Overview of Australian investment environment and ICT opportunities

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Australia
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• Angus M Robinson
• Chief Executive, AEEMA

11th World Electronics Forum London
Influencing the Australian Agenda 15th
September 2005
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Australias GDP by Sector
Source Australian Bureau of Statistics
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Australian Electronics Industry

• Employment 33,000
• Wages Salaries (USb) 1.1
• Turnover (USb) 6.2
• Value Added (USb) 1.6
• Establishments 3,200
• Exports (USb) 2.0
• Imports (USb) 14.0
• Total Trade (USb) 16.0
• RD (USb) 0.8

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• The Australian Electrical and Electronic
  Manufacturers' Association Ltd (AEEMA) is the
  leading industry body representing Australia's
  information and communication technology (ICT),
  electronics, and electrical manufacturing
  industries
• AEEMA members supply infrastructure, products and
  manufacturing-related services to Australian and
  world markets. Through its 17 industry forums,
  AEEMA represents some 325 technology driven
  organisations

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AEEMA

• Mission To enable the information and
  communication technology (ICT), electronics and
  electrical manufacturing industries to prosper by
  facilitating cohesive membership representation
  and a favourable operating environment.

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Structure of AEEMA

• ELECTRICAL ELECTRONICS ICT
  AUSTRALIA

ELECTRICAL INDUSTRY FORUMS
LIGHTING COUNCIL AUSTRALIA
APPLIANCES FORUM
HAZARDOUS AREA EQUIPMENT
CAPTIAL ELECTRICAL EQUIPMENT
ELECTRONIC INDUSTRY FORUMS
CONSUMER ELECTRONICS SUPPLIERS
AUSTRALIAN DEFENCE INFORMATION AND ELECTRONIC
SYSTEMS ASSOCAITON
AUSTRALIAN PHOTONICS FORUM
COMMUNICATIONS TECHNICAL FORUM
ASIA PACIFIC SMART CARD FORUM
AUSTRALIAN IT SECURITY FORUM
AUTOMATIC DATA CAPTURE AUSTRALIA
DIGITAL BROADCASTING FORUM
Industry Clusters -regional focus e.g. Qld)
User Forums/projects e.g. Connected Home,
Telematics etc
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Australia A Quick Snapshot
Population 20 million Size land mass
USA National Government Conservative State/Territ
ory Governments Labour Local Governments General
ly non-party political
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Engagement with Government

• Through
• AEEMA Industry Forums and Clusters
• AEEMA Secretariat
• AEEMA Advisory Council
• AEEMA Board
• With
• Three Australian Govt industry development
  portfolios
• Other Australian Govt agencies embracing trade,
  investment attraction, customs, environment, RD
  and education, finance etc
• Australian Government regulators
• Various state/territory govt agencies/regulators
• Ministerial offices

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Characteristics of Australian Governments

• free trade not protectionist
• sound economic fundamentals
• will not pick winners
• focused on free market principles
• jobs, jobs and jobs
• short term focus
• suffer from the impact of federalism

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The Three Key Drivers of Current Government
Industry Policy - 3 Is

• Investment
• Innovation
• International Competitiveness

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Australian Government Policy Framework

• Q Why should Government intervene?
• A Generally only when there is market failure

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AEEMA Characteristics

• Committed to Australias ICT, Electronics and
  Electrical manufacturing Industries
• free trader not protectionist
• global rather than internal focus
• agile and adapting to industry changes
• opportunistic, whilst strategic
• industry development operating mode
• seeking industry/government
• co-operation
• technology rather than business linked

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How Do We Capitalise On Emerging Opportunities?

• by evolving our organisational structure
• by aligning our activities to market-sensitive,
  demand-driven drivers e.g. telematics
• by developing new globally-focused services for
  members
• by influencing government policies attracting
  government funding to support our industry-led
  initiatives e.g. o/s missions, action agenda
  projects

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AEEMAs 5 Point Plan for Industry Development

• 1. Capture and engage government interest
• 2. Drive industry-led and government-sponsored
  activities with a vision for the industrys
  future
• 3. Build AEEMA industry frameworks and national
  membership and alliances
• 4. Align AEEMAs strategic objectives with Action
  Agendas or other key policy drivers
• 5. Identify and develop export market access
  opportunities

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What is An Action Agenda?

• The Action Agenda process assists industry and
  government to work together to strengthen the
  capacity of Australian industries to compete
  globally.
• Action Agendas are driven by industry, with
  government providing a facilitation role.

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Action Agenda Aims

• To find out where the opportunities lie and to
  take advantage of them, and
• To identify impediments to growth and to remove
  them

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Electronics Industry Action Agenda- Key Facts

• National, industry-led, government supported
  strategic approach approved by the Australian
  Government in 2003
• Focusing on electronics, photonics,
  microelectronics, wireless, nanoelectronics
  industry development

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Industry Development

• Electronics Action Agenda is focusing on
• a unified industry
• a shared vision
• commercialisation of RD
• industry clustering
• an export focus
• Branding under Technology Australia

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Action Agenda Summary

• The Action Agenda becomes a joint document
  between industry and governments with
• Agreed and achievable outcomes, and
• Strategic actions to achieve outcomes that
  industry and government can commit to within the
  governments broad policy framework.

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Influencing Government To Embrace

• Innovation along the whole supply chain, with
  market development as the top priority
• Investment in Technology Integration not RD
• Industry Interaction (collaboration)

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• Committed to Australias ICT, electronics and
  electrical manufacturing industries
• www.aeema.asn.au