Green Mountain Coffee Roasters A story from tree to cup

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Green Mountain Coffee RoastersA story from
tree to cup
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Amena Smith

• Senior Buyer Green Mountain Coffee Roasters
• 20 Years Purchasing Experience
• 9 Years with New England Culinary Institute

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Why Leave NECI?

• Opportunity and Challenge
• Fiscal Success
• AND
• Corporate Social Responsibility

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Traditional Model for Purchasing

• Service
• Quality
• Price

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GMCR Model Additions

• Holistic Approach

Relationship
Quality
Price
CSR
Service
Partnerships
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Coffee CSR HistoryPurchasing Highlights
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Other Support
CoffeeKids
Grounds for Health
Ecologic Finance
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CSR PurchasingWhere Were We?
Bio Bags
Initial CSR Survey
Unbleached Filters
Power Pallet FSC Certified
100 PCW Copy Paper
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The Story of the Eco-Cup
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Purchasing Game Plan

• Establish our own principles
• Trial CSR criteria in bidding
• Survey major customers
• Digest and internalize findings
• Develop our CSR platform

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The bid process

• Criteria based on traditional cup
• Communication ultimate goal a more
  environmentally friendly hot paper cup
• Evaluation Vendor choice best partner
  International Paper

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The Traditional Paper Cup What Was the Problem?

• Volume 130 million cups annually
• Pounds of Material
• 4.2 million pounds of paper board and liner
• 6 of total mass liner (250,000 pounds)
• Polyethylene Inner Liner

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The RD Process

• Development of PLA
• Corn Based
• Renewable Resource
• Making it Heat Stable
• The New Step Laminating to Paper Board
• Determining Market Perception

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The Place of Commitment

• Why did IP need GMCR
• The Level of Commitment Needed
• Our Senior Leadership Decision

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Market Testing

• Plan
• Lesson Learning

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Our Epiphany

• This is NOT Simple

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Launch

• Marketing
• Message
• Delivery
• Expected Results

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Environmental Benefits

• 250,000 pounds of petro-chemical liner no longer
  used
• Use of renewable resource
• Industry change

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Challenges Ahead
K-cup
Hot Cup Lid
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Green Purchasing Starts Small
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And Builds