JSB Market Research - Snacking - understanding existing trends, capitalizing on new trends

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Snacking - understanding existing trends,
capitalizing on new trends and looking to
counteract inhibitors in the market
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Summary

• Snacking understanding existing trends,
  capitalizing on new trends and looking to
  counteract inhibitors in the market is a detailed
  insight report highlighting the most important
  trends and untapped opportunities in snacking
  markets. The increase of fragmented meal times
  and the need for on-the-go products in both
  developed and emerging economies are directly
  influencing consumer product choices,
  fundamentally changing the way that people snack.
  The change in consumer lifestyles including
  skipping meals and increased snacking on-the-go
  means that retailers and manufacturers need to
  keep up to date with salient issues that are
  affecting consumers eating habits. The report
  identifies the key consumer groups to target and
  provides recommendations to capitalize on growing
  trends that are driving consumption.

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Key Findings

• The Snacking market is growing substantially
  faster than the Meals and Meal Components
  markets.
• Fragmented meal times are leaving consumers more
  dependent on snacks for their nutritional intake,
  creating an opportunity for healthy snacks and
  meals blurring. 
• Time scarcity, whether real or perceived, is rife
  amongst consumers who are seeking out convenient
  snacking items that can be consumed whilst
  on-the-go and in place of traditional meal time
  items.
• While manufacturers need to appreciate the
  growing health consciousness of consumers they
  must remember that taste and indulgence will
  always remain key motivators for the consumption
  of snacking items.
• Snack consumption varies by time of day with
  consumers being inherently healthier in the
  morning and seeking indulgent snacks that aid
  escapism by the afternoon.

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Snacking - understanding existing trends,
capitalizing on new trends
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Synopsis

• Snacking understanding existing trends,
  capitalizing on new trends and looking to
  counteract inhibitors in the market highlights
  key consumer groups that offer both new and
  ongoing opportunities for development. It
  identifies and dispels myths surrounding health
  seeking and time scarcity in snacking and
  outlines how to effectively position
  differentiated products to target these needs.
  Important consumption motivations and changes in
  consumer behaviour are analysed and
  recommendations for manufacturers and retailers
  are drawn from this, identifying profitable
  markets and areas for innovation.
• Check Full Report on http//www.jsbmarketresearc
  h.com/food-beverages/r-Snacking-understanding-exis
  ting-trends-capitalizing-on-new-trends-109972

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Snacking - understanding existing trends,
capitalizing on new trends
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