Color: Specialty malts are carefully roasted to give Budweiser Select its rich, golden, inviting col

1
Product Profile
Color Specialty malts are carefully roasted
to give Budweiser Select its rich, golden,
inviting color. Aroma A blend of
imported and domestic hops from Bavaria,
Washington State and Idaho produce
Budweiser Selects inviting aroma.
Hand-selected, the hops make Budweiser
Select a beer full of flavor for all the
senses. Taste Incredibly crisp, Selects
taste is at its pinnacle when poured down the
middle of a glass to release the natural
carbonation. Finish Immaculately clean, the
finish is fast and complete leaving you
thirsting for another. Aftertaste is not
even an afterthought.
2
Product Profile

• Budweiser Select offers all the full flavor and
  taste of regular beer, delivers a distinctive
  clean finish while possessing the stats of
  todays light and lower carb beers.
• 99 Calories
• 3.1g Carbs
• 4.3 ABV
• Budweiser Select, though premium priced, scores
  very high with consumer groups on sophistication
  cues, the applied plastic label (APL) and package
  graphics are perceived as a step above.

3
In todays competitive environment, innovative
packaging is a key to reaching new consumers for
trial and sampling.
Aluminum bottles make a big impact on your
customers. The package is perceived as
sophisticated while having a cold taste.
Maximize your sales with the hottest trend in the
beer industryand the coldest taste.
4
12-Pack Bottle Displays
Budweiser Select 12-Pack Bottle Medium Display
Budweiser Select 12-Pack Bottle Small Display
5
12-Pack 12-oz. Can Displays
Budweiser Select 12-Pack Can Medium Display
Budweiser Select 12-Pack Can Small Display
6
18-Pack 12-oz. Can Displays
Budweiser Select 18-Pack Can Small Display
Budweiser Select 18-Pack Can Single Stack
7
Signmaking
Mirror
X.xx
3x2 Signmaking
2x3 Signmaking
8
Off-Premise Retail P.O.S.
Shelf Wobbler
CAPS Insert
Display Wrap
Case Card
9
Off-Premise Retail P.O.S.
Metal Sign
Shelf Strip
Cooler Sticker
Neck Rider
10
(No Transcript)
11
Case Code
Carrier Code
12
(No Transcript)
13
(No Transcript)
14
Case Code
Carrier Code
15

• Budweiser Select is a top selling brand
  off-premise!
• Nearly 2 MILLION barrels of Budweiser Select were
  sold in 2006 and support for the brand continues
  in 2007!
• Solid investment in brands marketing efforts
• Strong media plan including national TV, print
  and internet
• JayZ partnership
• New packaging
• High end merchandising items
• Increased sampling efforts
• Corporate focus Budweiser Select is a priority
  across all levels of A-B marketing and sales!

16
Bud Select brand only 2 years old and selling
more than 7 MILLION cases per year!
Source IRI Total FDMx Outlets Quad Weeks Ending
December 31, 2006
17
Budweiser Select Channel Mix
More than 70 of beer industry volume is sold in
the C-Store, Supermarket and Package Liquor
channels where Bud Select out-sells 98 of beer
brands!
2006 Beer Industry Channel Mix (based on volume)
Source Sales Market Analysis
18
Bud Family delivers more Incremental Dollars
while on Display than the other four competitors
combined!
Incremental Dollars, Any Display (Millions)
Source IRI Infoscan, Total US Grocery 52 Weeks
Ending July 15, 2007
19
Bud Select Repeat Buyers are up 25 over Last
Year!
Buyers Repeating Point Change Over Last Year
Buyers Repeating Point Change Over Last Year
Buyers Repeating Bud This
Year Last Year
Select 37.2 29.6
Bud Select
Coors Light
Miller Lite
Imports
Source IRI Household Panel, Total US Grocery 52
Weeks Ending July 29, 2007
20
Bud Select ranks 6outselling 81 of Premium
Beers!
Case Share of Premium Segment
Source IRI Infoscan, Total US Grocery YTD
Ending August 05, 2007