Televised for Trans World Sport and Eurosport Escape

1
Televised for Trans World Sport and Eurosport
Escape
2
Introduction

• What is Polar Challenge?
• Challenge Publicity
• What you can gain from sponsoring our team

3
What is Polar Challenge?
4
The Worlds Toughest Race

• A 350 mile race on skis to The Magnetic North
  Pole pulling 100Ib pulks
• Competing in the High Arctic - a hostile,
  unfamiliar and unforgiving environment
• Arguably the toughest and most extreme endurance
  challenge on earth
• The most amazing, revealing and very personal
  challenge you are ever likely to undertake

5
Race Details

• Mid April approx mid May 2007
• Competitors race in teams of 3.
• Via 2 Checkpoints and the 1996 Magnetic North
  Pole Position to Isachsen
• Fully supported by experts providing full
  training, safety cover, equipment and advice

6
(No Transcript)
7
Why do people enter?

• You gave me the confidence to achieve a life long
  ambition. Your instruction, direction and support
  was superb. You are an incredible leader of a
  fantastic team, thank you.
• Bill Colson and Darren Arriss, Claverdon Lions,
  2006
• "Only those who risk going too far can possibly
  find out how far one can go" and
• "Our limits are often far beyond where we assume
  them to be". (T.S. Eliot)

8
Organized by experts

• Endorsed by Mike Stroud MBE and Richard Dunwoody
  MBE
• Highly experienced training and support staff
• All entrants are provided with
• Extensive Safety support during the race
• Specialist Equipment
• Full Training
• Wales GPS and Navigation
• Austria Arctic Survival and skiing
• Arctic 2 mini practise expeditions

9
Challenge Publicity The Media Exposure Polar
Challenge can offer
10
Challenge Publicity

• Polar Challenge receives extensive media coverage
• Teams become heroes and attract a huge amount
  of media attention both locally, nationally and
  globally via
• National/ Local Newspapers
• Magazines
• Television
• Radio
• Websites
• Your brand could receive this media exposure

11
2007 Global Television Coverage

• 2007 Challenge will be filmed for Trans World
  Sport
• TWS reaches 250 million homes in 138 countries
• Challenge will be broadcast in 2 8-minute
  episodes
• Broadcast on 26 Global Airlines
• Additional coverage on Eurosport Escape
• Huge BBC2 1 hour documentary in the pipeline
  tbc

I thought it was a terrific programme. Well done
for helping to make this such a great event for
Fujitsu." Group Marketing Director, Fujitsu
Services Europe
12
Challenge PublicityExample Video FootageSony
Polar Challenge 2006 Trans World Sport (show
video)
13
Challenge Publicity Examples of 2005/6 Team
Successes
14
Team Television and Radio Success

• Television a small selection of the TV coverage
  achieved in 2005/6
• Radio a small selection of the radio coverage
  achieved in 2005/6
• BBC Radio 2 Johnny Walker Drive Time 30 minute
  team interview with (over 5 million listeners)

BBC News West BBC Points West BBC South West
BBC Look EastITV South West
BBC1 BreakfastBBC2Channel 4Scotland Today ITV
Central
Sky Sports 1Sky Sports 2Sky Sports 3Sky Sports
ExtraCBC (North America)
Capital Gold RadioCanadian National
RadioAustrian National RadioSAGA Radio
BBC Radio WiltshireBBC Radio DerbyBBC Radio
GlosBBC Essex
Radio LeedsRadio SAGARadio Jersey
15
Team National Newspaper and Magazine Success

• National Newspapers a selection of coverage
  from 2005/6
• The Daily Telegraph (Readership 1.5 million)
  2005 Half page articles once a month from
  October July (8 months of national broadsheet
  coverage)
• Magazines - a selection of coverage from 2005/6

The Times The Daily MirrorThe Sun Calcutta
Telegraph, IndiaThe Daily Express
Le Monde, France national
Geographical Global CustodianWanderlustAdventure
Sports Magazine (United States)Adventure Sports
Magazine (Argentina)Adventure Magazine (New
Zealand)
Outdoor Adventure GuideAdventure TravelMBRWhat
Mountain BikeSoldier Globe and Laurel
16
Team Local Newspaper Success

• Numerous Team Local Newspaper Coverage
• The Evening Standard (Readership 1 million)
• Frequent news features on Polar Challenge teams
  training and advertising in the run up to and
  during the challenge

Manchester Evening NewsDerby Evening
Telegraph Northern Canadian Local
RadioNottingham Evening TelegraphResponse
Source London Austrian Local Radio North Hants
Herald and Post Wilts and Glos Standard
Edinburgh Evening News Huddersfield
Examiner Yorkshire Post Leeds Today Evening
Post Western Daily PressCoventry
Observer Southampton Echo Daily Record Scotland
Wiltshire Guardian Swindon Advertiser London Eve
Standard Islington Gazette Community Newswire IC
Wales Gloucestershire EchoScotsman
17
Team World Wide Web Success

• Extensive World Wide Web Coverage, countless
  sites including

BMW website Sony WebsiteBBC World NewsCotswold
OutdoorEuropean Space AgencyBBC Online BBC
News EnglandBBC News WalesBBC Glos This is
local LondonThe PolesNativesExplorers Web

Active EuropeAdventure Race ReportsEvent Rate
Adventure Sports (US)News Journal Online (US)
Planet FearEndurance LifeAltitude CentreWhat
Mountain Bike Bicycling (US mag) Virtual
BikeSnowboard ClubKitesurferen (Danish)

18
Challenge Website Success

• All teams have page on website including
• Sponsor Information (e.g. logo, company info)
• Team biographies
• Pre-race
• News updates and galleries cover team training
• During Race
• Watched by thousands of people all over the
  world, links from hundreds of sites
• Race position
• Daily diaries
• Daily image and video galleries directly from the
  ice

19
2005 Website during race
20
Previous Team Challenge Sponsors

• Initial Style sponsored a team in return for a
  speech in all of their venues - a standard speech
  fee is 2,000 sponsorship worth 48,000
• Hardware.com (winners Scott Dunn Polar Challenge
  2005) received extensive press coverage in
  return for sponsorship, including BBC1 and Radio
  2 interviews to millions
• Evening Standard (Standard Bearers) sponsored a
  team and followed their training and progress as
  a running story for the newspaper

21
What you can gain from sponsoring our team
22
Company Brand Exposure

• Media Coverage
• Based on the 2005/6 Team Media Success as
  outlined, we will actively market our team and
  expect to achieve newspaper, radio, TV, website
  and magazine media coverage
• Exciting human interest stories - following
  training at home, Wales, Austria, Arctic, what
  you eat, Polar Bear encounters and many more
• Coverage on Polar Challenge Website, our team
  website and charity website
• Branding of clothes, pulks and equipment
• Presentations/ Event hosting worth 2,000 per
  speech e.g. attending company functions, speeches
  to staff, Roadshow of applicable companies/events
  e.g. Cotswold Outdoor stores

23
Company Image Endorsement

• Company motivator
• A team to follow and support, watch daily during
  the race and training and be motivated by
• The story of Total Teamwork and developing a
  winning mindset has been perfect for our
  managers Fujitsu Group HR Director
• Charity X a cause for employees and clients to
  be inspired by and support, plus added publicity
• For companies where applicable Product Showcase
• Testing in a very unusual and extreme environment
  (e.g. eat Cadburys chocolate bars on the way)
• We proved that our technology works in the most
  extreme environment on earth Technology Director
  Fujitsu Siemens
• Corporate Social Responsibility Benefits (details
  to follow)
• Hospitality greet us at the North Pole (details
  to follow)

24
Company Image Corporate Social Responsibility
Benefits

• Support of our Charity X fundraising target
  10,000
• Part of entry fee goes to Challenge
• Legacy program
• Environmentally Friendly
• Checkpoints are solar wind powered
• Community relations
• 5 laptops donated to local school in 2004
• Funded and organized first ever Arctic School
  Exchange program in 2005
• Cutting edge technology through the Iridium
  network - news straight from the ice

25
Ultimate Hospitality Greet your team at the
Magnetic Pole!

• Checkpoint opportunities
• Hospitality for external clients and internal
  stakeholders
• Executive Arctic Experience week long packages
  available
• Host your guests at the
• North Pole in a tented camp
• Be there to receive your
• teams at the race finish
• Potential for following the
• race by skidoo with clients

26
Sponsor Us
Hospitality Package prices available on request

27
Contact Us

• For More information please contact
• your name and contact details