Virtual Fitting Room Market Size, Status, Top Players, Trends in Upcoming Years

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2022
Virtual Fitting Room Market Opportunities,
Growth, Challenges, Business Trends and Forecast
2030
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The virtual fitting room market will advance at a
rate of 18.5 from 2020 to 2030 and reach a
19,250.4 million value by the year 2030,
attributed to rising online shopping activities,
smart phone-led internet penetration and rise in
adoption of advanced technologies to cater the
large customer base. A virtual fitting room
allows shoppers to try items virtually and gives
a perspective of how they will appear while
trying them in reality. Under the component
segment, the software category holds a
significant virtual fitting room market revenue
share. It is expected to follow the same trend in
the near future, ascribed to the rise in the
number of retailers adopting software platforms
to cater to the large customer base and increased
investments in the virtual fitting rooms to
reduce the incidences of product returns caused
due to size issues resulting in wastage of time
to manage the returned products and inventory
cost. Under the end user segment, physical
stores contribute more significantly in the
virtual fitting room market, resulting in
increased deployment of technology in the
physical stores proliferating the market. The
evolving technologies comprised of augmented
reality (AR) and virtual reality (VR) results in
the rising demand of customers to witness the
virtual surroundings in various product
applications. Numerous retail stores are
utilizing integrated 3D image mirrors that enable
customers to view themselves virtually wearing
the products.
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North America is a significant contributor to the
virtual fitting room market, ascribed to the
massive usage of the virtually fitting room
solutions. The major factors that proliferate the
market are extensive adoption of advanced
technologies, including usage of internet
services, AR and VR. In addition, the surge in
online shopping is resulting in the expansion of
the e-commerce sector as customers do not want to
visit physical stores since they have also
started deploying these solutions to attract
customers and increase their sales. APAC is
expected to witness the fastest growth in the
virtual fitting room market, attributed to the
rapid digitization in the region's retail
industry, resulting in customers willing to use
digital retailing options. Moreover, Japan and
China have a large online shopping community,
resulting in expanding the virtual fitting room
industry. However, China holds the largest APAC
market share, attributed to the early adoption of
the technology and the presence of a massive
population using smartphones resulting in
internet penetration. The players are focusing
on launching new solutions to reach a larger
audience. For instance, L'Oréal S.A partnered
with ModiFace Inc. and launched the virtual
makeup fitting application on Amazon for the
first time in June 2019 the application users
can test the beauty products on themselves
virtually by uploading their picture or video.
The rise in solution offerings has resulted in
the increased adoption of the virtual fitting
room technology as it facilitates the retailers
to offer personalized shopping experiences.
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  irtual-fitting-room-market/report-sample
• Therefore, the demand for the virtual fitting
  room is rising due to the rise in online shopping
  activities facilitated by increased internet
  penetration with the rising number of smartphone
  users.
• Market Segmentation by Component
• Software
• Hardware
• Pre-fabricated
• Customized
• Service
• Consulting
• Integration
• Support

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• Market Segmentation by Application
• Apparel
• Beauty and Cosmetics
• Eyewear
• Footwear
• Jewelry and Watches
• Others
• Market Segmentation by End User
• Physical Stores
• E-Commerce Platforms

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• Market Segmentation by Region
• North America
• U.S. and Canada
• Europe Virtual
• U.K., Germany, Italy, France, Spain and Rest of
  Europe
• Asia-Pacific (APAC)
• China, Japan, India, South Korea, Australia, and
  Rest of APAC
• Latin America (LATAM)
• Brazil, Mexico, and Rest of LATAM
• Middle East and Africa (MEA)
• Saudi Arabia, U.A.E., Turkey, South Africa, and
  Rest of MEA

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• This study covers
• 1. Historical and the present size of the Virtual
  Fitting Room Market
• 2. Historical and the present size of the market
  segments and understand their comparative future
  potential
• 3. Potential of on-demand logistics services, so
  the market players make informed decisions on the
  sales of their offerings
• 4. Competitive scenario of various market
  segments across key countries in several regions
  for uncovering market opportunities for the
  stakeholders
• Major players operating in the market and their
  service offerings
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