Marketing Strategies to Sell Your Home Fast

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Marketing Strategies to Sell Your Home Fast
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• No matter how fabulous your home is, you have to
  let buyers know it exists to get an offer.
  Marketing is the key to selling your home fast
  and for the most money. Not all marketing efforts
  and methods are the same or will work for all
  types of buyers. You have to know who is most
  likely to buy your home and how to reach them.
  Here are some marketing strategies to draw
  attention to your property

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Standard Marketing Methods

• When you work with a real estate agent, your home
  is listed on the Multiple Listing Service and
  given an MLS number where it is seen by all of
  the agents in the area and elsewhere. Those
  listings are found on sites such as realtor.com,
  where buyers can look at properties that fit
  their perimeters. The property is also usually
  listed on the website of the agent youre working
  with and the website of the company they are
  licensed under. Most real estate agents use
  certain standard methods of advertising your
  home. They include the following
• For Sale sign in the front yard of your property
• Brochure or flyer on your home, which is often
  left at the property in a tube or box for buyers
  to take
• Newspaper listings within the local area

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• In addition, they often host one or more open
  houses for your property to generate interest and
  garner offers. According to statistics from the
  National Association of Realtors, 48 of buyers
  attend an open house. While this is the standard
  marketing package many sellers can expect, there
  are many other ways to draw attention to your
  property.

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Unconventional Marketing Methods

• Sellers who want to stand out from the other
  homes for sale will take further action. In some
  cases, the sellers agent may promote the
  property in other ways. However, the seller must
  be proactive about selling their own property to
  get the results they want.
• Host Your Own Open House
• While your agent will seek to draw in buyers with
  an open house, you can host your own where you
  invite friends, family, and neighbors to see your
  home. They can invite people they know who are
  looking for a home and expand your reach. Your
  neighbors will be invested in the project because
  they want some idea of who their new neighbors
  will be.

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• Create a YouTube Video
• A video tour is often helpful to introduce a home
  to buyers, but you can take the idea a step
  further and create your own presentation. It
  doesnt have to be fancy, but you can show
  potential buyers why you loved your home when you
  bought it. Make it unique from the photos and
  tours that your agent posts, and let buyers
  really get to know the home and neighborhood.
  Include stories about your time in your home to
  create an emotional response from buyers.
• Create a Facebook Page
• While your agent may include a mention of your
  home on their page, you can devote an entire page
  just to the one property. Keep it updated by
  adding new photos or mentioning something
  different about the area or the house every day
  or two. Ask your friends to like your page so
  their friends can see it. You never know when a
  buyer will see it by accident and schedule a
  tour. For a few dollars, you can even use paid
  advertising on Facebook to put your home in front
  of a targeted audience. It only costs 7.00 for a
  simple ad, which can reap big results.

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• Dont Forget Pinterest
• Pinterest is the perfect place to show off your
  home because its a visual social network. Pin
  photos of your home and select unique images
  rather than the standard pictures you expect
  perhaps the reading nook you created out of a
  corner in the attic or the built-in cupboard you
  added to the dining room for additional storage.
• If you live in a small home, show buyers how you
  made good use of the limited storage by creating
  your own. By addressing these issues in a
  positive way, you can help buyers see past the
  limitations of the property and inspire them on
  how to make the space work for them.

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• One thing to remember when doing your own
  marketing is to keep in touch with your agent.
  They can link to your pages and increase the
  number of views your home gets. Your agent will
  be glad to see you get involved because it means
  your home is likely to sell faster.
• Your real estate agent is working to sell
  multiple homes while you only have to focus on
  your own. Dont leave all of the marketing work
  up to them when you can find new and creative
  ways to draw attention to your property. With a
  little effort, youll see the Sold sign on your
  property and youll be ready to move on.

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Questions?

• We are happy to help you!

• Website http//www.amysims.com
• Amy Sims
• info_at_amysims.com
• 949.559.5959
• Sources
• http//www.rd.com/home/improvement/13-tips-for-sel
  ling-your-home/
• http//homebuying.about.com/od/sellingahouse/tp/m
  arkethome.htm
• https//www.biggerpockets.com/renewsblog/2012/11/
  11/creative-marketing-tips-for-selling-a-home/
• http//www.amysims.com/blog/marketing-strategies-t
  o-sell-your-home-fast