mHealth App Developer Economics 2014 Study by research2guidance

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mHealth App Developer Economics 2014 Largest
Global Study on mHealth App Publishing
May 2014
2
The mHealth Developer Economics 2014 is the
largest study on mHealth app publishing globally
Survey participants and mHealth app numbers by
region
Europe
36
1,327
North America
38
3,752
APAC
12
420
Africa
21
2
South America
12
360
Legend
12
Share of survey respondents

• Source research2guidance, mHealth App Developer
  Economics Study 2014

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Research2guidance is a market leading analystand
advisory company in the mHealth app market
About research2guidance research2guidance is a
strategy advisory and market research company. We
concentrate on the mobile app eco-system. We are
convinced that mobile health solutions will make
a difference to peoples lives and that the
impact on the healthcare industry will be
significant. We provide insights to make it
happen and to successfully lead your business.
Contact Ralf-Gordon Jahns ralf.jahns_at_research2
guidance.com Fix 49 (0)30 609 89
3366 www.research2guidance.com
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This is a summary presentation of the mHealth
App Developer Economics 2014 report

• The largest global study on mHealth app
  publishing
• Read through this summary presentation and
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  how mHealth app publishing will develop in the
  next 5 years

www.mHealthEconomics.com
5
Current status of the mHealth app publishing Who
is publishing and what can be learned from
successful mHealth app publishers The Connected
Elite Outlook
What are the topics?
6
The mHealth app market will reach USD 26bn
revenue by 2017
Global mHealth market revenue in USD (2013-2017)
Revenues (US Millions)
2017
Source research2guidance, mHealth App Market
Report 2013-2017
7
Fitness and medical reference apps are the
largest mHealth app categories
mHealth app category share
gt100k mHealth Apps

• Source research2guidance, 808 apps form Apple
  App Store, Goolge Play, BlackBerry App World and
  Windows Phone Store (March 2014)

8
Current status of the mHealth app publishing Who
is publishing and what can be learned from
successful mHealth app publishers The Connected
Elite Outlook
What are the topics?
9
More than 36 only recently entered the mHealth
app market
Publishing year of the first mHealth app

• Source research2guidance mHealth App Developer
  Economics survey 2014, n 2032

10
50 of mHealth app publisher have released only
one or two mHealth apps
Publisher share of mHealth app portfolio size

Comment An app that is published on multiple
platforms is counted as one app. Source
research2guidance mHealth App Developer Economics
survey 2014, n2032
11
Chronically ill and fitness seekers are the main
target groups for mHealth app publishers
Target group share of mHealth app publishers
Source research2guidance mHealth App Developer
Economics survey 2014, n2032
12
There are six groups of mHealth app publishers
that are behind the apps
Establ. Health Players
Helpers
Medical Specia-lists
Con-necters
App Specia-lists
Fitness Specia-lists

Percentage of total
3
14
32
20
10
18
Medical ex-pert in team
?
100
Ø
57,6
49,7
47,5
43,7
40,1
Typical company size
11-100
11-100
3-10
3-10
3-10
5,000
Brand awareness
Revenue
Help people
Help people
Revenue
Revenue
Goal of apps
average
low
average
average
high
very heavy
high
Tool usage
Downloads (lt5k/ gt1m)
53.1 / 7.7
44.6 / 7.4
58.6 / 6.3
61.2 / 5.8
60.1 / 6.4
43.3 / 6.7

Revenues (0/ gt1m)
67/ 3.2
25.7/ 7.8
42.7/ 9.1
51.4/ 5.1
39.4/ 7.4
39.0/ 8.9
Goal achieved
Mainly yes
Partly
Mainly not
Goals achieved

• Source research2guidance mHealth App Developer
  Economics survey 2014, n 2032

13
Commercially successful mHealth publishers do 6
thingsdifferently
35
Service sales
Top revenue type
1

Pay per download
31
35
Large app portfolio (gt20 apps)

2
16
60
More experience (start 2010 or ealier)
3
22
mHealth API usage 1 (average)
61
4
40
37
Tool usage (average)
5
23
6
76
iOS focus (top rank platform)
56
Millionaires mHealth app revenues 2013 gt 1m USD
Low Earners mHealth app revenues 2013 lt 10,000
USD

• Source research2guidance mHealth App Developer
  Economics survey 2014, n 2032

1) Actual and planned usage of APIs that connect
to personalgeneral health database APIs and
medical and fitness device APIs
14
Current status of the mHealth app publishing Who
is publishing and what can be learned from
successful mHealth app publishers The Connected
Elite Outlook
What are the topics?
15
There is a Connected Elite of mHealth app
publishers that drive interoperability between
apps and sensors
No. of connected app publishers sensor vendors
by an app
Source research2guidance and app vendor data
(March 2014)
16
A new Enabling Layer is connecting the new and
the old healthcare industry
App users
Smartphone users
Connected Elite
App Stores
Shops
Connected Apps
Connected Sensors


Apps
Sensors
Enabling Layer
API Aggregators
App Aggregators
API Managed Services
VALIDIC
Health Database

• Food
• Medicine
• Disease

Health Insurance Database
Universities, Medical Institutions
Source research2guidance
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Up to 100m vital metrics are collected regularly
mHealth measures by Monthly Active Users
MAU (In m)
Healthfitness tracking
Steps, duration, speed, heart rate, hydration,
perspiration, mood, calories other nutritional
values, sleep
100
Patient monitoring
Medical examination
Blood pressure, temperature, glucose level,
posture, medicine adherence, mouth hygiene,
alcohol consumption, sun exposure
Respiratory rate, lung air volume, ECG, EEG,
blood tests, color tests, urine tests, ultrasound
imaging
3
1

No. of metrics
Source research2guidance MAU Monthly active
users that track health parameters
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Current status of the mHealth app publishing Who
is publishing and what can be learned from
successful mHealth app publishers The Connected
Elite Outlook
What are the topics?
19
Smartphones are the primary device for mHealth
apps
Devices with highest business potential for
mHealth app by rank in 5 years
Rank 1
Rank 2
Rank 3
75
4
Smartphones
14
11
45
12
Tablets
6
21
24
Watches
12
4
8
Glasses
5
1
2
Feature Phone
Others
27
3
8
Comment Figures do not sum up to 100 as not all
participants provided answers for the rank
23 Source research2guidance mHealth App
Developer Economics survey 2014, n2032
20
Android and iOS remain the top ranked operating
systems for mHealth app publishers in five years
time
Mobile operating systems with highest business
potential for mHealth apps by rank in 5 years
In
2010
2011
2012
2013
2014
Rank
For
2015
2016
2017
2019
1
74
77
82,1
83
2
72
75
76
72,3
3
29
32
35,9
42
4
32
16
5
35,3
5
17
6
3
11,1
3

• Source research2guidance mHealth App Developer
  Economics survey 2010, 2011, 2012 and 2014, n
  2032

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Diabetes and Obesity remain the top
ranked therapeutic areas for mHealth app
publishers
Business potential of different therapeutic areas
for mHealth apps by rank in 5 years
In
2010
2011
2012
2013
2014
Rank
For
2015
2016
2017
2019
1
Diabetes
Diabetes
Diabetes
Diabetes
78
69
80
76
2
Obesity
Obesity
Obesity
Obesity
57
45
56
39
3
Hypertension
Hypertension
Depression
Hypertension
55
40
29
42
4
CHD
CHD
Depression
Hypertension
41
50
39
22
5
Astma
Depression
CHD
Cancer
40
40
25
19

• Source research2guidance mHealth App Developer
  Economics survey 2010, 2011, 2012 and 2014, n
  2032
• CHD refers to coronary heart disease

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Physicians and hospitals are constantly seen as
the primary distribution channel for mHealth apps
in the future
Distribution channels that offer the best
business opportunities for mHealth solutions in 5
years time
2010
2011
2012
2013
2014
Rank
In
For
2015
2016
2017
2019
Hospitals
1
Hospitals
App stores
Physicians
68
56
62
52
2
Physicians
App stores
Hospitals
Hospitals
65
55
59
49
3
Healthcare webpages
Physicians
Physicians
App stores
56
52
47
59
4
App stores
Healthcare webpages
Healthcare webpages
Pharmacies
51
50
44
38
5
Pharmacies
Pharmacies
Pharmacies
Healthcare webpages
46
47
39
36

1. mHealth solution provider
2. MNOs

1. mHealth solution provider
2. MNOs

1. mHealth solution provider
2. MNOs

1. mHealth solution provider
2. MNOs

• Source research2guidance mHealth App Developer
  Economics survey 2014, n 2032

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Summary Drivers and barriers
Barriers, hygiene factors and drivers of the
mHealth app market by rank in the next 5 years
Rank
Barriers
Hygiene factors
Drivers
Smartphone tablet penetration
Solution costs
1
Lack of data security
58
5
34
2
User/patient demand
Clinical requirements
Lack of standards
43
8
30
3
Patient-centered care
Regulations
Difficult discoverability
39
9
29
4
Technology innovation
Clinical studies
Resistance from trad. healthcare providers
28
32
10

• Source research2guidance mHealth App Developer
  Economics survey 2014, n 2032

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Download the mHealth App Developer Economics
Report

• Largest study on mHealth app publishing
• Size of the opportunity
• mHealth app developer segments
• Learning from best practice
• The Connected Elite
• Drivers and barriers
• Key trends that will shape future of mHealth app
  publishing
• 43 pages
• Published May 2014
• First time presented during the Europes mHealth
  Summit 2014 in Berlin

Download Full Report (Free)
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• Analysis of competitive landscape
• Discussion of potential roles to be played
• If interested, send us an email
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• The Diabetes App Market Report 2014 is a
  comprehensive analysis of the market. The 113
  pages report includes
• Analysis and categorization of more than 1,000
  diabetes apps
• Performance of diabetes apps, key players, best
  practices
• Detailed market forecast including downloads,
  revenues, user penetration, app-related sensor
  shipment and service user numbers
• Analysis of country markets, regulatory impact,
  market trends and revenues from 2008 - 2018.
• Read report preview