ADAPT THE ACTIVE POPULATION TO FAVORISE AND MAINTAIN THE LOCAL EMPLOYMENT SECTORS IN HANDCRAFTS, SMALL INDUSTRY, COMMERCE, TOURISM AND SERVICES, ACCORDING TO THE CHANGES DUE TO CURRENT MARKET REQUIREMENTS

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PROJECT SENDA

• ADAPT THE ACTIVE POPULATION TO FAVORISE AND
  MAINTAIN THE LOCAL EMPLOYMENT SECTORS IN
  HANDCRAFTS, SMALL INDUSTRY, COMMERCE, TOURISM AND
  SERVICES, ACCORDING TO THE CHANGES DUE TO CURRENT
  MARKET REQUIREMENTS
• (1995-1997).

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• GEOGRAPHICAL SITUATION
• GALICIA
• DEMOGRAPHIC PROFILE
• Rural population
• scattered
• ageing
• SOCIO-ECONOMIC FEATURES
• Dependence in primary sector
• High unemployment rate and precarious jobs

• INTERVENTION AREA
• RURAL MUNICIPALITIES CROSSED BY THE PILGRIMS
  WAY OF ST. JAMES AND THEIR SOURROUNDINGS

3
TERRITORIAL PROBLEMS

• Low cultural and educational level
• High dependence on primary sector and
  under-economy
• Lack of resources to face new changes in market
  trends
• Reduced capacity of economic or professional
  activity diversification
• Not considering local resources and
  potentialities
• Absence of a global and quality offer
• Not considering the potentialities of the
  Pilgrims Way of St. James as an engine which can
  activate economic promotion and job creation

4
TARGET GROUP

• Low professional skills
• Lack of technical or professional resources which
  dont allow mobility into other jobs
• Low quality standards in products
• Disadvantage of rural family SMEs to compete with
  other bigger businesses
• Bad business management
• Precarious employment situation or under economy
  in self employed people which could reach better
  job conditions and generate employment
• Failure in business creation experiences
• Increased difficulties for women to access into
  the labour market

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OBJECTIVES

• To favorise the adaptation of employed population
  to local needs in the field of job creation and
  promotion of new business activities
• To promote local economy with a strategy focus to
  a reorganisation of activities closer to local
  potentialities, through
• Promotion of existing activities and adaptation
  to the current economic and social situation
• Creation of new economic and professional
  activities considering local resources
• To promote the individual adaptation of workers
  and small businesses, supporting their
  integration into existing economic and
  professional initiatives or expected to be created

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INNOVATIONIN 1996, THE PROJECT WAS A CLEAR STEP
FORWARDS IN COMPARAISON WITH THE TRADITIONAL
POLICIES FOR SOCIO-ECONOMIC DEVELOPMENT WHICH
WERE IMPLEMENTED

• Training is designed taking into consideration
  the socio-economic reality in the implementation
  area
• Favorises the use of SMES facilities as
  privileged classrooms
• Promotes SMEs interconnection, with telematic
  tools (to break the individualism)
• Use of new technologies and experiences new
  training programmes
• Valorises natural local products considering them
  relevant elements in socio-economic development
• Preserves and promotes local handcraft as an
  important sector to maintain socio-economic
  growing
• Supports the creation of new professional skills

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RATE OF REACHING OBJECTIVES
Regarding the number of involved beneficiaries in
training programmes TYPE OF TRAINING EXPECTED
OBTAIN Vocational 200
531 265,5 Continuous 280
1.200 428,6 Trainers 18
19 106 TOTAL 498 1.731  
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RATE OF REACHING OBJECTIVES

• Regarding the proposed evaluation indicators
• Nº of training programmes delivered
  .37
• Nº of persons involved in training programmes
  ...1.731
• Nº of jobs created or induced
  134
• Nº of SMEs involved .
  ...110
• Nº of SMEs groups created
  .. 8
• Nº of participating SMEs groups
  ..5
• Nº of SMEs created .
  19
• Nº of SMEs that integrate computerised business
  management ..44

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SUCCES TO BE POINTED OUT

• Introduction into legalised economy of handcraft
  workers and under economy businesses
• Networking in handcraft sector and SMES in
  rural territories
• Introduction of new technologies in rural
  businesses and setting up e-commerce
• Co-operation among economic agents in rural
  territories and public administrations (centres
  where local products are shown and on sale)

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SENDA CONTRIBUTION TO HANDCRAFTS PROMOTION.
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  SENDA CONTRIBUTION TO NEW TECHNOLOGIES
APPLIED IN RURAL TOURISM.
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  SENDA CONTRIBUTION TO IMPROVE QUALITY
STANDARDS IN AGRIFOOD INITIATIVES