Business Planning - PowerPoint PPT Presentation

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Title:

Business Planning

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... opportunity/size. Management team ... Market size in units and dollars of the market and market segments in which ... Sample Market Size Chart/Market Research ... – PowerPoint PPT presentation

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Title: Business Planning


1
Telling the story
The Business Plan Presentation
2
Business Plan Presentation
  • Crafting a Business Plan Presentation
  • The following slides present the components of a
    good business plan (whether written or in slide
    format)
  • 30-50 slides describing major elements concept,
    business strategy,operating plans, and expected
    financial results. 10-15 page subset can be used
    as leave-behind investor pitch
  • Graphical in nature to powerfully and simply
    convey complex ideas tells the whole story
  • Complete and simple enough to be used by anyone
    in the startup firm to explain and sell venture
    opportunity
  • Enough depth that investor can use to sell
    colleagues

3
Executive Summary
  • 1-2 page summary of the business opportunity
    highlighting the key points.
  • Company description/background
  • Company mission/value proposition What problem
    or need does your product or service address? How
    is the income statement or balance sheet of your
    typical customer improved by your offering?
  • Business concept/opportunity description with
    proposed or existing products and/or services
  • Market opportunity/size
  • Management team overview
  • Expected financial results and funding
    requirements
  • What are the key factors, or your companys core
    capability that will enable you to win?
  • Amount of financing the company seeks
  • Catch the interest of the reader and provide the
    core concept of your business and the business
    opportunity in 1-2 pages
  • Capture the major strategy elements position
    yourself as a solution leader
  • Compelling customer motivation (hook)
  • Strong solution proposition (vision)
  • Unique differentiation (sustainable competitive
    advantage)
  • Success demands a synchronized strategy, vision
    and message

4
Executive Summary Example
  • Written executive summary
  • 2 pages 1st half-page is the most important
  • 1 supporting graphic per section e.g. market
    size, competitive landscape chart, income
    statement graphic
  • Presentation executive summary
  • 1-2 pages
  • Same major topics as written executive summary
  • Pick the most important elements

Example presentation Executive Summary
5
Market Overview
  • 1-5 page section analyzing the market and
    industries the company will be serving
  • Market size in units and dollars of the market
    and market segments in which the company will
    compete
  • Market growth how fast has the market and
    applicable market segments grown, and how are
    they projected to grow by leading industry
    analysts for the next 4-5 years?
  • Market drivers what are the main trends or
    factors that will affect how the market will grow
    and change
  • Use credible outside research (e.g. Gartner
    Group, IDC, Forrester, etc) validating
    market/market segment size and growth
  • Be aggressive in your plans but do a sanity check
    of your sales projections against the size of
    your addressable market segment if you are
    capturing 50 in year one then investors will not
    take you seriously
  • It is sometimes helpful to draw a diagram of the
    market model, or how the market is operating, to
    understand how the startup will fit into the
    market landscape see example on next page
  • Market segments which segments of the market
    will the company address in the near and long
    term? What are the key customer requirements?
  • What are the barriers to entry and/or areas of
    competitive strength for the company
  • How does your company compete within this market
    landscape and what market position do you want to
    achieve in 1, 2, and 3 years?

6
Market Overview Diagram Example
  • Market Overview or Market Model Diagram
  • It is helpful to draw a diagram of the market
    model, or how the market is operating, to
    understand and explain how the new venture will
    fit into the market landscape

Generic market model diagram
7
Products and Services
  • 1-2 page section describing the product and
    service offerings, and the plan for taking the
    idea from concept to reality
  • The major components and capabilities of the
    product or service
  • How the technology is different from and similar
    to existing technology? Could it become the
    standard, are you cultivating partners who can
    drive it to becoming the standard?
  • The status of product or service development
  • Are partners required in order to deliver the
    product or service? If so, who are the key
    partner candidates and what is the status of the
    partnering process?
  • The proposed release date of the product or
    service and the key milestones that must be
    achieved to make that date. What are the key
    obstacles that must be overcome to make that date?
  • Keep it at an investor level. Detailed
    feature/function charts are necessary internally
    in product planning and maybe even in marketing
    but this is the time for big picture
    differentiation
  • A graphic of how the product or service works,
    especially if it is complex or is complementary
    to other products/services in the marketplace can
    be very helpful
  • Focus on sustainable differentiation

Product Description Example
8
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includes 1. Executive Summary Text2. Business
Plan Text3. Business Plan Presentation4.
Financial Forecast Model - 15. Financial
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