Mobile Commerce - Las Vegas SEO Company

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What is Mobile Commerce Website Design?

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Mobile Commerce - Las Vegas SEO Company

• Theres a tiny cash register in your pocket. Its
  called a smart phone. And its changing the way
  we shop.
• If your business sells anything online, you must
  gear up for mobile commerce, or what we call m
  commerce.

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Mobile commerce is big and getting bigger. Just
take a look at the numbers

• ? 29 of mobile users have already used a phone
  to make a purchase (source BI Intelligence).
• ? 12 of eCommerce in 4Q 2012 were made via smart
  phone or tablet (source ComScore)
• ? There will be 500M mobile shoppers worldwide by
  2016 (source yStatus)
• ? Expect triple digit growth rates in mcommerce
  thru 2016. (source yStatus)
• ? In 2013 Asia Pacific ecommerce sales will
  overtake North America ecommerce sales with over
  a third of globel ecommerce sales from
  AsiaPacific (source yStatus)

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• ? Men in U.S. are 20 more likely than women to
  use mobile to make a purchase (source Kantar
  Media).
• ? 43 of tablet computer users spend more time on
  their tablets than their computers (source
  Google)
• ? 33 of tablet computer users spend more time on
  their tablets than watching TV (source Google)
• ? Tablet users are early adopters who typically
  spend more money, book more trips, and consume
  more media content (source Adobe)
• The bottom line is your ecommerce site MUST
  support mcommerce.

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• So what can you do? Well, your old website
  probably doesnt fit well on smaller screens.
  Sure, you can see the site on your smart phone
  or tablet, but you cant shop easily. For
  example, the text may be too small to read. And
  the navigational features, like hover buttons and
  drop down menus, wont be intuitive for mobile
  users who move through sites by tapping and
  sliding.
• Moreover, your old site is most likely too
  heavy for mobile. It may load too slowly on
  mobile. Mobile shoppers prefer speedy pages and
  beautiful, tactile images and graphics.
• One quick workaround is to create sub-domains for
  your website, something like m.yourdomain.com.
  Basically, you would make different templates for
  different screen sizes. When a shopper visits
  your site on a smart phone, your site will
  automatically serve the template for smart
  phones. Similarly, your site will show the
  template for tablets when someone accesses the
  site via a tablet.
• The problem with this method is maintenance.
  Every time you make a change to the desktop
  site, you must then make the same change to all
  the other templates. It becomes too labor
  intensive.

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• The smart way is to replace your old site with
  a responsive design. Responsive websites
  automatically adjust to the user's screen size.
  In this case, you have one site that rearranges
  itself for an optimal shopping experience.
• To see a live example of responsive Hawaii
  website design, go to UnitedPixelWorkers.com. If
  you are on a desktop or laptop, take your cursor
  and make the window smaller. Notice how the site
  automatically rearranges itself? Thats
  responsive design.
• I recommend Magento (magentocommerce.com) for
  most ecommerce sites. You can buy responsive
  themes here templatemonster.com/magentothemes.php
  .
• When shopping for themes, just concentrate on the
  flow or layout of the design. All other design
  elements, like colors, pictures, graphics and
  text, can be easily customized.

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Author

• JAMES KERR, Founder and Chief Geek of
  SuperGeeks. Mr. Kerr's tech tips help businesses
  improve efficiencies and boost sales. Learn how
  your company can leverage search engine
  marketing. Visit at www.SuperGeeks.Biz.