Starbucks

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Starbucks

• By Amanda Johnson
• Section023
• 2/14/05

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Mission Statement

• Embrace diversity as an essential component in
  the way we do business.
• Contribute positively to our communities and our
  environment.
• Apply the highest standards of excellence to
  purchasing, roasting, and fresh delivery of our
  coffee.

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History of Good Coffee

• 1971 - Starbucks opens its first location in
  Seattle.
• 1992 - Starbucks begins trading on the Nasdaq
  SBUX.
• 2004 - Starbucks Coffee International opens in
  Paris.

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Starbucks Products

• Mild Brands- 13 total brands, which include such
  as Bella Vista F.W. Tres Rios, Brazil Ipanema
  Bourbon, Colombia Narino Supremeo, Starbucks
  Breakfast Blend.
• Smooth Brands- 10 total brands such as Caffe
  Verona, Espresso Roast, Decaf Moca Java
• Bold Brands-14 brands in total. Most Intriguing
  and exotic coffees.

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Top Three Competitors

• Dunkin Donuts- 2,700 (200 serving espresso)
• Second Cup- 237 Outlets
• Coffee People/ Gloria Jeans/ Coffee Plantation-
  315 outlets

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Interesting Facts

• There are 7,225 locations worldwide
• 11,000 full time and 60,000 part time workers in
  North America. 7,400 Globally.
• Fortune 100 recognized Starbucks as one of the
  best places to work in 2004.

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Stock Trend Chart
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Organizational Chart
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Summary

• Starbucks has become a worldwide icon.
• Starbucks out-performs all of its competition.
• Starbucks is well on its way toward achieving
  the goals of its mission statement.