Insanely Great Public Relations Tech Tools

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Insanely Great Public Relations Tech Tools
Strategies That Power Personal, Business and
Client Success
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3 Things Well Cover Today

• Tech strategy for personal success and sanity
• New tools to build your company success
• Thinking globally to make your clients more
  successful

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You, too, can become a technogeek
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The Original Technogeeks
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The Original Technogeeks
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The Original Technogeeks
I think its a volleyball.Bones what does the
TriCorder say?
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Tech Products That Didnt Quite Catch on
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The Pokia
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Mouse Compact
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Redneck PDA
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PC CoffeeMaker
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Apple Trash Can
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Problems with Technology

• Not always transparent
• Endless list of confusing terminology (WAN,
  802.11, USB, Bluetooth
• Privacy issues (Paris Hilton, Bank of America)
• Data loss
• Viruses
• Cost and time consequences of making the wrong
  choice
• Technology incompatibility
• Obsolescence
• Water, power surges

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First Step Overcoming Fear of Technology

• Think goal first, then technologywhere do you
  want to go today?
• Its OK to break stuff
• If you DO break something, dont panic know who
  to call right away to help you fix it
• Agree to adopt a curiosity about new applications
  and trends, but
• Dont try to do too much with it

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Next Step Establish TechnoGoals

• Manage your personal data from virtually anywhere
• Consolidate critical multimedia assetstext,
  images, videos, audio filesfrom many different
  sources
• Keep devices small enough to be manageable
• Establish value and priority of multifunction
  devices choose the fewest number of devices that
  will get the job done with minimal redundancy
• Make everything play nicely togethergadgets,
  Internet, computer

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Essential Technogadgets
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Promising New Gadgets Sony Cybershot
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Sony Walkman Phone Nokia 6230i
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Blackberry 7100g Treo 650
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Buffalo LinkStation
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Promising New Gadgets Octave Multipod 5-in-1
(multipod5in1.com)
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Octave Multipod

• Video Recorder - Capture up to 12 minutes of
  video with sound.
• Digital Camera - Take up to 3,000 pictures.
• 128MB of Data Storage - Use it as an external
  drive for your PC or Laptop. Great for moving
  files about.
• Web Cam Connect with others far away.
• Voice Recorder Record notes or an entire
  meeting!

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Other Essential Accessories

• iPod Photo to store large amounts of data and to
  play a Powerpoint presentation
• Digital Voice Recorder with PC interface
• USB Thumbdrive to transfer data from one computer
  to another
• WiFi Finder to locate hotspots so you dont have
  to turn on your computer unnecessarily
• Portable keyboard to use with smartphone
• Pen and paper when everything fries

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New tools to build your company success
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Personal Multimedia Strategy

• Establish the quickest way to educate, engage and
  excite your customer with a proposition, and
  convey your message
• Think way beyond the spoken or written word, to
  include images, video, audio, applications and
  the Internet to sell your proposition
• Settle on separate strategiesimage and video
  management, Internet tools, hardware, etc.then
  think about how they integrate with one another
• Think of yourself as a multimedia producer, not a
  PR person

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Cool Tech Applications
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New Rules with New Media

• Write for the web (SEO)
• Identify the news gatekeepers
• Study story placement and its true value
• Create PDFs of online placements
• Study the flow of communicationsfrom press
  release distribution, to Internet posting, back
  through the clients website, to determine how
  your audience becomes increasing enlightened
  about a product or service

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Think Different

• Prepare proposals as PDFs, online Powerpoint
  presentations, not as Microsoft Word Documents
• Incorporate graphics, video and hyperlinks into
  email, tied to a back office web strategy
• Shoot videotape footage of your product or
  spokesperson, put it up on the Internet, and use
  it in your pitch
• Listen to business books on your iPod through
  your car radio, to make good use of time

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Think Different

• Make an Internet phone call, save money
• Put a press kit on a USB thumbdrive, complete
  with client logo
• Run a Powerpoint presentation from your iPod to
  cut down on weight
• Arrange and manage an event from an online
  website to save time
• Backup files online, sleep more soundly

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Want to learn more?

• ConsumerReports.org
• Consumer Reports Digital Buying Guide
• CNet.com
• PCWorld.com

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Thank you!

• For a copy of my presentation, please visit
  giles.com/PRSA