Updated Corporate Slides

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Updated Corporate Slides
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Contents

• About us (please read understand to make sure
  we are all using consistent language)
• The new DoubleClick all about focus
• What that means to clients
• About HF
• The DoubleClick difference
• Client stats
• 9 of top 10 global brands
• 8 of top 10 global agencies
• 9 of top 10 US sites
• 8 of top 10 European sites
• Support Research stats
• Support certification Info
• DoubleClick original research info

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About us

• DoubleClick provides technology and services that
  empower marketers, agencies and web publishers to
  work together successfully. Our focus on
  innovation, reliability and insight enables
  clients to improve productivity and results.
• Since 1996, we have empowered the original
  innovators and leaders in the digital advertising
  industry to deliver on the promise of the rich
  possibilities of the digital medium.
• Today, our DART and Performics divisions power
  the online advertising marketplace.
• Tomorrow, we will continue to enable clients to
  profit from opportunities across all digital
  advertising channels as consumers worldwide adopt
  multiple digital platforms for communication and
  commerce.

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The new DoubleClick Its all about focus!

• Completely focused on digital advertising no
  longer a broad marketing solutions company
• Completely focused on customers no longer a
  public company with a focus on the markets
• Completely focused on collaboration DoubleClick
  provides technology and services that empower
  agencies, web publishers and advertisers to work
  together successfully

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What does this all mean to you?

• A return to DoubleClicks core competencies in
  the online space
• A laser focus on delivering the best technology,
  products and service in the digital advertising
  arena
• Greater depth and breadth of industry knowledge
  applied to digital advertising exclusively
• Staffing up in sales, product management, tech
  support and engineering to deliver innovative new
  products, new product features, and increased
  service levels

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About Hellman Friedman

• Private equity firm
• Acquired DoubleClick in July 2005 for 1.1
  billion
• Know the industry previous investments include

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Why DoubleClick?

• 10 years Digital Advertising experience insight
• 1 Trillion Ads served annually!
• Industry applauded research and privacy teams

• 1000 industry influencers collaborate with
  DoubleClick, which results in less discrepancies
  and more synergies
• 8 of Top 10 global agencies
• 9 of Top 10 global brands
• 9 of Top 10 US sites, 8 of Top 10 European sites

• Global products services for local markets
• Development Hubs on 3 continents, 15 data
  centers, 21 offices, 10 languages, enables
  innovative product and service roadmap

• Award winning service team
• 200 service staff in 13 countries.
• DoubleClick is now the only company among our
  peer set of digital advertising companies to earn
  the SCP certification

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Global products services for local markets

• Only player in this industry to have development
  hubs on 3 continents
• 15 data centers
• 640 Terabytes of storage
• 964 Gigabytes of log files processed per day
• Serving approximately 8 billion ads daily
• Over 1.7 trillion ads delivered in 2005
• 21 offices with over 1/3 of our staff client
  facing
• 10 languages

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Client Stats
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9 of Top 10 US Sites
Yahoo MSN MySpace CNN AOL eBay Juno
Foxnews.co NetZero
Source Nielsen//NetRatings AdRelevance top
sites by impressions, Q1 through Q3 2005
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8 of Top 10 European Sites
T-online Yahoo Lycos MSN Web.de
Wanadoo RTL world Tiscali
Source Nielsen//NetRatings AdRelevance, Top
sites combined by impressions UK/FR/DE Q1through
Q3 2005
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Support Research Stats
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• Defines best practices for world class tech
  support
• Recipients demonstrate a continued commitment to
  support service excellence
• Only digital advertising company to earn SCP
  certification
• Other companies that have achieved this
  distinction include Lockheed Martin, Nokia, and
  Xerox
• Achieved 94.7 customer satisfaction vs. industry
  average of 86.7
• Strong emphasis on Professional Development
• Significant investment in training, including
  individual SCP Career certification

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Award winning service team

• Scalable 24/7 support
• 200 technical support professionals
• Robust Support Systems (web-based tracking
  ticket / escalation)
• 30 minute response times (24 hour resolution)
• 15,000 articles in knowledge base
  http//kb.doubleclick.net
• Self-Help Tools built within each product

• Customer Enablement
• Classroom Learning
• Online Training / Wizard based training
  http//help.doubleclick.net
• Consulting Resources

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DoubleClick Original Research

• Highlights of Recent Releases
• The Decade in Online Advertising 1994-2004
• Touchpoints III The Changing Purchase Process
• Target Demographics, Before and After
• Internet Audience Dynamics
• Search Before the Purchase
• The Performics 50 Introducing 'Cost per Keyword'
• Online Landscape Europe
• Rich Media Market Update

Feed your brain at - www.doubleclick.com/knowledge