Best Digital Marketing Training Institute in Faridabad - OneTick CDC

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Digital
Marketing
Plan and Strategy
www.onetickcdc.com
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What is Digital Marketing?
Any marketing that uses electronic devices and
can be used by marketing specialists to convey
promotional messaging and measure its impact
through your customer journey. In practice,
digital marketing typically refers to marketing
campaigns that appear on a computer, phone,
tablet, or other device. It can take many forms,
including online video, display ads, search
engine marketing, paid social ads and social
media posts. Digital marketing is often compared
to traditional marketing such as magazine ads,
billboards, and direct mail. Oddly, television is
usually lumped in with traditional marketing.
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Why is Digital Marketing so important to
businesses ?

• Digital marketing helps brands reach their target
  audience and promote their product or service.
  While thats the goal of a traditional marketing
  campaign too, digital marketing allows brands to
  target a more specific or niche audience.
  Connecting with customers digitally helps build
  a wider audience that trusts your brand. Its
  particularly useful for small businesses, which
  can easily leverage digital marketing tactics
  without the help of a marketing department or
  agency.

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How Do Businesses Use Digital Marketing?
Search engine optimisation (SEO) This type of
digital marketing uses the search engine to
promote a product or service.
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Content marketing This digital marketing
strategy uses content to reach its target
audience.
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Social media marketing (SMM) When companies use
social media to promote their products or
services, it is called SMM.
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Pay-per-click marketing (PPC)
In this type of marketing, the companies use the
search engine to generate traffic.
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Affiliate marketing It is when companies offer
their websites as ad space for other brands
advertising.
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Native Advertising Native advertising refers to
advertisements that are primarily content-led
and featured on a platform alongside other,
non-paid content. BuzzFeed-sponsored posts are a
good example, but many people also consider
social media advertising to be "native"
Facebook advertising and Instagram advertising,
for example.
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Email Marketing
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Companies use email marketing as a way of
communicating with their audiences. Email is
often used to promote content, discounts and
events, as well as to direct people toward the
business's website.
Online PR Online PR is the practice of securing
earned online coverage with digital
publications, blogs, and other content- based
websites. It's much like traditional PR but in
the online space.
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Inbound Marketing Inbound marketing refers to a
marketing methodology wherein you attract,
engage, and delight customers at every stage of
the buyer's journey.
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Benefits of Digital Marketing Course from
OneTick CDC
01. 02. 03. 04. 05. 06. 07. 08. 09. 10.
You will be provided a free Demo class Lifetime
Career support and unlimited doubt sessions 100
job assistance 20 modules and 5 certificates
Interview preparation Personality Development
Program Online and Offline classes Work on live
projects 3 months internship is available here
Help you to earn money online
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Thank You !
www.onetickcdc.com (91) 8708963722 , (91)
7827285415 onetickcdc_at_gmail.com Sector 11,
Faridabad,E-1/74, Near YMCA University Street,
Back Gate, Faridabad, Haryana 121006