Why Do We Need High-quality Product Images for eCommerce Sites?

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Why Do We Need High-quality Product Images for eCommerce Sites?

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Say you run an e-commerce business and fully understand the significance of product photography for the success of your online store. However, you are in a dilemma – whether to carry out the photography of your products in-house or outsource it to a professional product photography firm. – PowerPoint PPT presentation

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Updated: 2 May 2023
Slides: 9
Provided by: EtherArts

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Title: Why Do We Need High-quality Product Images for eCommerce Sites?


1
  • Why Do We Need High-quality Product Images for
    eCommerce Sites?

2
Importance Of Professional Product Photography
  • If you have ever tried to sell your products
    online, you already know you need good images.
    The images that must be used for listing on
    eCommerce platforms must be high quality. This is
    what makes eCommerce product photography of such
    importance for online sellers.
  • If you are planning to sell on popular eCommerce
    sites such as Amazon and eBay, you must
    understand the importance of high-quality images
    created by professional product photographers. We
    here explain why you need high-quality product
    images for your eCommerce sites.
  • 1. Products images are the first thing your
    customers see
  • Product images capture attention which is why
    they must accurately represent the product. As
    online shopping restricts buyers from physically
    touching or evaluating a product, only product
    images help them consider a product to decide if
    it matches their expectations. Whether its
    color, size, style, or any other product quality,
    it must be clearly represented in the product
    images. It is why you must hire an eCommerce
    product photographer for the job. Shoppers make
    visual judgments very quickly you must use
    high-quality product images for a great first
    impression.

3
Importance Of Professional Product Photography
  • 2. High-quality images help customers better
    understand products
  • The modern online shopping experience is all
    about convenience. When customers cannot
    physically handle or use your product, the onus
    is on you to help them understand your products.
    The only way to achieve this is through
    high-quality product images taken to provide the
    information customers need to understand your
    product. If you can provide information through
    product images that the customers want, they will
    most likely come back for more. eCommerce product
    photography is the way to create explanatory
    product images.
  • 3. Product images create a brand value
  • Good product photos act as the brand value
    propositions conveying your brand and style in a
    simple yet impactful manner. There is no better
    way to make your brand more recognizable, as
    quality product images strengthen your brand
    reputation. It is difficult for small brands to
    compete with big sellers on platforms like
    Amazon. One of the most effective ways to stand
    out from the crowd is to use an eCommerce
    photography Atlanta service to create product
    images that can build customer trust and brand
    value together.

4
Importance Of Professional Product Photography
  • 4. You get a competitive edge
  • Online shoppers are inundated with a large number
    of options for sorting products. It will be naive
    to think that they wont compare your product
    with that of competitors making the final
    purchase decision. Product styles, ranges,
    ratings, and reviews matter when you are selling
    online. This is why you must present your
    products in the best possible light to make them
    appealing and enticing to capture the is of the
    customers. Also, accurately represented products
    are 22 times less likely to be returned as
    compared to poorly clicked products.
  • 5. Increased sales and fewer returns
  • A reason for frequent product returns is the
    product not meeting the customers expectations.
    If your product images are lacking and do not
    accurately represent the products, customers will
    be disappointed when they receive the actual
    product. With high-quality product images, you
    maximize the ROI of your investments. The more
    information is provided by the product images,
    the easier it is for the customers to make the
    purchase decision. Providing useful product
    information is essential for increased sales and
    fewer returns as it encourages customers to buy
    and increases trust in your brand.

5
Importance Of Professional Product Photography
  • 6. Increased social media sharing
  • Social media benefits online sellers in many
    ways, but the main driving force is sharing
    product images. An eCommerce product photography
    service can help you create attractive product
    images for social media platforms like Instagram,
    Pinterest, and Facebook. These are great places
    to generate buzz for your new products and create
    brand awareness. However, to encourage sharing
    product images on these platforms, you have to
    ensure they are high-quality and attractive.
  • Product photography fits into your overall
    selling strategy. It provides SEO benefits to
    boost sales as quality images help products
    appear in image searches. It also helps get your
    products listed in the shopping feeds on Google.
    The search engine has strict guidelines regarding
    which product images can feature in its shopping
    feeds on the search pages. High-quality and
    visually appealing photos can get into search
    engine feeds easily.

6
Conclusion
  • Professional eCommerce product photography is
    necessary to create high-quality product images
    that can help generate sales and build brand
    value. We hope the above reasons help you
    understand the importance of hiring a
    professional product photographer Atlanta for the
    job. With high-quality images, you not only
    generate sales but also get a competitive edge
    over other sellers.
  • EtherArts Photography is a reliable and
    experienced eCommerce product photography service
    in Atlanta helping online sellers with their
    affordable and quality offerings.

7
Our Blogs
  • Five Useful Product Photography Tips to Boost
    Sales
  • Capturing Highly Reflective Products Is It That
    Challenging?
  • 5 Reasons Why Your Business Needs Lifestyle
    Product Photography
  • How Can Professional Product Photography Help
    Boost Your Amazon Sales?

8
Contact Us
Address 760 Vincact, Alpharetta, GA Email
etherarts_at_yahoo com Phone 1 770-690-9389 Websit
e www.etherartsus.com
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