ENERGY STAR for Residential Ventilation Fans October 22, 1999 Andrew Fanara fanara'andrewepa'gov

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ENERGY STAR for Residential Ventilation
FansOctober 22, 1999 Andrew Fanara
fanara.andrew_at_epa.gov
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Meeting Goals

• Summarize ENERGY STAR Program vision
• Review EPAs ventialtion fan research since last
  HVI meeting
• Introduce draft ENERGY STAR guidelines for
  ventilation fans
• Discuss draft and next steps

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ENERGY STAR Philosophy

• Foster public-private partnerships expand
  markets for energy-efficient products and reduce
  energy waste
• Reduce air pollution decrease carbon dioxide
  and other emissions leading to climate change and
  urban smog
• Recognize the most energy-efficient product
  models in the market through the use of the
  ENERGY STAR label
• Maintain customer satisfaction increase energy
  efficiency without sacrificing performance
• Encourage innovation and competition develop
  energy-efficiency guidelines that are technology
  neutral and performance based

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ENERGY STAR Family of Products
Consumer Electronics
Commercial Buildings
Office Equipment
Windows
Appliances
Residential Lighting
HVAC
Insulation
Exit Signs
ENERGY STAR Homes
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Future Direction

• Whole Home Approach

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Program Update Continued Growth Success

• Strong and increasing industry participation
• Over 1,200 manufacturing Partners spanning 29
  product categories
• 3,400 compliant models
• Improvements in design and energy efficiency
• Launch of the new Computer and Monitor MOUs
  (Version 3.0)

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ENERGY STARProgram Success
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Why Join ENERGY STAR?

• Advertise products as innovative, money saving,
  and with environmental benefits
• Use of logo enables consumers to easily identify
  and select energy efficient products
• EPA promotes the ENERGY STAR program and its
  products

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ENERGY STAR Outreach
Brand Campaign
Retail
Manufacturers
ENERGY STAR Web site
Utilities
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How EPA DOE Promote ENERGY STAR Program

• ENERGY STAR Web site at www.energystar.gov
• 10,000 hits daily
• National Brand Awareness Public Education
  Campaign
• Media outreach (national, local, trade press)
• Media hits 50 in June/July
• Public Service Announcements (PSAs)
• New broadcast PSA
• Print PSAs noteworthy placements in May through
  July
• Golf Magazine
• American Homestyle Gardening
• Sound Vision
• Elle Décor
• Natural Home
• Country Living

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ENERGY STAR Promotion (continued)
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Retail Utility Participation

• Retail
• 3,500 retail Partners in 46 states
• Sears, Best Buy, Circuit City
• Sales tools
• Point-of-purchase (POP) materials
• Retail training - programs and videos
• Utility Partners/Co-branding
• 46 utility/energy service providers in 14 States
• Serve approximately 32 of the households in the
  U.S.

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Retail Utility Participation (continued)
Over the next 3 years, utilities plan to spend 1
billion on efficiency and market transformation
activities.
-Pacific NW -California -Wisconsin -Nevada -Arizon
a
-New England -New York -New Jersey -Illinois
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International Expansion Coordination
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A Growing Suite of Products

• New Product Development
• 4 programs launched in 1998 and 1999
• Tentative plans to launch 5-7 more programs in
  the remainder of 1999
• Potential New Products
• Set-top boxes -Vending machines -Reach-in
  fridge/freezer
• Ventilation fans -Ceiling fans -Traffic signals
• Ice cube makers -Air purifiers -Telephony
• Visi-coolers -Water coolers -Dehumidifiers
• Wall packs -Motors -Unitary AC
• Humidifiers

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Why Ventilation Fans?

• Diverse products reliably large and growing
  installed base
• Changing usage patterns
• Potential for more energy-efficient design
• Manufacturer interest in program
• Changing building codes and indoor air quality
  concerns from tighter homes

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Market Observations

• Diverse products
• At least 6 functional uses and categories
• Installed base 143 million
• Annual energy consumed 5.6 billion kWh
• Residential market 7 million units sold/yr.
• 300 million in sales
• Sales growth 1 per year
• 5 million new units to new homes
• 2 million units sold retail
• __ bought by builders
• __ bought by consumers

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Market Observationscontinued

• Great divergence in product efficiency
• Components and sub-components responsible
• Shaded pole vs. permanent split capacitor motors
• Stator laminations
• Shading quality
• Air gap
• Wiring
• Capacitors
• Impeller
• Scroll
• Housing
• Auxiliary controls
• Timer, humidity and motion sensors

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Fan Efficiency Observations

• EPA reviewed data and designs from 51 fans
• Identified those with efficiency in the 75th
  percentile to find those with very high
  efficiency
• - cfm/W level gt 3.4
• - cfm range 50 to 1,200
• Surprising outcome -- No clear trend in energy
  efficiency verses capacity.
• Conclusion -- More complex analysis needed to
  control for component type

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Potential Savings from ENERGY STAR Ventilation
Fans
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Potential Savings(continued)
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The Role of ENERGY STARin the Fan Market

• ENERGY STAR can be a catalyst for long-term
  market transformation
• Low level of market penetration of
  energy-efficient fans
• Current level approximately 10
• Large variance in product energy efficiency
• .5 cfm/watt -- 5 cfm/watt
• Easy way for builders and consumers to identify
  the most efficient products
• Testing Guidelines - any changes necessary?
• Time Line - Recommended Industry
  Events/Milestones

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EPAs Promotion of Ventilation Fans

• Focus on key distribution channels to reach
  builders and individual consumers
• Retailers
• Utilities
• EPA and DOE resources
• ENERGY STAR HIP and Homes programs, DOE FEMP
  program
• Advertising mediums
• Print, internet and TV
• Trade shows
• Procurement efforts