George Auckland Head of Digital Media BBC Factual

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George Auckland Head of Digital Media BBC
Factual Learningwww.bbc.co.uk/education

• British Broadcasting Corporation
• george.auckland_at_bbc.co.uk

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BBC Education Digital Media

• Who are our audiences?
• How do we support learning?
• Role of interactivity in learning
• online
• broadband
• interactive TV
• How do we reach our audiences?

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BBC Education - target groups

• Parents, children teachers
• Learning for work ? covering formal
• Keen to learn ? and informal
• Social action ? learning for adults

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BBC Education supporting learning
BBC Education aims to move people from passive
viewing to active learning

• by using different media for the different
  stages of the journey

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BBC Education supporting learning

• Role of Interactivity?
• Takes people further along the learning journey
• Provides better ways of delivering differentiated
  material to our target audiences
• Makes learning process more seamless.

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Interactive Delivery Technologies

• Delivered in a variety of forms
• CD-ROM/ DVD
• Internet (narrowband)
• Broadband
• Interactive TV
• mobile phones, games consoles.

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BBC Education - projects

• www.bbc.co.uk/education/
• ? For schools 25 curriculum-based Websites,
  including KS2, KS3, KS4 and Standard Grade
  revision. Primary Genie and AS-Guru to be
  launched soon
• ? For life-long learning over 100 Websites.
  Learning Journeys with or without
  accreditation.
• WebWise LJ being piloted now.

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BBC Education - profiling/tracking
Special Navigational Device
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Primary Revision online
The option to register under full data protection
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Primary Revision online
The Password protected Score Card
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Secondary Revision online

• GCSE Bitesize
• 25 of GCSE students used the website
• Early research shows those using service did
  better than others grades up by 1/2 to 1 grade
• 2,500,000 page-views per week during peak season

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BBC Learning

• Key Stage 3 Geography
• Learning Styles
• Visual 40
• Auditory 30
• Tactile-Kinesthetic 30

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Interactive Broadband Geography

• KS3 Geography
• Deliverable on all IP broadband platforms
• Aimed at 11-14 age group, in school or as
  independent learners

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BBC Education - sites for Adults

• Over 100 learning-related websites
• Health - key facts, kids section, forums
• Webwise - intro to the internet
• History - timelines, games, 3D models, kids
• Languages- French, German, Spanish, Italian
• Essentials- everything for 16-24 year olds
• Workskills- people, jobs, courses
• Literature- Bookcase, Dickens, Hist. of books

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WebWise IT online

• BBCs largest IT awareness campaign with 5000
  partners
• Advice on IT issues such as safe browsing costs
• Differentiated levels from beginner to
  advanced IT learner
• Online course to get users up to speed
• Features to appeal to more experienced users

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WebWise Learning Journey

• Webwise Learning Journey - definition
• Structured Progressive Experience
• Guided Access Testing
• On demand
• Bitesize
• Could lead to accreditation
• Broadcast Online components
• Other support materials

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WebWise Learning Journey
A beginners Guide to using the Web
What is the Internet?
Using Email
Searching
Accreditation option
As many modules as appropriate
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WebWise Learning Journey
Searching Module
Search Engines
Ways to Search
Meta Data
Bitesize Units
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WebWise Learning Journey

• Bitesize
• The Quantum of Learning
• On Demand
• Just in Time
• Piloting in 20 Colleges

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WebWise Learning Journey
The Password protected Score Card
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What does it contain?

• Timelines
• Programme Material
• Audio Archive
• 3-d Models
• Games Activities
• Special Commissions

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BBC History Learning Journey

• Starting point major tv series
• Structured
• Not progressive
• Not accredited at this stage

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BBC Education Interactive TV

• Scheduled interactivity
• Enables active engagement with TV
• Interactive programmes
• allow viewers to participate directly
• more information for those who want it.
• Provide differentiation for the audience,
  "normal" and "industrial strength" versions
• Antidote to dumbing down?

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BBC Education - VoD for adults

• Holiday Spain
• provides hi-quality video-on-demand

• via phone using ADSL (or from LAN)

• uses digitised archive material
• designed for use in the home
• integrated activities provide a meaningful
  context for learning
• user can proceed at own pace

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Interactive Learning broadband

• Holiday Spain
• On-demand full-screen video plus everything the
  Internet can do but faster
• Part of BTs ADSL trial, 1000 homes, W. London

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Building One-to-One Relationships

• BBC Alert
• Tells you about programmes and events to
  interest you
• Web or free email
• Ready for digital TV
• Future enhanced facilities include video/audio
  clips and collaborative filtering
• www.bbc.co.uk/alert

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BBC Education - Accessibility

• BETSIE
• BBC Education Text to Speech Internet Enhancer
• developed to help visually-impaired users
• converts websites to text-only version
• can be set to reposition content so most relevant
  material appear first
• text-only version can then be used with
  text-to-speech software to read out page

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BBC Education - Accessibility
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2000 AD

• Broadcasting
• DSat, DTT, DCable
• Digital text
• Modest Interactivity
• Shopping
• Banking

• Internet
• Good Interactivity
• Good Audio
• Very modest Video
• Broadband launches

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2002 AD Broadcasting

• DSat, DTT, DCable
• Games Console manufacturers linking with web and
  TV web surfing on TV common
• Improved Digital Text
• Interactive Education
• EPG search by Genre, recommends what to watch

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2002 AD Broadcasting

• Set Top Box has power of 1998 PC
• Storage of 30 hours of Video in box
• Play DVDs
• Send video e-mails to friends
• Recordable DVD starts to replace VHS

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2002 AD Internet

• Advanced Interactivity
• Improved compression techniques
• Very good Audio
• OK video on very fast PCs 500-1000 Mhz with
  normal modems
• ISDN ADSL Cable Modems
• Digital TV cards in PCs

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2005 AD Broadcasting

• Regular Web Surfing on TV
• Interactivity commonplace
• Better compression, more channels
• Massive storage in box. 50 Gbytes for less than
  100/100
• All domestic info, videos, music, data stored on
  Home Server,

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2005 Internet

• Better compression
• More bandwidth
• Good Web on TV
• Good TV on Web
• TV and Web on hand held devices
• Portable Video conferencing

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Convergence

• Convergence of Concepts
• Divergence of Delivery

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How do we reach our audience?

• Public Access for all
• TV
• PC
• Games consoles online
• Mobile phones

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BBC Education
www.bbc.co.uk/education
Stimulate Engage Guide Communicate Creat
e/do
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DIGITAL MEDIABBC Factual Learningwww.bbc.co.
uk/education

• British Broadcasting Corporation