India OTT Video Services Market Size, Share, Growth & Forecast 2026

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FY2016-FY2026
INDIA OTT VIDEO SERVICES MARKET
FORECAST OPPORTUNITIES
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
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• Scope of Report
• Product of Interest (POI) OTT Video Services

India OTT video services market is projected to
grow at an aggressive CAGR of more than 30
during FY2021 - FY2026 due to the growing number
of smartphones users, higher proliferation of
smart devices, cheaper internet plans, consumer
preference for good quality content, increasing
urban population and rising innovation in OTT
platforms in the countrys OTT video services
market.
Market Segmentation
REGION
STREAMING TYPE

• Video On Demand
• Live

• South
• North
• West
• East

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Table of Contents
S. No. Contents Contents Contents Contents
1. OTT An Introduction OTT An Introduction OTT An Introduction OTT An Introduction
2. Research Methodology Research Methodology Research Methodology Research Methodology
3. Impact of COVID-19 on India OTT Video Services Market Impact of COVID-19 on India OTT Video Services Market Impact of COVID-19 on India OTT Video Services Market Impact of COVID-19 on India OTT Video Services Market
4. India Media Entertainment Market Outlook India Media Entertainment Market Outlook India Media Entertainment Market Outlook India Media Entertainment Market Outlook
4.1. Market Size Forecast Market Size Forecast Market Size Forecast
4.1.1. 4.1.1. By Value
4.2. Market Share Forecast Market Share Forecast Market Share Forecast
4.2.1. 4.2.1. By Segment
5. India OTT Video Services Market Outlook India OTT Video Services Market Outlook India OTT Video Services Market Outlook India OTT Video Services Market Outlook
5.1. Market Size Forecast Market Size Forecast Market Size Forecast
5.1.1. 5.1.1. By Value
5.2. Market Share Forecast Market Share Forecast Market Share Forecast
5.2.1. 5.2.1. By Streaming Type
5.2.2. 5.2.2. By Region
5.2.3. 5.2.3. By Company
5.3. India OTT Video Services Market Attractiveness Index India OTT Video Services Market Attractiveness Index India OTT Video Services Market Attractiveness Index
5.3.1. 5.3.1. By Streaming Type
5.3.2. 5.3.2. By Region
6. Voice of Customer Voice of Customer Voice of Customer Voice of Customer
6.1. 6.1. Top of Mind Brand Recall Top of Mind Brand Recall
6.2. 6.2. Spontaneous Brand Recall Spontaneous Brand Recall
6.3. 6.3. OTT Brand Usage Pattern OTT Brand Usage Pattern
6.3.1. By Number of Application Downloads
6.3.2. By Number of Currently Used Applications
6.3.3. By Select OTT Brand (used individually or in pair)
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Table of Contents
S. No. Contents Contents Contents
6.3.4. By Select Brand Combinations
6.4. Most Preferred Genre on OTT Platform Most Preferred Genre on OTT Platform
6.5. Average Time Consumed Per Day Average Time Consumed Per Day
6.5.1. By Most Preferred Genre
6.5.2. By Select OTT Brand
6.6. Brand Positioning, By Preferred Genres and Content
6.7. Content Positioning, By Select Company
7. Market Dynamics Market Dynamics Market Dynamics Market Dynamics
7.1. 7.1. Drivers Drivers
7.2. 7.2. Challenges Challenges
8. Market Trends Developments Market Trends Developments Market Trends Developments Market Trends Developments
9. India OTT Video Services Business Model Analysis India OTT Video Services Business Model Analysis India OTT Video Services Business Model Analysis India OTT Video Services Business Model Analysis
10. India OTT Video Services Value Chain Analysis India OTT Video Services Value Chain Analysis India OTT Video Services Value Chain Analysis India OTT Video Services Value Chain Analysis
11. India Economic Profile India Economic Profile India Economic Profile India Economic Profile
12. Competitive Landscape Competitive Landscape Competitive Landscape Competitive Landscape
12.1. Company Profiles Company Profiles Company Profiles
12.1.1. 12.1.1. Zee Entertainment Enterprises (Zee5)
12.1.2. 12.1.2. Amazon Development Center India Pvt Ltd
12.1.3. 12.1.3. Netflix Entertainment Services India LLP
12.1.4. 12.1.4. Novi Digital Entertainment Pvt Ltd (Disney Hotstar)
12.1.5. 12.1.5. Reliance Jio Infocomm Limited (JioCinema JioTV)
12.1.6. 12.1.6. Times Group (MX Player)
12.1.7. 12.1.7. Sony Pictures Networks India Pvt. Ltd (Sony Liv)
12.1.8. 12.1.8. Eros International plc (Eros Now)
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Table of Contents
Table of Contents
S. No. Contents Contents Contents
12.1.9 ALT Digital Media Entertainment Limited (ALT Balaji)
12.1.10. Viacom18 (Voot)
13. Strategic Recommendations Strategic Recommendations
14. About Us Disclaimer About Us Disclaimer
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RESEARCH METHODOLOGY
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• Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in the India OTT video
services market, overall market size and
segmental market size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about the India OTT video services
market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analyzed various aspects of India
  OTT video services market. The team has analyzed
  the outlook of various segments of this market,
  while considering the major influencing factors
  such as growing number of smartphones users,
  higher proliferation of smart devices. The study
  includes market forecasting, which would enable
  our clients to take better decisions while
  planning their strategy to achieve sustainability
  in India OTT video services market.
• Methodology Followed for Calculation of Market
  Size
• Market Size By Value Market size, in terms of
  value, for the year FY2020 was calculated based
  on information collected through exhaustive
  secondary research and primary surveys, with
  various key opinion leaders/stakeholders, such as
  in OTT video services companies, channel
  partners, market influencers end users,
  industry experts, and other industry
  participants.
• The team interviewed more than 15 20 OTT video
  services companies, 45 50 channel partners, 80
  100 end users, and 15 20 industry experts and
  other value chain stakeholders in India OTT Video
  Services market to obtain the overall market size
  for FY2016-FY2020, which was validated by using
  Delphi technique. Taking standard deviation into
  consideration, the market size was averaged out,
  to arrive at the market size data during
  FY2016-FY2020.

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• Research Methodology

• Respondents were asked about the current and
  future market growth rates, market shares by
  segment, by region and by company. Removing the
  outlier responses, the geometric mean of growth
  estimates and supplier wise revenue shares
  generated across various segments were
  considered, to arrive at the final revenue
  shares. Revenue shares generated across various
  segments were further triangulated from other
  stakeholders.
• Methodology Followed for Calculation of Market
  Shares
• Market shares by segment, by region and by
  company were calculated based on the responses
  received through primary surveys with industry
  experts, in which the respondents were asked
  about the market shares or revenue generated from
  various segments of India OTT video services
  market. The final shares were calculated by
  taking the geometric mean of the responses
  gathered from key opinion leaders after
  eliminating the outliers.
• Methodology Followed for Forecasting
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast India OTT
  Video Services market, TechSci Research used
  various forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis

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Research Methodology
TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long term period to estimate
the demand and to reach accurate market numbers.
It should be noted that the figures compiled are
only for the organized market including market
share data.
Partial List of Companies Interviewed Key Secondary Types
Zee Entertainment Enterprises (Zee5) Amazon Development Center India Pvt Ltd Netflix Entertainment Services India LLP Novi Digital Entertainment Pvt Ltd (Disney Hotstar) Reliance Jio Infocomm Limited (JioCinema JioTV) Times Group (MX Player) Sony Pictures Networks India Pvt. Ltd (Sony Liv) Eros International plc (Eros Now) ALT Digital Media Entertainment Limited (ALT Balaji) Viacom18 (Voot) World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports News Dailies Credible Paid Databases
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Industry Brief
According to a recently released TechSci Research
report, India OTT Video Services Market By
Streaming Type, By Region, By Company, Competition
, Forecast Opportunities, 2025, OTT video
services market in India is projected to grow at
a CAGR of more than 30 during FY2021 - FY2026.
Major factors driving the market
include increasing smartphone users, rising
internet penetration, cheaper internet plans,
increasing income levels, among others.
Additionally, increasing urban population, which
rose to 35 in 2020 from 32.7 in 2015, coupled
with a rising number of market players focusing
on price innovation, content creation and
acquisitions partnerships have been positively
influencing the countrys OTT video services
market. Another factor that has augmented market
growth over the last few months is the outbreak
of coronavirus (COVID-19). With the impact of
COVID-19 restrictions keeping most people at
home, Indians are now spending more time on
over-the-top (OTT) video services than ever,
which in turn, is fueling the market. India OTT
video services market is categorized in terms of
Streaming Type into Video-on-Demand and Live.
Video-on-Demand segment has been accounting for
the majority share in India OTT video services
market and will continue to dominate the
countrys OTT video services market until FY
2026. This is due to significant consumer shift
from traditional media to digital online
streaming services and convenience of accessing
video anywhere at any time. In terms of region,
India OTT video services market is categorized
into North, South, East West. North region
dominated the market for OTT video services in FY
2020, followed by West, South and East regions.
This regional trend is expected to continue in
the coming years.  North and West regions are
expected to continue their dominance on account
of a higher number of customers preferring to
watch movies, series, etc., on OTT video services
platform. Major players operating in India OTT
Video Services Market include Zee Entertainment
Enterprises (Zee5), Novi Digital Entertainment
Pvt Ltd (Disney Hotstar), Amazon Development
Center India Pvt Ltd, Netflix Entertainment
Services India LLP(Netflix), ALT Digital Media
Entertainment Limited and others. Leading players
are increasing their focus on content creation
and price innovation, alongside looking into
strategic acquisitions partnerships to maintain
sustainable growth in the market. India OTT
video services market is expected to grow at a
steady pace due to the increasing demand for OTT
video services among consumers, predominantly on
account of rising penetration of internet and a
rapidly growing young population using 4G
portable devices coupled with rising income
levels across the country. Adults and young
adults are the primary users of OTT video
services, and they are also the target consumer
segments for the major OTT players operating in
India., said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global
management consulting firm.
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Sample Data - Snapshot
India OTT Video Services Market Size, By Value
(USD Million), FY2016FY2026F
CAGR By Value
CAGR By Value
YY
XX
India OTT Video Services Market Share, By
Company, By Value, FY2020
India OTT Video Services Market Share, By
Streaming Type, By Value, FY2016FY2026F
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REPORT NAME INDIA OTT VIDEO SERVICES
MARKET FORECAST OPPORTUNITIES FY2016-FY2026
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Custom Research License 7500
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About Us Disclaimer
TechSci Research is a global market research and
consulting company with offices in the US, UK and
India. TechSci Research provides market research
reports in number of areas to organizations. The
company uses innovative business models that
focus on improving productivity, while ensuring
creation of high-quality reports. The proprietary
forecasting models use various analyses of both
industry-specific and macroeconomic variables on
a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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information generally available to the public
from sources believed to be reliable. No
representation is made that it is timely,
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