Joining Forces

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Gabriel Coan, Yahoo!, Todd Holzman, NPR, Jennifer
Johnson, WSJ
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Joining Forces

• Millions of people are in America illegally. The
  actual number could be eight million. It could be
  20 million. No agency is able to do the math.
  Among those studying the issue there is broad
  agreement that U.S. immigration policy is broken
  and no consensus on a strategy for repair.
• Some seek comprehensive changes in laws that
  have become incomprehensible. Some want to close
  the borders and build physical barriers. Some
  would offer those now living in the United States
  a clear path to citizenship. Some would send them
  back to their homelands.Immigrants built America,
  and every American has a stake in how the nation
  responds.
• In coming weeks, The Wall Street Journal,
  National Public Radio and Yahoo! News will lay
  the issues before the public and invite a
  vigorous, constructive debate over what could be
  the most corrosive issue of the next American
  century.

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Purpose

• Use the strengths of each organization to help
  the broadest possible audience to understand a
  complex issue that affects every American and
  Americas role in the world.
• Tell the story in a new and innovative way and
  invite participation from those who may feel
  closed out of the debate
• Give policymakers new impetus to address the
  issues in a comprehensive and constructive way

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AUDIENCE Who are we targeting?

• An audience confused by immigration issues and
  policy and those who can do something about it
• Those who haventthought about thetopic

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Key Players
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User-generated content

• Blog-style forum where users can Interact with
  subjects of coverage
• Expert blog -- users can ask questions and offer
  comments
• Nation of Immigrants Tell us your melting pot
  story, coupled with a genealogy database (maybe a
  partnership with Ellis Island or other sites)
• These would all be moderated

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Innovative Content

• My America Young people with no legal status,
  perhaps facing deportation despite having grown
  up from early childhood as full-fledged American
  teens, tell their stories with a camera hand-out
  project organized by Yahoo! News.
• My American Journey A database that allows users
  to enter basic information about their background
  and learn about immigration patterns pertinent to
  their stories (Working with a provider like Ellis
  Island) Answer that you get points you toward
  more information if youre interested in
  pursuing.
• Podcasts All audio material is podcast, with
  some select material offered in experimental
  video podcasts.
• Moderated blogs Inviting users to participate by
  posing questions to experts, as well as subjects
  of reporting.

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Advertising/Promotion

• Alert marketing/advertising/underwriting teams to
  the project
• Monetizing the project Editorial/advertising
  sides should be involved in discussions on
  monetize the site, whether sponsorship or
  graphical
• Promoting awareness of project Suggesting the
  opportunity for in-house cross promotion of the
  project in advance (NPR - on air, WSJ - print)

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Immigration Facing the Facts
Employer Verification
America was built on the backs of newcomers who
were just looking for a chance to earn a day's
pay. Labor bosses were eager to hire cheap labor
and the arrangements that resulted, though
frequently brutal and inhumane, had the
undeniable value of simplicity. Not
anymore...  Wallys Story User feedback
Archives
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Dominant Element One of a series of
issue-oriented articles on the immigration policy
debate. Topics will include free-trade, employer
verification, national ID cards, politics and
policy.
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The Stories

• Week 1 Overview
• A broad overview of the landscape, from politics
  and policies to personalities, touching on the
  1996 immigration law and its consequences, the
  key advocates for various existing proposals to
  address the problem and a sense of the
  implications of failure to act. Wall Street
  Journal and NPR reporters will combine their
  efforts to produce reporting tailored for print
  and broadcast.
• Week 2 National ID cards
• Week 3 Free-trade agreements
• Week 4 Employer verification
• Week 5 Political debate
• And so on
• Final Week What if nothing is done?

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Immigration Facing the Facts
Employer Verification
America was built on the backs of newcomers who
were just looking for a chance to earn a day's
pay. Labor bosses were eager to hire cheap labor
and the arrangements that resulted, though
frequently brutal and inhumane, had the
undeniable value of simplicity. Not
anymore...  Wallys StoryAudioSlideshow User
feedback
Archives
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Archive Gallery Once a story has appeared in the
featured module, it lives on in a gallery that is
accessible at any time
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Immigration Facing the Facts
Employer Verification
America was built on the backs of newcomers who
were just looking for a chance to earn a day's
pay. Labor bosses were eager to hire cheap labor
and the arrangements that resulted, though
frequently brutal and inhumane, had the
undeniable value of simplicity. Not
anymore...  Wallys Story User feedback
Archives
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
NPR Audio Essays National Public Radio stories
related to the topic, either from the NPR
archives or newly created for the purpose of this
project.NOTE These items can be downloaded to
portable devices
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Immigration Facing the Facts
Employer Verification
America was built on the backs of newcomers who
were just looking for a chance to earn a day's
pay. Labor bosses were eager to hire cheap labor
and the arrangements that resulted, though
frequently brutal and inhumane, had the
undeniable value of simplicity. Not
anymore...  Wallys Story User feedback
Archives
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
News Stories Powered by the Yahoo! Full Coverage
page. Hand-picked and edited by Yahoo!
News. Would include breaking news, updated daily.
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Breaking News

• Drop in a breaking-news module above the package,
  pushing everything else down
• Link to the collaborative package from breaking
  news stories on individual sites

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Timeline Immigration in the U.S.
My America Young people with no legal status,
perhaps facing deportation despite having grown
up from early childhood as full-fledged American
teens, tell their stories with a camera hand-out
project organized by Yahoo! News. Can take
offline.
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Timeline Immigration in the U.S.
Timeline Immigration in the U.S. Identifying
key moments that have shaped the current
landscape and policy. Users can click on a
specific date to launch a pop-up to get an
explanation of the event, including original
documents, speech transcripts, first-person
accounts and audio and video footage.
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Timeline Immigration in the U.S.
Opinion Editorial Commentary hand-picked by
Yahoo! Editorial, featuring contributions by the
Wall Street Journal and publications across the
Web.
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Timeline Immigration in the U.S.
Terms of the Topic An explanation of frequently
used words in the debate, such as amnesty or
employer verification. Putting the words in the
context of the debate.
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Timeline Immigration in the U.S.
Related Web Sites The most relevant and
informative sites to provide additional
background to the issue. Hand-selected by Yahoo!
News.
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Questions?Play nice.