Implementing the Public Affairs Mission: A Framework for Institutional Transformation

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Implementing the Public Affairs MissionA
Framework for Institutional Transformation

• Belinda McCarthy
• Provost, Missouri State University
• AASCU Academic Affairs Meeting
• Boston 2008

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Introduction

• 1995 Public Affairs designated University mission
  
• Significant community outreach programs developed
• 2005 Southwest Missouri State became Missouri
  State University
• Rising internal and external expectations
• Opportunity to build on strong foundation
• Challenges

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Strengths

• New Leadership
• Supportive Board of Governors
• Faculty Committed to Students and University
• Strong Community Engagement and Campus Life
• Attractive Campus in Metropolitan area
• Quality and Diversity of Programs
• Improvements in State Funding

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OpportunitiesBuilding on Strength

• Salary Increases and Merit Pay
• Enhanced Faculty Recruitment Efforts
• Incentives and Support for Research
• External Reviewers in Program Assessment and
  Tenure and Promotion
• Colleges established as Cost Centers
• Reorganization of Continuing Education
• Banner Implementation

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Challenges Recruitment and Student Success

• Recruitment
• Declining numbers of high school graduates
• Statewide and local competition
• Geographic Location
• Student Success
• 74 first to second year retention
• Senior engagement outstanding, freshman less so

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Using Mission to Refocus our Efforts for
Recruitment and Student Success

• Need to review core mission, programs and message
• Align programs with mission
• Align marketing and recruiting with mission and
  programs
• Programs include student development, general
  education and degree programs

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Finding the Mission

• 18 Month Listen and Learn
• Existing Programs and Initiatives
• International Task Force
• Presidents Commission on Diversity
• Long Range Plan
• Alumni, Faculty and Students
• Values and Expectations
• Review of
• National data on employer expectations
• Educational challenges for the 21st Century

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The Public Affairs MissionLearning Outcomes

• Community Engagement
• Original mission with quality enhancements
• Cultural Competence
• Diversity and International efforts
• Ethical Leadership
• Strategic Plan
• Existing Leadership
• Students and Alumni

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The Plan for Accountability

• New Strategic Positions and Organization
• Associate VP, Enrollment Management and
  Marketing
• Associate Provost, Student Development and
  Public Affairs
• Director, Faculty Center for Teaching and
  Learning
• Reorganization
• International Student Services and Programs
• Coordinators, Diversity Outreach and Recruitment
• Continuing Education personnel reassigned

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Faculty Center for Teaching and Learning

• Assist Programs and Faculty in Response to Public
  Affairs Audits
• Work with Faculty Leadership to Develop Support
  and Incentives for Faculty
• Course development
• Redesign
• Learning Outcomes

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Pyramid Strategyof Program Development

• At the top
• Special Programs for targeted audiences
• Mid level
• Broad outreach to general audiences
• Foundation
• Curricular and Co-Curricular Requirements
• Student Development
• General Education
• Degree Programs

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Curricular and Co Curricular Audit

• Precipitating Factors
• Senate proposal to delete Public Affairs Capstone
  Course and increase hours for First Year Seminar
• Need to consider specific content questions for
  general education
• Student Affairs integrating with Academic Affairs
• Need to revise conceptual framework for NCATE
• Strong leadership in Faculty Senate

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Program Development, Enhancement, and Refocusing

• Develop and document common understanding of
  concepts
• Explore our values
• Describe specific activities and learning
  outcomes
• Become more intentional
• Review national initiatives broaden and deepen
  participation
• Work in cross campus teams

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Spring/Summer 2008

• Monthly Meetings of Teams
• All Teams include
• Provost
• Associate Provosts and Directors
• Faculty leadership
• Student development personnel

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Community Engagement Team

• Directors
• Service Learning
• Community and Social Issues Institute
• Council of Governments

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Community Engagement Programs and Initiatives

• The History and Heart of Public Affairs
• Build on Current Successes
• Presidents Honor Roll
• Nationally recognized Service Learning
• Institute for School Improvement
• Community Caravan
• University Connections
• Community and Social Issues institute
• Center for Resource Planning and Management

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Community Engagement Program and Initiatives
(cont.)

• Expand Existing initiatives to involve Students
  and Faculty
• Community and Social Issues Institute Community
  Leadership programs
• Center for Resource Planning and Management
  Technical Assistance Program
• RFP to local communities for targeted assistance
• Community Foundation Co-sponsor

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Community Engagement Programs and Initiatives
(cont.)

• Review and Connect with National Efforts
• American Humanics
• Imagining America
• American Democracy Project
• Bonner Institute
• Center for Community Engagement
• Service Learning
• Volunteer Services
• Class Projects
• Independent Study and Internship Opportunities

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Cultural Competence Team

• Associate VP Multicultural Programs
• Coordinators, Diversity Outreach and Recruitment
• Director, International Center
• Diversity Trainer, Sodexho Learning Labs
• Associate Provost, Faculty

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The First Goal A Multicultural/Multinational
Campus

• Comprehensive Plan for Student Recruitment and
  Retention
• Associate VP for Enrollment Management and
  Marketing
• Targeted Recruiting Plan for Faculty
• Implementation Strategy
• Presidents Commission
• Executive Council
• Diversity Advocates

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Cultural Competence Programs and Initiatives
(cont.)

• Special Programs
• Students
• International and Domestic Study Away
• Faculty
• Professional Development Grants
• Expand participation in CIEE Seminars
• Report backs on funded experiences
• Engage Faculty and Students in China Campus
• Expand ELI program and teacher preparation

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Cultural Competence Programs and Initiatives
(cont.)

• General Programs
• Speaker Series on Demographic and Global Change,
  Challenges and Opportunities
• Expand Community Engagement Opportunities
• Instructional Development
• Teaching and Learning Showcase presents The
  Millennials!
• FCTL initiatives

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Cultural Competence Programs and Initiatives
(cont.)

• Curricular Efforts
• Enhance participation in Global Studies BA and
  Area Studies Minors and coursework
• Expand Offerings in Areas of Demand
• African American Studies
• World Geography
• Enhance Teacher preparation

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Ethical Leadership Team

• Department Heads
• Agriculture
• Philosophy
• Dean, Arts and Letters (Communications)
• Faculty Leader, Business
• Faculty Leader, ROTC
• Director, Student Leadership Programs
• Director, Honors College

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Ethical Leadership Programs and Initiatives

• Special Programs
• Restructure Faculty Leadership Program
• Develop new leadership program for students
• Review and enhance current scholarships and
  programs for student leadership development

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Ethical Leadership Programs and Initiatives
(cont.)

• General Programs
• Conference and Speaker Series on Ethical
  Leadership
• Business, Student Affairs, Military, Non-profit,
  Government, Athletics, etc.
• Institute for Ethical Leadership
• Provost Fellow
• Specific and General Programs

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Ethical Leadership Programs and Initiatives
(cont.)

• Curricular Initiatives
• Current
• Agriculture
• Management
• Developing
• Philosophy
• Business
• Communications
• Honors Program

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Conclusion

• Media Analysis completed Spring 2008
• Marketing and Recruiting Analysis Fall 2008
• Faculty Senate Actions 2008-2009
• Results to Date
• Communication
• Strategic Focus
• Organizational Plan
• Funding
• Energizing the base