Board of Directors Meeting Sunnyvale, June 19, 2002

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TRADOS Enterprise Solutions
Jonathan Golangolan_at_english.co.il
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TRADOS
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Multi-lingual Content is Mission Critical in the
Hi-Tech Industry

• S/W products documentation shipped in multiple
  languages
• Focus on accelerating time-to-market for foreign
  language products leading players aim for
  SimShip
• Leverages marketing efforts globally
• Meets needs of global customers

• Localization increasingly viewed as critical
  success factor
• 20 largest IT companies leverage a localization
  spend of around 1.5 billion to generate sales
  around 50 billion
• Microsoft is leading the charge
• Revenues from localized products exceeded 10
  billion (00)
• Support available for 23 languages
• .NET launched in 8 languages simultaneously,
  versus rolling debuts over time

Source LISA Giga
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The Enterprise Problem

• If you have operations and customers in many
  countries, and ship products worldwide, youre
  probably
• Incurring significant localization costs in many
  locations/countries
• Product/service launches are getting delayed
• You have no visibility of these inefficiencies

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Globalization Complex Process
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CXOs Have No Visibility Of The Enormous Costs

• Delays in product/service launches
• Poor quality of customer care
• Inconsistent brand and messaging
• Intellectual property loss and degradation
• High cost
• Lack of visibility and control
• No ability to consolidate buying power
• Inefficient, significant duplication of work

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The Enterprise Solution

• The TRADOS platform streamlines internal
  processes for managing localization / translation
  across the enterprise.
• The TRADOS platform provides companies central
  control, while the work continues to be performed
  locally in many countries.
• Introducing the TRADOS Globalization Management
  System (GMS)

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Value Proposition

• Operations
• Reduce globalization expense 10-40 cost
  savings
• Leverage existing IT and information assets
• Sales and Marketing
• Reduce time to market 50-80 reduction
• Increase revenues
• Customer Support
• Improve service levels
• Extend service reach

Based on study of TRADOS customers by Mckinsy
Co.
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Translation Savings ROI
TRANSLATION ROI
TYPICAL ROI CMS
The costs savings for translation potentially
exceed those for source content management
spent on process
invested in technology
Potential Savings
spent on process
invested in technology
Potential Savings
Source Content Creation
Translated / Localized Content
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Cost
Quality
Speed
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Translation Technology in the Enterprise

• Translation Memory

Terminology Database
Translation Process Automation
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Quantifiable Hard Values
Cost
Increased Business Opportunity (Faster Time to
Market)
Speed
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Soft Values
Customer satisfaction Repeat SalesCommunication
CostsLitigation AvoidancePatent Quality...
Quality
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Multilingual Cost Excercises
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(No Transcript)
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Microsoft

• 350 Million per year translation cost increasing
  every year
• Translation into more than 50 languages
• Windows XP 20 Million words per language

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Product Life Cycle Solutions
Time
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Content Creation
Without Translation Memory
Time
Parallel Process Content creationContent
translation
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Value capture Linguistic Asset Management
All-in annual translation costs Millions

• Leverage translation assets (previously
  translated material) to identify repetitive text
  and eliminate redundant activity
• Use terminology database to reduce research time
  required during translation
• Optimize and streamline other processes
  preparation, review/editing and QA

35 reduction
1.5
1.0
Without Translation Memory
With Translation Memory
Includes preparation, translation, QA and
publishing activities
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Trados Product Overview (Desktop Tools)
ConteXT TM
Translators Workbench
MultiTerm iX
TagEditor
T-Window Collection
WinAlign
TermExtract
Story Collector
S-Tagger
.exe.dll.ocx.rc.dlg.properties
Excel
PowerPoint
Markup (HTML, SGML, XML)
Software-related Files other files
MS Word
PageMaker
QuarkXPress
FrameMaker
QuickSilver
InDesign
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Trados Product Overview (Desktop Tools)
Databases
ConteXT TM
Translators Workbench
MultiTerm iX
Editors
TagEditor
T-Window Collection
WinAlign
TermExtract
Filters
Story Collector
S-Tagger
.exe.dll.ocx.rc.dlg.properties
SupportedFormats
Excel
PowerPoint
Markup (HTML, SGML, XML)
Software-related Files
MS Word
PageMaker
QuarkXPress
FrameMaker
QuickSilver
InDesign
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Languages and Formats Supported

• All languages available in Windows XP, Windows
  NT, Windows 2000, Windows 98 and Windows ME,
  including Eastern European, Asian and
  bi-directional languages such as Hebrew and
  Arabic (through Unicode support).
• The following file formats can be processed Word
  DOC and RTF, online help RTF, PowerPoint, Excel,
  FrameMaker, FrameBuilder, Interleaf, Quicksilver,
  Ventura, InDesign, QuarkXPress, PageMaker,
  SGML/HTML/XML, RC (Windows Resource), Executables
  (.exe), Bookmaster, Troff and virtually any other
  file format through Windows Clipboard support.

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Central TM - Scalable Client/Server Translation
Memory

• Scalability (up and down)
• Multi-user performance
• Integration into corporate IT
• Robustness, reliability
• Offline / Online / Automated Synchronization
  across multiple sites and Firewalls
• Administration of users and data
• Workflow management

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Conclusion

• Translation Memory delivers hard value in
  lowering production costs.
• Traditional TM system in-house 25-35
• Outsourced model 10-15

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Conclusion

• Context-Sensitive Transferal of Matches allows
  additional cost-savings ranging between 10 and
  30

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Conclusion

• Highest Value is delivered in form of increased
  business opportunities.
• Sample calculations show that this can be several
  Million

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Microsoft Recognizes the Tremendous Value of
TRADOS

• With Microsoft products shipping in many
  languages, the speed and efficiency gains enabled
  by TRADOS give us a valuable competitive edge
  
  
• S. Somasegar, VP Windows Engineering Services
  Group
• Microsoft ships its products in more than 50
  languages, and the investment in TRADOS reflects
  commitment to deliver localized products to
  international markets quickly and efficiently.
  
• Franz Rau, Director of Internal Tools
• Shipping the German version of Windows 2000 at
  the same time as the U.S. version was a
  particular challenge for us. . . . We were able
  to meet this challenge by using TRADOS to recycle
  text from previous versions . . . This process
  worked so well that we are planning to use it on
  future versions of Windows.
• Jeff Weaver, Localization Program Manager

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Multi-lingual Communication is Mission Critical
in the Pharmaceutical Industry

• Global RD
• Global product launches
• Global brands

• Leaders relying more and more heavily on
  successful blockbuster drugs to drive revenues,
  requiring global collaboration
• Eli Lilly rolled out Zyprexa, an
  anti-schizophrenia drug, with the same name, same
  formulation, same core claims, and on the same
  day in the U.S. and Europe
• During our recent push into Asia-Pacific it
  became apparent that our brands were just too
  fragmented. We were giving too many diverse
  messages. Tom Isett, Director of Marketing,
  Becton Dickinson

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Company Profile

• 19 years of Operations
• Industry Standard Over 70,000 licenses
  installed
• 185 Employees
• Strong Investors, including ? ? ?

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Panasonic Recognizes the Tremendous Value of
TRADOS

• TRADOS has enabled us to turn one of the weaker
  links in our production chain into a competitive
  advantage . . . by streamlining our workflow and
  reducing turnaround times.

Mr. Yoshikawa, Office Service Centre, Kyushu
Matsushita Electric Co.
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Bosch GmbH Recognizes the Tremendous Value of
TRADOS

• One of the most attractive advantages of the
  TRADOS solution had been the rapid return on
  investment. Originally, we counted on cost
  reduction of average 30. But, depending of the
  type of project we are able to cut costs between
  40 and 70

• Anja Huchthausen, Information Manager
• Bosch GmbH

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Beumer GmbH Recognizes the Tremendous Value of
TRADOS

• First and foremost, we have significantly
  improved the quality of our translations by
  standardizing terminology. We have also increased
  efficiency levels through reduced turnaround
  times and last, but by no means least, we have
  cut translation costs by 30 percent.

• Mr. Richard Scholz,
• BEUMER Maschinenfabrik GmbH

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Lets discuss how we can bring immediate tangible
benefits to your company.Jonathan Golan
www.trados.com