Mattel Inc. Diversity Strategy

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Mattel Inc.- Diversity Strategy

• Sept 20, 2007

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Mattels Values, Business Strategies and Needs
Business Strategies
Workforce and Work Environment Needs
Values
Play with Passion Play Together Play
Fair Play to Grow
Enhancing Knowledge of and Insight into Customers
Improve Execution of the Existing Toy
Business Globalize the Brands Create New Brands
and Enter New Categories Develop People Improve
Productivity and Simplify Processes Extend the
Brands
Building and Internalizing a Global Perspective
Increasing Innovation
Attracting and Retaining Diverse Talent
Constantly Challenging Ourselves to Be Better
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Executive InterviewsRelating Key Business
Strategies to Workforce and Work Environment
Our Workforce and Work Environment Needs

• Understand the evolving consumer and their needs
• Build internal knowledge of evolving and new
  markets
• Speed up product decision making, with global
  perspective

Enhancing Knowledge of and Insight into Customers
Building and Internalizing a Global Perspective

• Bring global perspective into product design and
  marketing decisions
• Platform products that work in many markets

Increasing innovation

• Build our innovation engine
• Incorporate wider range of ideas and perspectives
  in design and marketing

Attracting and Retaining Diverse Talent

• Improve ability to attract and retain diverse
  talent especially at Manager and higher levels
• Expand peoples worldview multicultural, global
• Expand internal exposure of all employees

• in toys you can always do better

Constantly Challenging Ourselves to Be Better
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Mattel Inc.- Diversity SWOT

• Weaknesses

Strengths

• Opportunities

Threats

• SWOT was done by looking at the findings of the
• Interviews
• Data Analysis
• Understanding business strategies and objectives

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Diversity Vision

• At Mattel Everyone Plays
• Build the workforce, customer understanding,
  consumer knowledge, and multicultural perspective
  that will drive and help ensure our continued
  global business success

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The Building Blocks to a Diversity Strategy for
Mattel Inc.
At Mattel Everyone Plays
Overall Vision Goal
1- Incorporate Diversity Inclusion in All
People Processes
4- Strengthen Our Multicultural Design and
Marketing Capabilities

5- Develop Communication Plan Internal External
2- Hire, Promote and Retain Diverse Talent,
Especially VPs And Above
Strategies
3- Create Culture of Acceptance and Inclusion
Diversity Advisory Board
Enablers
Management Sponsors
Training and Rewarding
Resources
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The Building Blocks to a Diversity Strategy for
Mattel Inc.
Strategy 4 - Strengthen Our Multicultural Design
and Marketing Capabilities
Objective

• We maximize the areas of opportunities for our
  products and brands
• All shoppers and consumers see Mattel as the Toy
  company of choice for kids of all cultures around
  the world
• We fully utilize opportunities to promote our
  products at specific events that target specific
  consumers, and we bring these opportunities to
  our customers

Initiatives
Tactics
Identify opportunities in ethnic market Global
opportunities

Identify event marketing opportunities
Employee Network
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The Building Blocks to a Diversity Strategy for
Mattel Inc.
Strategy 5- Develop Communication Plan Internal
External
Objective

• To have a uniform communication message for all
  to use both internally and externally create
  goodwill internally and externally
• Internally everyone understands what diversity
  means for Mattel and their roles
• Our consumer communications are highly effective
  amongst all target consumer groups

Tactics
Initiatives
Diversity tag line Diversity brochure
Community Involvement
Diversity Award
Involvement in Diversity related organizations
and Suppliers
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Diversity Strategy Enablers

• Diversity Enablers People tools actions that
  will facilitate the process of integrating
  Diversity into the Mattel DNA
• Management Sponsor
• Diversity Board
• Training and development tools
• Resources

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Diversity Strategy Enablers

• Diversity Board
• Representatives of divisions
• Influencers
• Ambassadors
• Selected by division heads
• Two year turn

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Diversity Strategy Enablers

• Diversity Board
• International, Finance, American Girl, Fisher
  Price, Mattel Brands, Fisher Price, Operations,
  Human Resources, Legal
• Vice Presidents, Directors
• Two year term

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Diversity Strategy Enablers

• Resources
• Budget
• Key areas
• Organizations\Memberships
• Events
• Training
• Consulting
• Ads and publications
• Communication tools
• Support
• External advisors\consultants
• Internal groups
• Corporate Communications
• Research
• Employee Network groups
• Key employees

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Aligning Diversity and Inclusion to Workforce and
Work Environment Needs Mattels Business
Strategies and Values
Business Strategies
Workforce and Work Environment Needs
Diversity Strategies
Values
Play with Passion Play Together Play
Fair Play to Grow
Incorporate Diversity Inclusion in All People
Processes
Enhancing Knowledge of and Insight into Customers
Improve Execution of the Existing Toy
Business Globalize the Brands Create New Brands
and Enter New Categories Develop People Improve
Productivity and Simplify Processes Extend the
Brands
Hire, Promote and Retain Diverse Talent,
Especially VPs and Above
Building and Internalizing a Global Perspective
Create Culture of Acceptance and Inclusion
Increasing Innovation
Strengthen Our Multicultural Design and Marketing
Capabilities
Attracting and Retaining Diverse Talent
Develop Communication Plan Internal External
Constantly Challenging Ourselves to Be Better
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Mattels Diversity Strategy
Employees
Board of Directors
Customers
Culture Work/Life
Recruitment
Communications
Community Goodwill
Advertising
Retention
Research and Consumer Insights
Marketing
Mattels Foundation
Training Education
Sales
WW Consumers
Vendor and Suppliers
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• At Mattel Everyone Plays!
• thank you