ASEAN Water Purifier Market Size, Share, Growth, Trend & Forecast 2026

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Published November 2020
2015 2026
ASEAN WATER PURIFIER MARKET  FORECAST AND
OPPORTUNITIES
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
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• Table of Contents

S. No. Contents Contents Contents
1. Product Overview Product Overview Product Overview
2. Research Methodology  Research Methodology  Research Methodology 
3. Executive Summary Executive Summary Executive Summary
4. Voice of Customer Voice of Customer Voice of Customer
4.1. Product Pricing Satisfaction Level Product Pricing Satisfaction Level
4.2. Factors Influencing Purchase Decision Factors Influencing Purchase Decision
4.3. Brand Awareness (Unaided / Aided) Brand Awareness (Unaided / Aided)
4.4. Unmet Needs Unmet Needs
5. Impact of COVID-19 on ASEAN Water Purifier Market Impact of COVID-19 on ASEAN Water Purifier Market Impact of COVID-19 on ASEAN Water Purifier Market
6. ASEAN Water Purifier Market Outlook ASEAN Water Purifier Market Outlook ASEAN Water Purifier Market Outlook
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value By Volume
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Product Type (Under Sink, Counter Top, Faucet Mount Others Tankless, Smart Purifiers etc.)
6.2.3. By Sales Channel (Retail, Distributor and Others)
6.2.4. By Country
6.2.5. By Company (2019)
6.3. Product Map (By Product Type, By Sales Channel, By Country) Product Map (By Product Type, By Sales Channel, By Country)
7. Vietnam Water Purifier Market Outlook Vietnam Water Purifier Market Outlook Vietnam Water Purifier Market Outlook
7.1. Market Size Forecast Market Size Forecast
7.1.1. By Value By Volume
7.2. Market Share Forecast Market Share Forecast
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• Table of Contents

S. No. Contents Contents Contents
7.2.1. By Product Type
7.2.2. By Sales Channel
8. Indonesia Water Purifier Market Outlook Indonesia Water Purifier Market Outlook Indonesia Water Purifier Market Outlook
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value By Volume
8.2. Market Share Forecast Market Share Forecast
8.2.1. By Product Type
8.2.2. By Sales Channel
9. Philippines Water Purifier Market Outlook Philippines Water Purifier Market Outlook Philippines Water Purifier Market Outlook
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value By Volume
9.2. Market Share Forecast Market Share Forecast
9.2.1. By Product Type
9.2.2. By Sales Channel
10. Singapore Water Purifier Market Outlook Singapore Water Purifier Market Outlook Singapore Water Purifier Market Outlook
10.1. Market Size Forecast Market Size Forecast
10.1.1. By Value By Volume
10.2. Market Share Forecast Market Share Forecast
10.2.1. By Product Type
10.2.2. By Sales Channel
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• Table of Contents

S. No. Contents Contents Contents
12. Myanmar Water Purifier Market Outlook Myanmar Water Purifier Market Outlook Myanmar Water Purifier Market Outlook
12.1. Market Size Forecast Market Size Forecast
12.1.1. By Value By Volume
12.2. Market Share Forecast Market Share Forecast
12.2.1. By Product Type
12.2.2. By Sales Channel
13. Cambodia Water Purifier Market Outlook Cambodia Water Purifier Market Outlook Cambodia Water Purifier Market Outlook
13.1. Market Size Forecast Market Size Forecast
13.1.1. By Value By Volume
13.2. Market Share Forecast Market Share Forecast
13.2.1. By Product Type
13.2.2. By Sales Channel
14. Market Dynamics Market Dynamics Market Dynamics
14.1. Drivers Drivers
14.2. Challenges
15. Market Trends and Developments Market Trends and Developments
16. Competitive Landscape Competitive Landscape
17. Strategic Recommendations Strategic Recommendations
18. About Us Disclaimer About Us Disclaimer
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PRODUCT OVERVIEW
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• Scope of Report
• Product of Interest (POI) Water Purifier

A water purifier is a device used for removing
unwanted chemicals and biological contaminants
from water obtained from water bodies such as
rivers, lakes etc to produce pure drinking water,
which is fit for human consumption or for
industrial use. Based on type, water purifier can
be classified into counter top, under sink,
faucet mount and Others.
Market Segmentation
PRODUCT TYPE

• Counter Top
• Under Sink
• Faucet Mount
• Others (Tankless, Smart Purifiers etc)

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• Scope of Report
• Product of Interest (POI) Water Purifiers

Water purifiers are segmented based on function
and technology used such as RO, UF, UV, media,
membrane etc. Water purifiers are categorized
into point of use and point of entry. Point
of use (POU) water purifiers are those which can
be directly installed at the tap water supply
point, whereas, point of entry (POE) water
purifiers are installed at main water supply.
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RESEARCH METHODOLOGY
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• Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing list of respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in the ASEAN Water Purifier
market, overall market size and segmental market
size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about the ASEAN Water Purifier market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Final Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analysed various aspects of ASEAN
  water purifier market. The team has analysed the
  outlook of various segments of this market, while
  considering the major influencing factors such as
  rising health awareness in the country and water
  pollution. The study includes market forecasting,
  which would enable our clients to take better
  decisions while planning their strategy to
  achieve sustainability in ASEAN water purifier
  market.
• Methodology Followed for Calculation of Market
  Size
• Market Size by Value Market size, in terms of
  value, for the year 2019 was calculated based on
  information collected through exhaustive
  secondary research and primary surveys, with
  various key opinion leaders/stakeholders, such as
  water purifier manufacturers and suppliers,
  channel partners, market influencers end users,
  industry experts, and other industry
  participants.
• The team interviewed 12 - 15 Water Purifier
  manufacturers, suppliers and distributor
  companies, 30 40 channel partners, 80 100 end
  users, and 10 15 industry experts and other
  value chain stakeholders in the ASEAN water
  purifier market to obtain insights and market
  size data, which was further validated by Delphi
  technique. Taking standard deviation into
  consideration, the market size was averaged out,
  to arrive at the market size data during
  2015-2026F.
• Respondents were asked about the current and
  future market growth rates, market shares by
  product type, by sales channel, by country and by
  company. Removing the outlier responses, the
  geometric mean of growth estimates and supplier
  wise revenue shares generated across various
  segments were considered, to arrive at the final
  revenue shares.

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• Research Methodology

• Revenue shares generated across various segments
  were further triangulated from other
  stakeholders.
• Methodology Followed for Calculation of Market
  Shares
• Market shares by product type, by sales channel,
  by country and by company were calculated based
  on the responses received through primary surveys
  with industry experts, in which the respondents
  were asked about the market shares or revenue
  generated from various segments of Water Purifier
  market. The final shares were calculated by
  taking the geometric mean of the responses
  gathered from key opinion leaders after
  eliminating the outliers.
• Methodology Followed for Forecasting
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast ASEAN Water
  Purifier market, TechSci Research used various
  forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis

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• Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective countries. TechSci
Research also used the impact analysis during
short, medium and long term period to estimate
the demand and to reach accurate market numbers.
It should be noted that the figures compiled are
only for the organized market including market
share data. The currency used in the report is
the United States Dollar (USD), with the market
size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
Karofi Group Joint Stock Company Koninklijke Philips N.V. The Kangaroo Group A.O. Smith Corporation Unilever PLC Coway Co. Ltd. World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports News Dailies Credible Paid Databases
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• Industry Brief

According to TechSci Research report, ASEAN
Water Purifier Market By Product Type (Under
Sink, Counter Top, Faucet Mount Others
Tankless, Smart Purifiers etc.), By Sales
Channel (Retail, Distributor and Others), By
Country (Indonesia, Vietnam, Philippines,
Singapore, Myanmar, Cambodia), Competition,
Forecast Opportunities, 2026, ASEAN water
purifier market was valued USD 2402.74 Million in
2019 and is expected to grow at CAGR of 7.22
during the forecast period. Anticipated growth in
the market can be attributed to deteriorating
ground and surface water quality, increasing
urbanization industrialization, coupled with
rising concern about increasing incidence of
water borne diseases across the country.
Furthermore, growing popularity of water
purifiers among the population coupled with
increasing consumer spending are positively
impacting the growth of market. Additionally,
increase in spending by the key players,
technological advancements and new product
launches are expected to further propel the
growth of market until 2025. However, stiff
competition from foreign players and surging
demand for packaged water bottle can hamper the
growth of the water purifier market through
2026. RO, UF and media are the key technologies
used for water purification in the ASEAN region.
In 2019, RO technology accounted for the largest
share in the regions market due to its property
of effectively removing impurities, germs and
dissolved salts from water. Additionally, the TDS
levels in the ASEAN region are high, which makes
end users procure RO water purifiers as they give
better results as compared to other available
technologies. ASEAN water purifier market is
segmented based on product type, sales channel
and country. Based on the product type, under
sink led the market in 2019 and the trend is
likely to continue until 2026 as these types of
water purifier are economic and require less
space when compared with other counterparts. In
terms of sales channel, retail acquired market
share of 65.95 in 2019 and the trend is likely
to continue through 2026. Retailers allows
customers to try product before purchasing and
high affinity towards physical store is another
reason for the dominant share of retail. Major
players operating in the ASEAN Water Purifier
market are Karofi Group Joint Stock Company, The
Kangaroo Group, Unilever PLC, A.O. Smith
Corporation, Coway Co. Ltd., Panasonic
Corporation, Koninklijke Philips N.V., Xiaomi
Corporation, Novita SG Pte Ltd., and Brita GmbH.
After-sales service and product portfolio are the
key factors for selecting brand for water
purifier. Improved after-sales service can help
company to gain trust and improve customer
relationship. Vietnam is the largest country in
the ASEAN water purifier market and is expected
to continue its dominance during the forecast
period. The dominance of the country is primarily
attributed to the growing industrialization along
with the rising concerns regarding ill-effects of
consuming poor-quality water. Imports play a
significant role in fulfilling the demand for
water purifiers in Vietnam. Majority of water
purifier companies operating in the country are
importing water purifier systems from Asian
markets, especially China., said Mr. Karan
Chechi, Research Director with TechSci Research,
a research-based ASEAN management consulting firm.
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• Sample Data - Snapshot

ASEAN Water Purifier Market Size, By Value (USD
Million), 2015-2026F
CAGR 2015-2019 By Value xx
CAGR 2020E-2026F By Value xx
Vietnam Water Purifier Market Share, By Product
Type, By Value, 2015-2026F
Vietnam Water Purifier Market Share, By Sales
Channel, By Value, 2015-2026F
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• Report Ordering

• Report Name ASEAN WATER PURIFIER MARKET 
• FORECAST AND OPPORTUNITIES,
• 2015 2026

Report Price
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Electronic Access - Single User License 3950
Electronic Access - Multi-User License 4950
Custom Research License 8950
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About Us Disclaimer
TechSci Research is a global market research and
consulting company with offices in the US, UK and
India. TechSci Research provides market research
reports in number of areas to organizations. The
company uses innovative business models that
focus on improving productivity, while ensuring
creation of high-quality reports. The proprietary
forecasting models use various analyses of both
industry-specific and macroeconomic variables on
a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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