WebShop 2002, Longmont, CO August 7, 2002 Susan McLean Susan.McLeannoaa.gov Andrew Allegra Andy.Alle

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WebShop 2002, Longmont, CO August 7, 2002
Susan McLean Susan.McLean_at_noaa.gov Andrew
Allegra - Andy.Allegra_at_noaa.gov
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• Web Banner Sub Team
• Andrew Allegra (NODC)
• Susan McLean (NGDC)
• Steve Fleming (NCDC)

NESDIS Web Team members Marcus Ertle John
Bradway Darrel Knoll David Ngo Sunny
Salman Robert CareyForrest Gray
Andre HammondKeshia SandersMaurice
DulicCharlie VanceJason TaylorNancy
MerckleKathy Moore
Sylvia GraffCharles MacfarlandParmesh
DwivediMarc Pulliam
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Why a Corporate Web Identity?

• NESDIS Outreach Team formed with an objective of
  ensuring awareness of NESDIS activities and data.
  
• Outcomes desired
• Have more people aware of NOAA/NESDIS.
• Increase customer satisfaction.
• Growing constituents base.
• Creation of NESDIS corporate image that enhances
  NOAA and easily locates web visitors within
  NOAA/NESDIS

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• Goal Increase user awareness of NOAA / NESDIS.
• Method Implement a similar look and feel of
  corporate identity on main NESDIS web pages.
• (This immediately allows user to identify
  browsing in NOAA and associates
  contents with NESDIS).

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• Outreach (Web Identity) Milestones
• 2nd Quarter Identify NESDIS Operating Unit
  Homepages and Major Points of Entry - complete
• 3rd Quarter Implement the NESDIS Web Corporate
  Banner waiting for approval
• 4th Quarter Redesign NESDIS headquarters
  website with new look and feel will start in
  August 2002

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• Timeline
• The Banner Sub Team was formed and collaborated
  on an approach and proposalthen presented to the
  ITAT Web Team for concurrence and additional
  direction. - Jan. 2002
• Milestone Identified which NESDIS web pages will
  contain the Web Banner (homepages and major
  points of entry) Feb. 2002
• Requirements list was compiled, and consensus on
  Web and Banner requirements reached Mar. 2002

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Considerations

• Must be easy to implement and maintain
• Must have minimal impact on web page real-estate
  while still accomplishing goal
• Must be W3, 508, and DOC compliant
• Should be visually appealing
• Design should allow slight modification of banner
  on lower level pages for Office identity while
  still being obviously NOAA/NESDIS

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• NESDIS Web Banner Requirements
• 1. Banner location - at top of all NESDIS main
  points of entry, including all Office and Branch
  home pages and any other page the Office
  considers a main point of entry.
• 2. Banner will have SAME appearance on all pages.
  
• 3. Banner size - not to exceed 50 pixels in
  height and
• - not to exceed 15
  kbytes in file size.
• 4. Must be W3C compliant. (At this time, this
  means background table images are not allowed).
  Current html level version 4.01.
• 5. Must be Section 508 compliant Accessible to
  persons with disabilities.

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• NESDIS Web Banner Requirements continued
• Banner must look good with major browsers in a
  resizable window.
• Current browsers tested
• - Netscape 4.x and 6.x
• - Internet Explorer 5.x and 6.x
• - Minimum screen resolution of 800 x 600
• Printed pages must appear as they did in the
  browser window without user intervention. (This
  means, any banner using a background table color
  or background table image does NOT meet the
  requirements).

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• NESDIS Web Banner Requirements continued
• Banner should print with reasonable appearance
  and ease.
• The top left side must have a recognizable NOAA
  icon. The icon need not be the official logo,
  BUT MUST be recognizable as NOAA.
• Banner must include the text, NOAA and
• National Environmental Satellite, Data, and
  Information Service.
• And, include links to both the NOAA and NESDIS
  home pages.

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• Additional Web page Requirements
• established by the ITAT Web Team
• 1. Link to the Privacy Statement must be clearly
  visible in the top part of the web page. It's
  exact placement can determined by the website
  author.
• 2. The first line in each html file should be
  the ltdocgt tag specifying the level of html with
  which the page is compliant. For example
• lt!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01
  Transitional//EN"gt
• 3. All web pages must meet the DOC Best
  Practices and Web Policy standards as
  described by the DOC Web Advisory Group.

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• Timeline - continued
• Held a banner making contest among the NESDIS
  Offices and voted for a winner - late Mar. /
  early Apr. 2002
• In the preparation for presentation, the Banner
  Team discovered problems with the winning design
• Unacceptable print quality
• Inconsistencies in display
• Not HTML (W3C) compliant (background image in
  table)
• Entire Web Team concurred to redefine the
  requirements and we had another banner making
  contest. Any banners not meeting the requirements
  were thrown out. - Apr. / May 2002

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• Timeline continued
• This time,
• Each candidate banner was tested for W3 and 508
  compliance.
• A tool was developed to see the various banners
  on each NESDIS homepage. - May 2002
• A new winner was determined by a vote. Jun.
  2002
• The winning banner and documentation was
  presented to the NESDIS CIO to obtain approval
  and move forward. - Jun. 2002
• The winning design

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Logo links to NOAA Homepage
Organizationalcomponent
Text links to NESDIS Homepage
(reflects which homepage you are visiting)
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• Examples of the winning banner implemented on the
  
• Data Center Homepages

• NODC Homepage
• NCDC Homepage
• NGDC Homepage
• Sample of subpage at NGDC

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Whats Next ?

• After approval, we will start the implementation
  of the NESDIS banner.
• Redesign of the NESDIS HQ Web pages.
• New Directive NOAA Web
• NESDIS ITAT-Web Team has already started
  supporting the NOAA-wide effort for a NOAA
  Corporate Web look and feel.
• NOAA Web Standards may be set.
• NESDIS reps Andrew Allegra, Susan McLean,
  Steve Fleming

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• DOC Web Policies http//www.doc.gov/webresource
  s
• Links to the DOC Home Page The home page of
  every DOC organization shall identify that it is
  part of the Department of Commerce and link to
  the Department's homepage.
• Links to Organizational Home Pages Any home page
  maintained by or for a Department of Commerce
  organization shall include a navigational link to
  the home page of a higher level organization
  within its hierarchy.
• Identification of Web Site Owner All Department
  of Commerce organizations' Web pages shall
  identify the "Web site owner."

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• DOC Web Policies continued
• Web Site Contact Information Every Web site of a
  Department of Commerce organization shall provide
  an e-mail address for comments, inquiries and
  accessibility issues.
• Domain Names All Web sites of Department of
  Commerce organizations shall have .gov as the top
  level domain.
• Web Site Accessibility for Persons with
  Disabilities All Web sites of Department of
  Commerce organizations shall be designed to
  ensure that members of the public with
  disabilities, and Federal employees with
  disabilities, have access to, and use of,
  information and data that is comparable to the
  access and use available to persons who do not
  have disabilities, unless an undue burden would
  be imposed on the agency.

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• DOC Web Policies continued
• Privacy of Visitors to DOC Web Sites It is the
  policy of the Department of Commerce (DOC) to
  respect the privacy of visitors to Web sites of
  Department of Commerce organizations to the
  maximum extent possible, consistent with law.
• Privacy Statements and Information Collection
  Major points of entry and any page where
  information is collected on any Department of
  Commerce organization's Web site shall include a
  clearly identifiable link to the Privacy
  Statement, which shall be labeled either "Privacy
  Statement" or "Privacy Notice.
• Persistent Cookies It is the policy of the
  Department to prohibit the use of persistent
  cookies on Department of Commerce Web sites
  except where there is a compelling need there
  are appropriate safeguards in place the use is
  personally approved by the Secretary of Commerce
  and there is clear and conspicuous notice to the
  public.

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• DOC Web Policies continued
• Annual Web Site Certification The CIOs shall
  annually certify to the Department's CIO that all
  Web sites of their organization comply with the
  Department's Web policies, located at
  http//www.doc.gov/webresources.
• Content Management Policy Web sites of
  Department of Commerce organizations shall be
  related to the mission, goals, and objectives of
  the Department and be subject to appropriate
  management controls.
• Endorsement Disclaimer Policy All Department of
  Commerce Web sites shall have a disclaimer
  stating that links to non-Federal Government Web
  sites do not imply endorsement of any particular
  product, service, organization, company,
  information provider, or content.

Waiting approval
Waiting -- approval
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• DOC Web Best Practices
• Identification of Content Source - If the source
  of the content of a Web page of a Department of
  Commerce organization is not the "Web site
  owner," the source of the content should be
  identified.
• A process should be in place to support annual
  Web site certification so that as new Web sites
  are launched and existing Web sites are modified,
  ongoing compliance with Department Web site
  policies is maintained.
• 508 Testing All Department of Commerce
  organizations should establish a policy and
  procedures for testing their Web sites for
  compliance with the Accessibility Policy.
• All Department of Commerce (DOC) organizations
  should use HTML title tags and appropriate meta
  tags to make their Web pages easier to find by
  Web search engines, and should consider
  submission to the major search engines.

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Contact Information Susan McLean
Susan.McLean_at_noaa.gov NOAA-NESDIS-National
Geophysical Data Center Andrew Allegra
Andy.Allegra_at_noaa.gov NOAA-NESDIS-National
Oceanographic Data Center