IDEAZICON – Best Digital marketing Agency in India for Reliable Growth

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DIGITAL MARKETING PROPOSAL
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Facebook
Twitter
YouTube
Google Plus
Other Social Networking, Social Bookmarking sites
and more
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SOCIAL MEDIA MARKETING GOALS
Objective
Brand Building
User Interaction
Building of Fan Club
Valid Lead Capturing
Answering Fans queries.
Proposed Activities
Creating Fans and Communities.
Information on new offers and discounts.
Replying to queries and comments.
Formulating Festive and other offers
Educating users about our services and offers
Promotion of Brand name.
Educating users about your Brand.
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Before we start Organic Paid Brand
Its important to understand the online
scalability for any business. Every business gets
success from 3 mediums
Paid Mediums (Pay
X and Get Y Sales)
Where we spend money, get visitors and
convert them to sales. It helps in introducing
the business to consumers which helps in organic
and brand growth.
Quick to start Cost per lead is expensive Must
for initial months, later paid medium is to grow
organic and brand channels.
Mediums
Description
Note
Organic Mediums
Where the business grows the base and it leads
to people knowing the business organically like
Search Engine ranking, Social Media, Email list
etc.
Takes time to grow. In long run cost per lead is
very low. Initial months are investment.
Brand Mediums
People search the brand or visit the website
directly, they share the business name with their
friends. Business is considered among top 5 top
service providers.
Very difficult to reach top 5 spot, multi
dimension act is needed, from product quality to
service rating. Once reached, the business can
charge premium.
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how we segment people channels?
I Need But I Am Not Searching For It
I dont need It In Next 6 to 12 months but
I am looking for a solution NOW
Its about keeping them with the brand for
referrals and later sales.
For Group1 We need to be present where people
search, then they will reach out to us
For Group 2 We need to reach out to them.

• Social Media Marketing
• Linked in
• Face book
• Twitter
• You Tube etc

Social Media Marketing Engagements

• Searching in Search engines other market places
• Organically Ranking (SEO)
• Putting ads (PPC)
• Directory Listing (Yelp etc)
• App Stores (ASO)
• Blogs comments Others

Affiliate marketing They sell to others on our
Behalf.
Email Marketing

• Ads on Websites
• Social Media Ads
• Contextual Ads (Google Net words )
• Affiliates etc

Community etc.
Brand Recall Because of previous encounters,
they remember some names and recall it.
Ask their Friends
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What is found after Audience Segmentation?
Target Audience can fall under two groups namely,
Group 1 Group 2
Our Recommended Channels for Increase in
Visibility are
Paid Medium PPC Advertising
To reach people on Group 1 2
Owned Medium Search Engine
Optimization To reach people 1
Owned Medium Integrated Social
Media To reach people on Group 1
Earned Medium Frequent Press
Releases and Innovative Ad Campaigns can leverage
this medium, which
pays high dividend but needs huge time and
investment
Social Media plays important role in terms of
visibility. Since everyone loves to share and
comment on good images, this behavior can be
leveraged to align with our business goals.
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WE ADD VALUE TO YOUR BUSINESS
Within first 21 days, IDEAZICON Strategy HUB will
come up with some amazing Final Viral Campaigns.
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How Audience can be
targeted?
How finely we target audiences for Margdarsi !
Men/Women above 30 years of age for Patient
admission. Speaks Odia, Hindi, English and who
needs Treatment information for various
disorders, Margdarsi dealing with and interested
in Treatment and cure. Who are also reading
Holistic treatment of Mental Disorders related
content and resides in any part of India and US.
Boys/Girls above 18 years of age for College
admission. Speaks Odia, Hindi, English and who
seeks Admission in Physiotherapy, Audiology And
other Mental Disorders and interested in making
career in those courses. Who are also reading
career related content and resides in India and
US.
Men/Women (HNI/NRI) above 25 years of age, for
Investment approach. Speaks Odia, Hindi, English
, English and who likes Startup funding and
interested in Investing. Who are also reading
Real Estate investment related content and
resides in India and US.
And people who liked your Competitors Facebook
Page ?
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How We Are Planning Success For You?
Targeting HNIs possible ways
Targeting NRI Associations and Clubs all the
world around to create awareness about the
business
Specifically, focusing Odia Associations
world-wide can be the key to success (We can see
around 25 organizations world-wide)
Targeting through Interest and Behavior
People who likes Startup funding and interested
in Investing in Real Estate ventures and speaks
Odia can be targeted easily and can be
interrupted with our companys USP
Targeting people who reads top notch business
related websites like businessinsider.com and
lives in Bhubaneswar.
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SUMMARY
After analysis of your business, we suggest
Few changes needed on the websites to make it
search engine friendly
Integration of Social Media Channels seamlessly
like adding sharing buttons on mouse-hovering
with images itself.
Website
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QUICK ACTIONS
Some quick aspects needs attention
Website homepage needs to be with Clear Messaging
about what are the services Margdarsi offering.
(We like the way it is, but adding this can
enhance it too)
Since website is relied on Images, adding proper
alt tag can make huge difference
Authorship Implementation can increase your
personal visibility. more.
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Quick Actions On Social Media
Videos can perform better on Social Media.
Story Telling can help better in Social Media as
well as Brand Building through PR
Engaging Social Apps can increase the virality by
over 400 easily rather than posting Pictures
only.
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Our Purpose For Your Business
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BUSINESS GOALS
(According to us)
(TOP GOALS)
We understand the business first, analyze it and
then we suggest the Right Digital Mix as it is
the key to Success.
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Our Goals
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Our Steps To Reach SUCCESS
Phase by Phase plan
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What We will Do ?
Increase Engagement
Create Excitement
Increase Visibility Exponentially
Draw more traffic to the website
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Strategy
Our activities to reach "SUCCESS"
Success
Make Actions
Users engagement
Building trust
Getting GT
Right Digital Mix is the key to Success
TG Target Audience
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The real value is when visitors
convert to sales.
CHALLENGE
Site visitors
There are 4 steps to it
Bounces
30-70
Traffic quality / Site Relevance
Make RIGHT people (TG) aware of your offerings
Browsers
30-60
Motivation (site content quality
Help them consider you. (Usability)
Early wavers
10-20
Offer quality , Persuasion
Help them make a decision in favor of you. (CRO,
Conversion rate optimization)
Late wavers
5-10
Conversion hurdles
Engage for loyalty, referrals and organic growth.

0.01-1
Conversion
Re-marketing / Branding (Creating Engagement for
loyalty)
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Web Market
Paid Owned Media Usage
There are 2 types of markets available
Market
Organic Vs Paid Traffic
Search Market
Paid _3.36
Organic _96.64
Potential Buyers Browsing Different Website.
For this project, both markets are high, search
market is always more expensive compare to TG on
web. This products can be pushed for impulse
buying, so we will target both to reduce cost.
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Key Findings in Competitor Analysis
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Recommended Channels How will it help to build
trust within your targeted consumers
STRATEGIES APPROACH
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Approach for channel selection
People who are Not Searching but They Might have
a Requirement in future
Reaching to them Through display Network Ads
Using other social Media network like Facebook,
LinkedIn for Profile targeting
Using other ad Network like Ad roll Etc.
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RECOMMENDED MARKETING CHANNELS

• We will optimize your website to make it more
  marketing ready which will result in more
  visitors and sales as of now.
• 72 parameter Check-list implementation
• Improving keywords to better position

SEO

• We do all 3 levels of ads, search, display
  (contextual) and profile targeting.
• Advertising in Google.com, Advertising in other
  websites Interest Based Targeting can help reach
  maximum service awareness
• (Remarketing will be added to all campaigns)

AGGRESSIVE PPC

• Facebook plays important role in targeting our
  Audience. For Viral reach and repetitive
  interactions. We will run ad campaign here
• We will work on your FB page to share
  information and interact with Target Audience. We
  will also work on your Twitter page and LinkedIn
  page for Engagement.

INTEGRATED SMO
EMAIL MARKETING

• With list of existing customers and new
  customers email address, we can target them
  easily
• Making them to know, we are the thought leaders
  in our sector

RE-MARKETING

• Targeting visitors who visited our website
  before
• Must to create Brand Recall Can be achieved
  through Google Facebook Advertising Platform

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Progressive Approach for SEO
WHAT WE DO
Step 5
Step 4
On-Page Activities, website content.
OFF - Page Recommendation.
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Progressive Approach for SEO
Deliverables
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Progressive Approach for SEO
Major activities under SEO, we do very structured
work
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Aggressive PPC (Google Ads)
ACTIVITIES
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Aggressive Approach for PPC (Google ads)
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Integrated Approach for Social Media
Major activities under SMO
Social Media
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EMAIL MARKETING
Activities

• Getting people to sign up for email newsletter
  and reaching out with guides and offers.
• Promoting guides for downloads and capturing
  emails.
• Partnering with related communities for email
  introductions. (This can be key to App marketing)
• Emails are still powerful way to reach the target
• audience quickly. We also get to know how many
• people are browsing from mobile and introduce
• app related emails more.

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Targeting with Emails in FACEBOOK
Reach those with highly personalized ads within
Facebook which makes Brand Recall stronger
List of emails / mobile Numbers / people who
used Mobile Application, Facebook Login and
much more.
Create Segmented Audience through Facebook
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REMARKETING
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NEXT STEP
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REMARKETING
Remarketing is a way to stay engaged with your
target audience who visited the website, by
presenting relevant Ads and offers across the
web, making sure the brand remains to the top of
their mind when they are ready to buy any product
or services. For IDEAZICON if we have a broad
remarketing strategy, like the following it will
enhance the brand awareness as well as lead
conversions.
RISK RETURN EQUATION
Digital Marketing is one of the BEST investments
with very high returns but it comes with a risk.
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Value
CHANNEL SELECTION

• As a company we focus on adding real value. A
  company
• gets 3 returns from our work
• Immediate sales ( Paid ads, Email, SMO, cashing
  on existing strength, market place listing etc. )
• Long lasting sales at lower cost ( Organic growth
  with SEO, Social Media, Community etc. )
• Branding ( Direct visitors, natural referrals,
  premium worthy perception etc. )

Short term
Long Term
Paid Ads
Others Emails, SMO etc.
Branding
Organic Growth
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BREAK - EVEN ASAP
We add value in terms of

• Making website SEO friendly (Search Engine
  ranking friendly)
• Get different paid sales channels started like
  PPC on search, display, FB, Bing etc.
• Integrating all channels together market place
  listing, social media, email marketing,
  affiliates etc.
• Creating value add which will bring back the
  visitor like creating informative guides,
  communities for discussions, mobile apps etc.

In short a complete digital marketing mix To
help you getting your target audience.
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Principles of marketing never change, we focus
on Principles of digital marketing.
About our marketing style
We get the messaging right (why people should
consider you), we make the actions easy
(usability), we use the right channels (to reach
to the right Target Group) and come up with the
right mix to reduce the cost per action.
We integrate web, social and mobile.
WEB
Mobile
Social
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IDEAZICON YOUR RIGHT DIGITAL MARKETING PARTNER
Right marketing partner is a solution in itself
About us
Pioneers in Right Digital Marketing Mix and one
of the most knowledgeable digital marketing
companies in the world. We believe if you are not
doing a 360 degree digital marketing analysis and
choosing the right mix, you are not utilizing the
best of digital marketing.
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How we create digital success

1. We understand your business goals current
   challenges.
2. We analyse the markets (search TG on web),
   competitors.

We support you in your business goals, the real
business goals using right digital mix!
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THANK YOU!
An Agency can guide you to digital success with
right mix, lets discuss more.
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CONTACT US
www.ideazicon.com
Register Office391/2172, Patia, Near Sai
Temple, BBSR -751024
91-7504057639
contact_at_ideazicon.com
Head OfficeA/18 Chandaka Industrial
EstateBhubaneswar - 751024