How Android App Development is a Perfect Marketing Strategy for Business Enterprises?

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How Android App Development is a Perfect
Marketing Strategy for Business Enterprises?
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Introduction

• According to popular research, 65 of the world's
  population now owns a smartphone. This percentage
  rises to over 80 for people aged between 18 and
  49. Considering that most people use mobile
  devices, this poses a perfect opportunity for
  businesses to Android apps to engage their target
  audience.
• In this blog, well look at the benefits of
  Android apps for business and how they can be
  used to provide valuable customer satisfaction.

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Advantages of Android App Development for
Businesses
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Boost Sales

• More sales and increased brand awareness is the
  sole objective of all businesses. Whether you run
  a restaurant, fitness studio, or any IT service
  provider, increasing sales is the measuring
  factor of business success.
• Studies have found that time spent in-app results
  in sales. People use mobile apps to connect with
  a brand and to make purchases. The more time they
  spend exploring, the more they are likely to buy.
  Offering the best mobile app experience will
  ensure you have the opportunity to take advantage
  of changing consumer habits.

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2. Competitive Edge

• Running a small business is challenging, and you
  need every feature to compete with big brands,
  ensure customer satisfaction and enhance brand
  awareness. Having a mobile app helps you offer
  the same experiences as big brands which are
  already benefiting from such apps.
• Android apps ensure they are able to provide
  similar sort of service their customer base
  expects. You can hire android app developer to
  integrate in-app ordering to aid your fashion
  stores provide the same mobile shopping
  experience as big brands. In addition, in-app
  table booking and reservations offer same
  features as big restaurant chains.

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3. Push Notifications

• Push notifications are one of the most engaging
  app communication channels. If you own a mobile
  app, your business can share notifications to
  prospects when any update is available to share.
  This works as an alert to customers regarding
  latest offers, new products and services, or
  company updates.
• You dont have to send multiple push
  notifications as it can annoy your customers. But
  if your notifications offer relevant value, it
  can increase user experience and build brand
  awareness.

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4. Direct Messaging

• Direct messaging is another strategy that mobile
  app development company integrate in apps to
  support direct communication between potential
  customers and your business. Online shoppers
  often require support to buy a product. This is
  because they are unfamiliar with the technology,
  or because they require more information about a
  product before making a purchase.
• Either way, direct messaging makes it simple for
  customers to contact someone while buying. They
  get answers to queries they have regarding a
  product or service. You could integrate in-app
  messaging to offer personalized customer support,
  enable unique features.

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5. Build Customer Loyalty

• Having loyal customers can boost sales. Studies
  have revealed that members of loyalty schemes
  spend more. Other research revealed that it is
  much cheaper to sell to existing companies rather
  than new ones.
• Businesses can improve customer loyalty with a
  mobile app using a customer rewards program.
  These programs encourage customers to make repeat
  purchases by offering rewards and freebies to
  those who regularly buy from your business.
  Rewards schemes arent the only means to perform
  sales with a mobile app.
• You can segment users and later share those
  personalized offers and discounts meeting their
  needs.

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Wrapping Up

• There are several benefits of mobile apps for a
  business enterprise. They are a perfect way to
  provide value to your target audience, and in
  turn, they increase sales. People often consider
  that mobile apps are expensive and challenging to
  create.
• Mobibiz is a reputed android app development
  company in Gurgaon offering development,
  migration, and customization of mobile apps. They
  let business owners create mobile apps by opting
  ready-made features to offer to customers.

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Social Links
Website https//www.mobibiz.in/ Facebook
https//www.facebook.com/mobibiz Twitter
https//twitter.com/mobibizindia Linkedin
https//www.linkedin.com/company/mobi-biz