Analyze the entry and expansion strategies of Tesco in Japan.

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• International Business
•  
• CASE STUDY (20Marks)
• The case focuses on the UK-based retailer
  Tesco's entry and expansion strategies in the
  Japanese market. Tesco's succeeded in
  international ventures that began in the 1990s
  and adopted some of the strategies that it
  followed in the non-UK markets. Tesco entered
  Japan in 2003, after more than two years of
  research into the retail markets and consumer
  purchasing patterns in the country.

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• It acquired a local convenience store
  operator C Two Network that operated 78 discount
  supermarkets under the brand 'T surukame.' It
  then expanded through a few more acquisitions.
  UK-based retailer Tesco subsequently launched
  Tesco Express stores in 2007. Tesco adopted the
  different localization strategies and succeeded
  by identifying and solving the challenges faced
  by them in Japan.

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• Answer the following question.
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• Q1. Analyze the entry and expansion strategies of
  Tesco in Japan.
• Q2. Discuss the likely challenges faced by Tesco
  in Japan.

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