Consumer behavior refers to the buying behavior of final customers'

1

• Consumer behavior refers to the buying behavior
  of final customers.
• True
• False

2

• Consumer behavior refers to the buying behavior
  of final customers.
• True
• False

3

• According to the textbook, consumer purchases are
  strongly influenced by cultural, social, personal
  and _____ characteristics.
• psychological
• emotional
• physical
• economic

4

• According to the textbook, consumer purchases are
  strongly influenced by cultural, social, personal
  and _____ characteristics.
• psychological
• emotional
• physical
• economic

5

• _____ is the most basic cause of a persons wants
  and behavior.
• Greed
• Fear
• Culture
• Materialism

6

• _____ is the most basic cause of a persons wants
  and behavior.
• Greed
• Fear
• Culture
• Materialism

7

• Which of the following is not a value normally
  presented in the U.S. culture?
• achievement
• progress
• material comfort
• collectivism

8

• Which of the following is not a value normally
  presented in the U.S. culture?
• achievement
• progress
• material comfort
• collectivism

9

• Groups of people with shared value systems based
  on common life experiences are called _____.
• cohorts
• generations
• subcultures
• affiliate groups

10

• Groups of people with shared value systems based
  on common life experiences are called _____.
• cohorts
• generations
• subcultures
• affiliate groups

11

• The fastest-growing and most affluent subculture
  in the U.S. is the _____ population.
• Hispanic
• African American
• Asian American
• mature

12

• The fastest-growing and most affluent subculture
  in the U.S. is the _____ population.
• Hispanic
• African American
• Asian American
• mature

13

• Social class is determined only by an
  individuals income.
• True
• False

14

• Social class is determined only by an
  individuals income.
• True
• False (Income is only one of several factors used
  to determine a persons social class. Other
  factors include ones occupation, education,
  wealth and type of residence.)

15

• The _____ is the most important consumer buying
  organization in society.
• school
• family
• government
• business

16

• The _____ is the most important consumer buying
  organization in society.
• school
• family
• government
• business

17

• Which of the following is not a personal factor
  that influences a buyers decision?
• beliefs
• age
• lifestyle
• personality

18

• Which of the following is not a personal factor
  that influences a buyers decision?
• beliefs
• age
• lifestyle
• personality

19

• The VALS classification system measures a
  persons _____.
• income
• occupation
• lifestyle
• personality

20

• The VALS classification system measures a
  persons _____.
• income
• occupation
• lifestyle
• personality

21

• A persons _____ is his/her unique set of
  psychological characteristics that are relatively
  consistent and lasting.
• self esteem
• self concept
• lifestyle
• personality

22

• A persons _____ is his/her unique set of
  psychological characteristics that are relatively
  consistent and lasting.
• self esteem
• self concept
• lifestyle
• personality

23

• According to _____, people are largely
  unconscious about the real psychological forces
  shaping their behavior.
• Abraham Maslow
• Bill Gates
• Alfred Skinner
• Sigmund Freud

24

• According to _____, people are largely
  unconscious about the real psychological forces
  shaping their behavior.
• Abraham Maslow
• Bill Gates
• Alfred Skinner
• Sigmund Freud

25

• The process of selecting, organizing and
  interpreting information to form a meaningful
  picture of the world is referred to as _____.
• perception
• sensation
• subliminal imprinting
• rationalization

26

• The process of selecting, organizing and
  interpreting information to form a meaningful
  picture of the world is referred to as _____.
• perception
• sensation
• subliminal imprinting
• rationalization

27

• When a person changes his/her behavior as a
  result of an experience, we say that _____ has
  occurred.
• motivation
• sensation
• learning
• perception

28

• When a person changes his/her behavior as a
  result of an experience, we say that _____ has
  occurred.
• motivation
• sensation
• learning
• perception

29

• If a persons attitude reflects one of his/her
  core values, then the attitude is easy to change.
• True
• False

30

• If a persons attitude reflects one of his/her
  core values, then the attitude is easy to change.
• True
• False (Attitudes are difficult to change because
  they fit into a pattern, and changing one
  attitude may require difficult adjustments in
  many others.)

31

• A consumer purchasing fine furniture (which is
  expensive and for which a brands name matters)
  would probably result in _____ buying behavior.
• dissonance-reducing
• variety-seeking
• complex
• habitual

32

• A consumer purchasing fine furniture (which is
  expensive and for which a brands name matters)
  would probably result in _____ buying behavior.
• dissonance-reducing
• variety-seeking
• complex
• habitual

33

• _____ buying behavior is characterized by low
  consumer involvement but significant perceived
  brand differences.
• Dissonance-reducing
• Variety-seeking
• Complex
• Habitual

34

• _____ buying behavior is characterized by low
  consumer involvement but significant perceived
  brand differences.
• Dissonance-reducing
• Variety-seeking
• Complex
• Habitual

35

• The final step in the buying decision process is
  _____.
• the purchase itself
• postpurchase behavior
• choosing the product
• getting the rebate

36

• The final step in the buying decision process is
  _____.
• the purchase itself
• postpurchase behavior
• choosing the product
• getting the rebate

37

• What two factors come between the purchase
  intention and the purchase decision?
• attitudes of others and unexpected situational
  factors
• attitudes of others and lack of resources
• unexpected situational factors and lack of
  resources
• shortages and lack of resources

38

• What two factors come between the purchase
  intention and the purchase decision?
• attitudes of others and unexpected situational
  factors
• attitudes of others and lack of resources
• unexpected situational factors and lack of
  resources
• shortages and lack of resources
• (Note lack of resources and shortages are
  examples of unexpected situational factors)

39

• What are the two largest populations in the
  adoption process?
• innovators and early majority
• early adopters and early majority
• early majority and late majority
• innovators and laggards

40

• What are the two largest populations in the
  adoption process?
• innovators and early majority
• early adopters and early majority
• early majority and late majority
• innovators and laggards

41

• Which of the following does not influence a
  products rate of adoption?
• relative advantage
• compatibility
• divisibility
• perceptibility

42

• Which of the following does not influence a
  products rate of adoption?
• relative advantage
• compatibility
• divisibility
• perceptibility