  charge a margin of around before selling the
  vacuum cleaners to the final customers. Most of
  the hospitals, educational institutes and
  corporate houses purchase vacuum cleaners in bulk
  quantities. Large bulk sales as well as access to
  the overseas markets have led the companies to
  procure substantial profit.

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HOW THE PLAYERS ARE POSITIONED IN INDIA
RESIDENTIAL VACUUM CLEANER MARKET?

• The demand from residential sector has dominated
  the overall market, which has accounted for a
  promising share of during FY2015. With the
  reduction in size of households, it has become
  cost effective to use vacuum cleaners for
  cleaning purposes instead of manual cleaning with
  the help of housemaids. This segment has marked
  revenues worth INR million in FY 2010 to this
  industry which appreciated to INR million
  during FY 2015 at a CAGR of . However, the
  percentage contribution of this segment dipped
  owing to the surge in non residential services
  such as hospitality services, malls, industrial
  activities and airports.
• The India Residential vacuum cleaner market is
  dominated by Eureka Forbes Ltd. which contributed
  to INR million revenues from the sale of its
  vacuum cleaners in FY 2015, and thus have
  accounted for of the revenue contribution in
  the overall vacuum cleaner market in India.
  Eureka Forbes has been the pioneer in vacuum
  cleaners market of India. It introduced this
  product at a time when manual cleaning was the
  norm and mechanized cleaning was a far-fetched
  concept.

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Figure India Residential Vacuum Cleaner Market
Size by Revenue in INR Million, FY2010-FY2015
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HOW COMPETITION IS EVOLVING IN INDIA
NON-RESIDENTIAL VACUUM CLEANER MARKET?

• A significant proportion of demand for vacuum
  cleaners in India is originated through non
  residential sector such as corporate houses,
  malls, hotels, airports and hospitals. These
  services have witnessed huge growth in the past
  few years. Increase in tourism has boosted the
  hospitality industry with several budget hotels
  being setup by as many as 40 hotel chains in the
  past 5 years. Furthermore, government has
  approved 300 hotel projects out of which 150 are
  in the luxury range. Since the hotels and malls
  prefer mechanized cleaning over manual cleaning
  to maintain their status-quo, their proliferation
  has boosted the demand for vacuum cleaners in
  India. In order to fulfill their corporate social
  responsibility towards environmental
  sustainability, emerging business houses in India
  have also started opting for eco-friendly vacuum
  cleaners, thereby driving up the growth in the
  Indian Vacuum Cleaner Market

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WHAT IS THE POTENTIAL OF VACUUM CLEANER MARKET IN
FUTURE?

• The future of vacuum cleaner industry in India
  looks bright on account of rising GDP per capita,
  growth in non residential services and change in
  lifestyles. In FY 2015, this industry recorded
  revenues worth INR million, growing at a CAGR
  of over the span of six years from FY 2010 to
  FY 2015. The growth of the Vacuum Cleaner
  Industry is expected to accelerate over the
  forecasted period FY 2016- FY 2020 due to rapid
  urbanization and smaller households in India. The
  surge in online shopping portals has made it
  easier for the consumers to access the
  diversified product portfolio of the vacuum
  cleaners, thereby bolstering the E-commerce sales
  in this industry. This will augment the revenues
  in the Indian Vacuum Cleaner Market at a CAGR of
  from FY 2016 to FY 2020.
•  
• However, the tremendous growth opportunities
  present in this market are urging new players to
  enter into this industry.
•  
•  

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