Mfour has joined with POS to do a first ever national political survey hosted entirely on mobile phones and tablets

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MFour POS present first national political
survey hosted on mobile and tablet devices
http//www.mfour.com
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The Interactive Mobile Platform

• Mobile in the market research world has grown its
  reputation exponentially over the recent years,
  opening new innovative techniques for businesses
  to utilize. For our political survey research, we
  applied mobile question types including
• Two-tap matrix questions
• Rank-order displays
• Multi-way apportionment
• Audio clip playback
• Picture capture
• Audio recording
• Heat map displays
• Moment-to-moment video capture

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Surveys on the Go National Mobile Survey

• Public Opinion Strategies in partnership with
  MFour Mobile Research conducted and organized the
  first ever national political survey hosted
  exclusively on mobile phones and tablets.
• The survey was launched May 2nd through May 3rd,
  2013.
• 800 adults were interviewed, from age 18 years
  and older.

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Areas of Research

• Issue priorities
• Party images
• Bumper stickers
• Immigration audio and video testing
• Heat maps

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Heat Map Feature

• Heat maps are an advanced survey feature,
  allowing participants to view an image on their
  tablet or phone and select areas that grab their
  attention the most. Participants then type a
  short response describing the selection.
• This feature can be utilized for
• Print ad testing
• Candidate biography testing
• Website testing
• Logo testing
• Much more

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Immigration Dial Test

• Dial tests are capable of being implemented among
  hundreds or thousands of respondents with hard
  quantitative data as opposed to only a few
  respondents for qualitative testing.
• Mobile dial testing provides quantitative data
  quickly with the ability to segment
• The volume of responses over a short period of
  time makes this feature beneficial in rapidly
  moving campaigns.

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Bumper Sticker Survey
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• A crucial advantage of Surveys On The Go is the
  opportunity of multimedia testing, which is not
  available in traditional telephone surveys. For
  the national political surveys, we wanted to test
  which (liberal or conservative) bumper stickers
  Americans felt most likely to use on their cars.
• This feature leaves potential for
• 1 on 1 comparisons of logos, campaign
  spokespeople, and web design
• Pairing of print message with visual media
• Utilization of non-traditional images to extract
  emotional responses.

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Picture Capture Feature

• The image capture feature is utilized to gain
  insight into each party by allowing participants
  to take a photo of an item that most reminded
  them of each party. In addition, participants
  rated how well a range of attributes described
  the Republican party, as well as which attributes
  would make up their ideal candidate

Family values and self-sufficiency. Male, Age
35-44, Lean Republican
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Contact Us
Mobile research is opening the door to consumer
insights never before thought possible and MFour
exists to help you uncover them. We design the
best platform, recruit the best panels and
deliver the highest-quality mobile market
research in the world. Available for Droid and
Apple smartphones and tablets, our Surveys On The
Go app was designed by researchers and programmed
by a team of the most talented in-house
developers around which is why Surveys On The Go
is the most downloaded, highest-rated and
technologically advanced native application in
the mobile research market.