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Current Trends in Wireless Recycling Facilitating Reuse in the Wireless Industry

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Long-term exclusive agreement since 1999. Collected more than 100,000 wireless handsets in ... Antimony, arsenic, beryllium, cadmium, copper, lead, nickel, zinc ... – PowerPoint PPT presentation

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Title: Current Trends in Wireless Recycling Facilitating Reuse in the Wireless Industry


1
Current Trends in Wireless Recycling
Facilitating Reuse in the Wireless Industry
  • II FORO AHCIET MOVIL
  • Rio de Janeiro, Brasil
  • October 5-6, 2004

2
Who Is ReCellular?
  • Established in 1991
  • Headquarters in Dexter, Michigan, USA offices in
    Miami, FL Ft. Worth, TX Sao Paulo, Brazil
    additional facilities around the world.
  • Approximately 240 employees worldwide.
  • Refurbishing facilities in US, China, Argentina,
    Brazil, Chile, Colombia, and Mexico.
  • Generated more than
  • 12 million (USD) for charities
  • through handset collection
  • programs in 2003.

ReCellular Headquarters Dexter, MI, USA
3
A Few Strategic Customers
4
Strategic Partner
  • CTIA Wireless Foundation Board Member.
  • Long-term exclusive agreement since 1999.
  • Collected more than 100,000 wireless handsets in
    its 1st year.
  • Last year CTIA and ReCellular collected nearly
    1.5 million wireless handsets.
  • Programs promote charitable and environmental
    causes and provide funding for research studies.

5
Strategic Partner
  • AHCIET is the largest and most prominent wireless
    industry association in Spain and in Latin
    America.
  • Five-year agreement between AHCIET and
    ReCellular to provide recycling and refurbishing
    services to AHCIET members.
  • Partnership was created to spread the
    environmental and social benefits of cell phone
    recycling to wireless customers throughout Latin
    America.

6
Environmental Trends
  • More subscribers more out of service handsets
    accessories
  • Collection and recycling of old handsets and
    recycling needs to catch up with pace of retired
    units
  • Recycling legislation is signed in California
    coming to your town

7
How Many Are There?
  • Perhaps 1.2 billion handsets out of service
    worldwide today
  • With replacement rates at 12-18 months in many
    areas, perhaps 500 million more handsets per year
    are retiring (with their accessories)
  • Users and activations trending up
  • Best estimates 1-2 being recycled

8
Environmental Threat for the Latin American
Marketplace
  • Approximately 150 million subscribers will be
    offered new technology in the next 5 years.
  • Technology transitions spurring handset churn
    subscriber growth will cause millions of wireless
    handsets to retire.
  • Recycling legislation may soon appear.
  • Few initiatives in place today to avoid wireless
    handsets and accessories from entering landfills.
    (Good news even though no current law,
    operators are avoiding landfills)

9
Environmental Threat from Discarded Wireless
Handsets
  • Wireless handsets contain PBTs-persistent and
    bio-accumulative chemicals.
  • Antimony, arsenic, beryllium, cadmium, copper,
    lead, nickel, zinc
  • Can cause cancer, reproductive, neurological, and
    development disorders, and can compromise
    childrens immune system if incinerated or put in
    landfills in large quantities.
  • Brominated flame retardants which can cause liver
    damage, thyroid dysfunction and endocrine
    disruption if leached into soil from discarding
    in landfills.

10
The Good News IsThere is a Solution
Message 1 It can be done. Proper, economical
recycling of wireless scrap is possible today.
11
What is ReCellulars Commitment to the
Environment?
  • Responsibly recycles 100 of unsaleable wireless
    handsets, batteries and other personal
    electronics.
  • Compliant with all occupational and environmental
    regulations.
  • Utilizes only U.S. EPA approved recycling
    facilities.
  • All electronic waste is properly recycled.
  • MRC Michigan 2003 Recycler of the Year.
  • NRC 2004 Recycler of the Year, Market Development
  • Influencing industry policy and standards. (Basel
    Group, US EPA, Michigan Governors Task Force,
    CTIA)
  • Leads industry in environmentally responsible
    behavior.
  • No electronic waste goes to municipal landfills.

12
Smelting Recovery Processes
  • Scrap Handsets
  • Recover Silver, Palladium, Gold, Copper
  • Ash Captured, Re-Smelted, clean process
  • Experiments with plastic chip recovery
  • Batteries
  • Recover Zinc, Cadmium, Nickel, Halides
  • Plastics burned as fuel for process

Accessories (Chargers) Recover Copper
primarily Most other plastics burned as process
fuel Packaging materials are recycled, also
13
Recycling Services Offered for Collected Units
  • Resale of collected handsets
  • Proper recycling of unsaleable units
  • Fee-based recycling of scrap, batteries and
    accessories
  • UPS battery recycling
  • Tower and infrastructure recycling

14
Message 2 Collection Programs benefit not
only the environment, but fit well with operator
business objectives.
15
Collection Program Types
  • Disposal of day-to-day customer service returns
  • Sale of surplus, outdated inventory
  • Trade-in programs
  • Technology transition programs
  • Environmental recycling programs
  • Charitable collection programs

16
Elements of an Effective Wireless Handset
Collection Program
Sorting Grading
Asset Collection
Asset Receipt
Value-Add Services
  • Define collection method
  • Scan ESN
  • Define completeness
  • Inventory
  • ESN receipt reporting
  • Receipt into warehouse
  • Unpack
  • Refurbishing
  • Completion of product
  • Repair/Unlock/Reflash

Reporting Reconciliation
Sales Mktg
Pack Ship
Billing Collections
  • Open to sales channel
  • Web loading
  • Email marketing
  • Order acceptance
  • Complete pack ship
  • Invoicing
  • Warranty
  • Credit Mgmt
  • Collections
  • ESN receipt reporting
  • Revenue program charge rpts
  • Tailored as required for program

17
Value Generation from Collected Handsets
  • Sale of collected units generates cash
  • Certain units refurbished returned to operator
    for low-cost reactivation
  • These processes cover cost of collection,
    shipping, logistics, and the recycling of scrap
    product
  • Corporate responsibility objectives met
  • No up-front expenses
  • No infrastructure costs

18
ReCellulars Program
  • Collects wireless assets at the point of sale,
    warehouse, or other corporate locations.
  • Offers complete inventory management from receipt
    to sale including identification detailing ESN
    and models received, sorting by condition,
    valuing, and selling.
  • Drives retail traffic and offers customer
    retention options.
  • Tailors reporting for you to maintain the control
    you need, without the cost associated, down to
    the ESN level.
  • Provides an environmentally smart program with
    complete traceability for all recycled handsets.

19
Environmental Challenge Becomes Latin American
Operators Opportunity
  • Take back or trade-in programs promote growth in
    the market.
  • Three Key benefits to Operator and its consumers
  • Generates large volume of handsets that can be
    refurbished with the highest quality, lowest
    cost.
  • Having a responsible, accountable, convenient
    means of disposing unused wireless handsets,
    batteries and accessories.
  • Opportunity to support local or national
    charities and encourage social responsibility.

20
Message 3 An AHCIET/ReCellular Collection
Program benefits the environment, fits well with
operator business objectives, and benefits
AHCIET, which does so much good work for our
industry.
21
Summary
  • Retired equipment is a growing issue
  • Potential environmental hazard
  • Recycling may soon be regulated
  • Recycling solutions exist today
  • Collection solutions exist today, endorsed by
    AHCIET and benefiting AHCIET, which help to
    fulfill operator business objectives

22
Thank You!
  • Gary A. Straus, Manager of Strategic Alliances,
    Latin America
  • Heather Robinson, Strategic Account Development,
    Latin America

23
Thank you!
ReCellular, Inc. Gary A. Straus VP.
Environmental Compliance and Development 2555
Bishop Circle West Dexter, MI 48130-1563 Phone
800-441-1544 Ext. 222 Direct 734-205-2222 Fax
734-205-2312 Mobile 586-907-5323 Email
gstraus_at_recellular.com Web www.recellular.com
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