ACADEMIC RANKING OF

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ACADEMIC RANKING OF WORLD UNIVERSITIES
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INTRODUCTION

• The university ranking is an American
  invention.
• The West ranks hospitals, schools and
  universities. Hotels are ranked and classified
  according to stars.
• Ranking is normally conducted through survey
  processes.
• The university ranking is part of human nature to
  set hierarchies.
• It is also the nature of contemporary world
  functions due to the globalization impact.
• Higher education is complex, costly and
  important, and it always attracts many attentions
  of politicians, employers, potential students as
  well as their families. They need quantified
  evidences about quality and performance.

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CURRENT ACADEMIC RANKING OF WORLD UNIVERSITIES
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THINGS TO REMEMBER ABOUT UNIVERSITY RANKING

• Advantages
• Ranking can give advantages to universities for
  the following reasons
• Universities have Key Performance Indicators
  (KPIs) to measure their performances.
• Ranking will become self-improvement tools for
  universities.
• Ranking can foster healthy competition among
  higher education institutions.
• Disadvantages
• Whereas the disadvantages of university ranking
  are as follows
• Measurement is not based on category or
  universitys objectives.
• Results of ranking can give impacts to staffs
  and students motivation.

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• Dilemma of Ranking
• In the ranking exercises, the following matters
  should be taken into consideration
• Ranking must be based on the same categories
  homogeneous.
• Public Universities need to fulfill national
  agenda which is not taken into account in the
  ranking exercise.
• Most ranking systems are driven by the commercial
  need to sell more publications.
• Rankings are something of a self-fulfilling
  prophecy reputation is considered a significant
  factor.
• There is always data manipulation to place well
  on rankings. 
• Many data collecting exercises are driven by the
  information that is available rather than the
  information that is necessary to accurately gauge
  the level to which an institution meets
  particular quality criteria.
• Ranking should not count factors that are proxy
  for quality.
• Ranking must not ignore universities missions
  and goals which are different between one
  university to another.
• Ranking cannot assume one size fits all which
  norms of research universities are the gold
  standard.

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• Frequent Asked Questions
• How to ensure that the data provided conforms to
  the questionnaire for best advantage?
• How to develop your universitys strategy to
  maintain or improve your ranking?
• Why does World Ranking increase student numbers
  and revenue?
• How ranked universities can attract the most
  talented student and faculty?
• How to globalize your institution?

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TYPES OF RANKING PROVIDERS

• Media
• Government Agencies
• Independent Professional Bodies
• Accrediting Bodies
• Funding Organizations
• Individual/Group Initiatives
• Academic Themselves

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WHY THE NEED FOR RANKINGS?

• Higher Education is becoming more global.
• Knowledge is the key driver of international
  competitiveness.
• Ranking will raise awareness of institutions /
  universities being ranked.
• International Study Trends show that world wide
  demand for education is on the rise.
• Public funding is being slashed, so one source of
  funding is from international students. In some
  countries international students contribution to
  the economy is higher than the other sectors.

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CRITERIA OF UNIVERSITY RANKING
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CRITERIA OF TOP UNIVERSITIES
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CRITERIA OF WORLD UNIVERSITIES
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IMPROVEMENTS TO CURRENT CRITERIA

• Purposes and goals of the rankings
• Should recognize the diversity of institutions
  and take into account their different missions
  and goals (ranking tends to ignore these issues).
• Design and weighting of indicators
• Be transparent regarding the methodology used for
  creating the rankings.
• Appropriate ways of measuring outcomes, such as
  retention and graduation rates, scores on
  examinations, etc.
• Collection and processing of data
• Use audited and verifiable data whenever
  possible.
• Presentation of ranking results
• Provide consumers with clear understanding of all
  factors used to develop ranking, and offer them a
  choice in how rankings are displayed such as by
  allowing them to determine how factors are
  weighed on interactive web sites.
• Sources Berlin Principles on Ranking of Higher
  Education Institutions -

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PROCEDURES AND MECHANISMS FOR UNIVERSITY SELECTION

• Assign universities with the same groups of their
  peers.
• Academic reputation research outputs.
• Faculty and student diversity and background.
• Webpage becomes impact factor, i.e. volumes of
  published materials on the web.

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If we dont produce our own ranking, dont be
surprised that others are going to do it for us