Which Location Based Technology Should You Choose For Your Next App Development

1
Which Location Based Technology Should You Choose
For Your Next App Development
2

• While mobile technology has allowed us to break
  the geography and stay connected anywhere,
  location is proving to be more important than
  ever.
• For many categories of mobile apps, context,
  personalization, and location are the trifectas
  of exceptional user experiences. A contextually
  and personalized relevant user experience and
  location is increasingly becoming a factor that
  enhances personalization and makes user
  experiences more relevant.
• Companies are realizing the value of having
  mobile applications with location based features,
  and there are a number of options to accomplish
  this.

3

• Lets discuss the biggest three and in what
  scenarios do they work best in
• 1. GPS (Geo-fencing)
• Geo-fencing makes use of the GPS technology to
  determine a users location in propinquity to a
  given location. Using the coordinates from a
  users device, messages and actions can be pushed
  to users devices when they enter a preset area.
• Advantages of GPS
• Limited range
• Widespread technology, which means its highly
  accessible
• Requires user consent

4

• Disadvantages of GPS
• Lacks accuracy indoors as it is vulnerable to
  obstruction
• Less accurate for micro-location proximity
  based activities
• Requires a lot of power and thus drains mobile
  device batteries quickly
• Use Cases for GPS
• Macro-location activities
• Outdoor environments
• Messaging to drive foot traffic to location

5

• 2. Bluetooth Low Energy (BLE) Beacons
• Bluetooth Low Energy (BLE) is the application
  friendly version of Bluetooth that allows device
  connectivity. BLE is at present being used
  widely, and is the heart for applications like
  iBeacon, SetBeacon and Eddystone. Beacons work
  collectively with mobile apps to trigger specific
  actions or messages based on some rules, such as
  triggering a push notification when a user is
  within a certain periphery of a beacon device.

6

• Advantages of Bluetooth Low Energy
• Well documented and standardized app development
  architecture
• Standard protocol and ability to work across
  platforms and devices
• Best option for context-aware messaging
• Disadvantages of Bluetooth Low Energy
• Requires a mobile app
• Not ideal for outdoor environments
• Lower range than GPS
• Use Cases for Bluetooth Low Energy Beacons
• Micro-location activities
• Tracks specific customer data
• Indoor environments

7

• 3. WiFi
• WiFi works by using the existing WiFi
  infrastructure to discover devices that have
  their WiFi turned on to determine a location.
  This method is used for sending push
  notifications and other significant information
  to consumers based on their location.
• Advantages of WiFi
• Extensively accessible as all mobile devices are
  able to connect to the networks
• Can be used without an app
• Companies and stores with WiFi networks in place
  have the technology to engage customers

8

• Disadvantages of WiFi
• Not a good option for context-aware messaging on
  a granular level
• It has concerns with both relevancy and privacy
  as consumers are not asked for their permission
  openly
• Use Cases for WiFi
• Deliver general mobile content
• Indoor environments

9

• Are BLE and Beacons the Future of Location-Based
  Tech for Mobile Apps?

10

• The assessment between BLE, GPS and WiFi is not
  new. However, looking at the location based
  mobile technologies in the context of IOT and the
  ever increasing importance of personalization is
  a task that Mobile Application Development
  Companies in India are still stressed with.

11

• At Seasia Infotech we believe that with IOT,
  communication between devices and things is a
  major necessity. A device needs to know what it
  is communicating with, that means that there
  needs to be a way to differentiate between things
  within the network. By far, beacons are the most
  effective means to accomplish this in comparison
  to GPS and WiFi.
• This said, deciding on the perfect location-based
  mobile technology for your company really depends
  on what you are planning to accomplish. In many
  cases, it is ideal to have an arrangement of
  these technologies.

12
Mobile App Development Companies
13
Contact Us

• Seasia InfotechAddress C 136, Industrial Area,
  Phase8,Mohali -160062,Punjab, India
• Phone [phone]
• Email sales_at_seasiainfotech.com
• Website http//www.seasiainfotech.com/

14
Social Contacts

• https//www.facebook.com/SeasiaInfotechIndia
• https//twitter.com/Seasiainfotech
• https//plus.google.com/SeasiaInfotechMohali
• https//www.linkedin.com/company/seasia-infotech/
• https//in.pinterest.com/seasiainfotech/

15

• Thanks
• For
• Watching!!